A data profile of the people who buy, follow and care about Deity in Brazil — modelled from more than twelve digital signal sources. Deity has an estimated audience of 9,151,342 people in Brazil.
Deity has an estimated audience of 9,151,342 people in Brazil. 69.1% are female, 30.9% are male, average age 37.3. Top brand affinities: Shopping malls, Medicine, Action movies, Jazz music, Entrepreneurship.
Top brand affinities include Shopping malls, Medicine, Action movies, with strongest over-indexing on Shopping malls (2.75× the country average).
Demographically, the Deity audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Deity fan in Brazil is more female, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Deity profile in Brazil.
69.1% are female, 30.9% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 37.3 |
| Estimated audience size | 9,151,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Deity audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
The strongest cross-interests of the Deity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping malls | Shopping | 2.75× | ||
| 02 | Action movies | Movies & TV | 2.75× | ||
| 03 | Medicine | Business & Career | 2.61× | ||
| 04 | Jazz music | Music & Radio | 2.48× | ||
| 05 | Heavy metal music | Music & Radio | 2.34× | ||
| 06 | Fragrances | Beauty & Wellness | 2.20× | ||
| 07 | Religion | Business & Career | 2.20× | ||
| 08 | Basketball | Sports | 2.20× | ||
| 09 | Entrepreneurship | Business & Career | 2.06× | ||
| 10 | Beauty salons | Beauty & Wellness | 2.06× | ||
| 11 | Animated movies | Movies & TV | 2.06× | ||
| 12 | Microsoft | Technology & Electronics | 2.06× | ||
| 13 | Tablet computers | Technology & Electronics | 2.06× | ||
| 14 | Furniture | Home & Garden | 1.93× | ||
| 15 | Telecommunication | Technology & Electronics | 1.93× | ||
| 16 | Personal care | Health | 1.79× | ||
| 17 | TV reality shows | Movies & TV | 1.79× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.65× | ||
| 19 | Barbecue | Food & Beverages | 1.51× | ||
| 20 | Spotify | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.20× | |
| Tradition | CONSERVATISM | 1.65× | |
| Individualism | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.80× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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