A data profile of the people who buy, follow and care about Basketball in Brazil — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 14,704,983 people in Brazil.
The average Basketball fan in Brazil is 36.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Federal District.
Top brand affinities include Santos FC, Real Madrid C.F., Neymar, with strongest over-indexing on Santos FC (1.57× the country average).
Demographically, the Basketball audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Basketball fan in Brazil is balanced, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for Santos FC.
The key figures that characterise the Basketball profile in Brazil.
47.2% are female, 52.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 36.9 |
| Estimated audience size | 14,704,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Basketball audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~1.5M | 5.17× | |
| 02 | São Paulo | ~10M | 2.68× | |
| 03 | Espírito Santo | ~600K | 1.96× | |
| 04 | Rio de Janeiro | ~2M | 1.54× | |
| 05 | Amazonas | ~400K | 1.44× | |
| 06 | Rio Grande do Norte | ~300K | 1.14× | |
| 07 | Paraná | ~900K | 1.04× | |
| 08 | Bahia | ~1M | 1.03× | |
| 09 | Pernambuco | ~600K | 0.92× | |
| 10 | Maranhão | ~300K | 0.92× | |
| 11 | Roraima | ~40K | 0.90× | |
| 12 | Pará | ~400K | 0.89× | |
| 13 | Amapá | ~40K | 0.86× | |
| 14 | Acre | ~40K | 0.86× | |
| 15 | Ceará | ~500K | 0.75× | |
| 16 | Tocantins | ~70K | 0.75× | |
| 17 | Rondônia | ~90K | 0.74× | |
| 18 | Sergipe | ~100K | 0.71× | |
| 19 | Santa Catarina | ~500K | 0.70× | |
| 20 | Rio Grande do Sul | ~600K | 0.69× | |
| 21 | Piauí | ~100K | 0.69× | |
| 22 | Alagoas | ~100K | 0.67× | |
| 23 | Mato Grosso do Sul | ~100K | 0.65× | |
| 24 | Paraíba | ~200K | 0.64× | |
| 25 | Mato Grosso | ~200K | 0.59× | |
| 26 | Minas Gerais | ~900K | 0.58× | |
| 27 | Goiás | ~300K | 0.52× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindås | Travel & Leisure | 2.66× | ||
| 02 | Maranhão | Travel & Leisure | 2.49× | ||
| 03 | North Region, Brazil | Travel & Leisure | 2.48× | ||
| 04 | Ontology | Health | 2.38× | ||
| 05 | Sovereign state | Politics & Society | 2.37× | ||
| 06 | Shopee | Shopping | 2.35× | ||
| 07 | RedeTV! | Movies & TV | 2.34× | ||
| 08 | Southeast Region, Brazil | Travel & Leisure | 2.31× | ||
| 09 | Clube do Remo | Sports | 2.23× | ||
| 10 | Esporte Clube Juventude | Sports | 2.22× | ||
| 11 | Deity | Politics & Society | 2.20× | ||
| 12 | Andressa Urach | Fashion & Accessoires | 2.11× | ||
| 13 | NBA | Sports | 1.99× | ||
| 14 | Fortaleza Esporte Clube | Sports | 1.88× | ||
| 15 | UEFA Champions League | Sports | 1.64× | ||
| 16 | Neymar | Sports | 1.59× | ||
| 17 | Santos FC | Sports | 1.57× | ||
| 18 | Real Madrid C.F. | Sports | 1.55× | ||
| 19 | Esporte Clube Vitória | Sports | 1.54× | ||
| 20 | Grêmio Foot-Ball Porto Alegrense | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.22× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Career Orientation | POWER | 0.91× | |
| Design Affinity | PREMIUM | 0.99× |
Basketball has an estimated audience of 14,704,983 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
47.2% of Basketball fans are female, 52.8% are male, with an average age of 36.9 years.
Basketball fans show strongest brand affinity for Santos FC (1.57×), Real Madrid C.F. (1.55×), and Neymar (1.59×) over the country average.
Basketball fans in Brazil are most concentrated in São Paulo (reach ~10M), Rio de Janeiro (reach ~2M), and Federal District (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on Real Madrid C.F. (1.55×), Neymar (1.59×), Shopee (2.35×), and Clube do Remo (2.23×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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