Deity Audience in Brazil
Deity has an estimated audience of 9,151,342 people in Brazil. 69.1% are female, 30.9% are male, average age 37.3. Top brand affinities: Religion, Tradition, Manicure, Microwave oven, MLB.
Top brand affinities include Religion, Tradition, Manicure, with strongest over-indexing on Religion (1.83× the country average). Demographically, the Deity audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Deity fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 37.3 |
| Estimated audience size | 9,151,342 |
Audience persona
The typical Deity fan in Brazil is more female, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Religion.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Religion | 1.83× | Business & Career |
| Tradition | 1.59× | Politics & Society |
| Manicure | 1.6× | Beauty & Wellness |
| Microwave oven | 1.57× | Home & Garden |
| MLB | 1.63× | Sports |
| Minions (film) | 1.8× | Movies & TV |
| Jennifer Lawrence | 1.56× | Movies & TV |
| Southampton F.C. | 1.51× | Sports |
| Médecins Sans Frontières | 1.57× | Politics & Society |
| Detroit Tigers | 1.7× | Sports |
| Japan Airlines | 1.54× | Travel & Leisure |
| San Diego Padres | 1.77× | Sports |
| Barclays | 1.58× | Business & Career |
| Nyx | 1.52× | Beauty & Wellness |
| Pittsburgh Pirates | 1.74× | Sports |
| Milwaukee Brewers | 1.77× | Sports |
| Kansas City Royals | 1.72× | Sports |
| Peter Alexander | 2.01× | Music & Radio |
| Familiy Status: (0-12 months) New Parents | 1.97× | |
| Education Status 12 | 1.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.83 |
| Tradition | CONSERVATISM | 1.59 |
| Need for Security | CONSERVATISM | 1.25 |
| Creativity | OPEN | 1.15 |
| Price Sensitivity | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
See Deity audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.