Basketball Audience in Brazil
Basketball has an estimated audience of 14,704,983 people in Brazil. 47.2% are female, 52.8% are male, average age 36.9. Top regions: São Paulo, Rio de Janeiro, Federal District. Top brand affinities: Real Madrid C.F., Santos FC, Shopee, Neymar, Fortaleza Esporte Clube.
The average Basketball fan in Brazil is 36.9 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Federal District. Top brand affinities include Real Madrid C.F., Santos FC, Shopee, with strongest over-indexing on Real Madrid C.F. (1.55× the country average). Demographically, the Basketball audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 36.9 |
| Estimated audience size | 14,704,983 |
Audience persona
The typical Basketball fan in Brazil is balanced, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Real Madrid C.F..
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 10,288,482 | 2.69× |
| Rio de Janeiro | 2,137,148 | 1.55× |
| Federal District | 1,295,459 | 5.29× |
| Bahia | 999,502 | 1.03× |
| Paraná | 939,759 | 1.05× |
| Minas Gerais | 836,736 | 0.55× |
| Espírito Santo | 624,181 | 2.04× |
| Pernambuco | 614,621 | 0.91× |
| Rio Grande do Sul | 574,596 | 0.66× |
| Ceará | 465,309 | 0.72× |
| Santa Catarina | 450,633 | 0.67× |
| Pará | 416,907 | 0.87× |
| Amazonas | 385,330 | 1.51× |
| Maranhão | 332,479 | 0.9× |
| Rio Grande do Norte | 287,319 | 1.17× |
| Goiás | 230,291 | 0.41× |
| Paraíba | 140,706 | 0.48× |
| Mato Grosso | 107,283 | 0.39× |
| Piauí | 99,403 | 0.49× |
| Mato Grosso do Sul | 93,752 | 0.44× |
| Alagoas | 89,282 | 0.42× |
| Sergipe | 66,200 | 0.43× |
| Rondônia | 50,410 | 0.41× |
| Tocantins | 36,610 | 0.38× |
| Amapá | 29,079 | 0.56× |
| Roraima | 27,388 | 0.66× |
| Acre | 17,483 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.55× | Sports |
| Santos FC | 1.57× | Sports |
| Shopee | 2.35× | Shopping |
| Neymar | 1.59× | Sports |
| Fortaleza Esporte Clube | 1.88× | Sports |
| Andressa Urach | 2.11× | Fashion & Accessoires |
| Esporte Clube Juventude | 2.22× | Sports |
| Ney Matogrosso | 2.47× | Music & Radio |
| Clube do Remo | 2.23× | Sports |
| Maranhão | 2.49× | Travel & Leisure |
| Southeast Region, Brazil | 2.31× | Travel & Leisure |
| Lindås | 2.66× | Travel & Leisure |
| NBA | 1.99× | Sports |
| Sovereign state | 2.37× | Politics & Society |
| Ontology | 2.38× | Health |
| Esporte Clube Vitória | 1.54× | Sports |
| RedeTV! | 2.34× | Movies & TV |
| UEFA Champions League | 1.64× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.51× | Sports |
| Deity | 2.2× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.91 |
| Mindfulness | BALANCE | 1.73 |
| Creativity | OPEN | 1.64 |
| Risk Appetite | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in Brazil
- Soccer (32,194,530)
- American football (8,908,915)
- Volleyball (8,892,724)
- Baseball (8,525,845)
- Swimming (7,985,036)
Frequently asked questions
How many fans does Basketball have in Brazil?
Basketball has an estimated audience of 14,704,983 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Basketball fans?
47.2% of Basketball fans are female, 52.8% are male, with an average age of 36.9 years.
Which brands do Basketball fans like most?
Basketball fans show strongest brand affinity for Real Madrid C.F. (1.55×), Santos FC (1.57×), and Shopee (2.35×) over the country average.
Where do Basketball fans live in Brazil?
Basketball fans in Brazil are most concentrated in São Paulo (reach 10,288,482), Rio de Janeiro (reach 2,137,148), and Federal District (reach 1,295,459). These three regions account for the largest share of the active audience.
What other brands do Basketball fans also like?
Beyond Basketball itself, the audience over-indexes on Santos FC (1.57×), Shopee (2.35×), Neymar (1.59×), and Fortaleza Esporte Clube (1.88×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.