Rascasse Audience Intelligence

Travel & Leisure audiences in Brazil

The strongest Travel & Leisure audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Travel & Leisure audiences ranked 21categories in Brazil 2026data year
Section 01

Top Travel & Leisure audiences

The strongest Travel & Leisure audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Travel & Leisure in Brazil — full ranking

  1. Brazil33.4M
  2. São Paulo31.8M
  3. Nieuwegein27.4M
  4. Leisure24.2M
  5. Rio de Janeiro24M
  6. South America21.2M
  7. Hotels19.2M
  8. Brasília19.1M
  9. Belém19.1M
  10. Canada18.2M
  11. Portugal16.9M
  12. United States16M
  13. Regions of Brazil15.8M
  14. Beaches15.6M
  15. Arezzo14.6M
  16. Sun14.6M
  17. Summer14.5M
  18. Northeast Region, Brazil13.9M
  19. Vacations13.7M
  20. Air travel13.3M
  21. Rural area13M
  22. Resort12.9M
  23. Airbnb12.8M
  24. Latin America12.8M
  25. Earth12.6M
  26. Bars12.1M
  27. Holiday11.3M
  28. Sea11.2M
  29. Belo Horizonte9.9M
  30. Southeast Region, Brazil9.7M
  31. Recreation9.7M
  32. Europe9.3M
  33. Theme parks9.3M
  34. Atlantic Ocean9.1M
  35. zap imóveis9.1M
  36. Travel website8.8M
  37. Americas8.8M
  38. Bahia8.7M
  39. Inn8.5M
  40. Maranhão8.4M
  41. Camping8.3M
  42. Paraná (state)8.1M
  43. Cruises8.1M
  44. Saúde (district of São Paulo)8M
  45. Chile7.9M
  46. Minas Gerais7.7M
  47. TripAdvisor7.7M
  48. Argentina7.7M
  49. Trivago7.5M
  50. Adventure travel7.5M
Section 02

Other categories in Brazil