A data profile of the people who buy, follow and care about Paraná (state) in Brazil — modelled from more than twelve digital signal sources. Paraná (state) has an estimated audience of 8,105,332 people in Brazil.
Paraná (state) has an estimated audience of 8,105,332 people in Brazil. 54.3% are female, 45.7% are male, average age 42.4. Top brand affinities: Seleção Brasileira, Instagram, Country music, Rock music, MSN.
Top brand affinities include Seleção Brasileira, Instagram, Country music, with strongest over-indexing on Seleção Brasileira (1.54× the country average).
Demographically, the Paraná (state) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Paraná (state) fan in Brazil is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Paraná (state) profile in Brazil.
54.3% are female, 45.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.4 |
| Estimated audience size | 8,105,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Paraná (state) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 84.1% |
| Portugal | 3.5% |
| Argentina | 2.9% |
The strongest cross-interests of the Paraná (state) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.50× | ||
| 02 | Spanish language | Politics & Society | 2.22× | ||
| 03 | Rock music | Music & Radio | 2.03× | ||
| 04 | Country music | Music & Radio | 2.02× | ||
| 05 | Pop music | Music & Radio | 1.92× | ||
| 06 | Internet & Social Media | 1.90× | |||
| 07 | Hip hop music | Music & Radio | 1.87× | ||
| 08 | Soul music | Music & Radio | 1.71× | ||
| 09 | Microsoft | Technology & Electronics | 1.68× | ||
| 10 | Telecommunication | Technology & Electronics | 1.67× | ||
| 11 | Shopping malls | Shopping | 1.66× | ||
| 12 | Jazz music | Music & Radio | 1.65× | ||
| 13 | Heavy metal music | Music & Radio | 1.65× | ||
| 14 | Medicine | Business & Career | 1.62× | ||
| 15 | Action movies | Movies & TV | 1.61× | ||
| 16 | Basketball | Sports | 1.59× | ||
| 17 | Real property | Home & Garden | 1.59× | ||
| 18 | Radio | Technology & Electronics | 1.58× | ||
| 19 | Esporte Clube Bahia | Sports | 1.55× | ||
| 20 | Seleção Brasileira | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Tradition | CONSERVATISM | 1.61× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Mindfulness | BALANCE | 0.64× | |
| Luxury Orientation | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Paraná (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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