Rascasse Audience Intelligence

Deity Audience in United States

A data profile of the people who buy, follow and care about Deity in United States — modelled from more than twelve digital signal sources. Deity has an estimated audience of 28,303,252 people in United States.

#699among Topic in United States#54in Politics & Society

The average Deity fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jesus, Tradition, Non-alcoholic beverage, with strongest over-indexing on Jesus (1.52× the country average).

Demographically, the Deity audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deity fan in United States is more female, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Jesus.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deity profile in United States.

Audience size
28.3M
in United States
Gender
66.2%♀
33.8% male
Age
38.1
average years
Country rank
#1017
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deity fans

66.2% are female, 33.8% are male, average age 38.1.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Deity audience in United States
MetricValue
Female66.2%
Male33.8%
Average age38.1
Estimated audience size28,303,252
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Deity audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Deity audience comes from United States.

Worldwide audience distribution share by country for Deity
CountryShare
United States27.6%
Italy9.9%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deity audience in United States is strongest.

Fig. 05

Top regions by affinity

Deity fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.22×
02Idaho~200K1.21×
03Mississippi~300K1.14×
04Alabama~400K1.12×
05California~3.5M1.11×
06Georgia~1M1.10×
07Louisiana~400K1.10×
08Maryland~500K1.09×
09Oklahoma~300K1.08×
10North Carolina~900K1.07×
11Washington~600K1.07×
12Arkansas~200K1.07×
13Tennessee~600K1.06×
14Texas~2.5M1.04×
15Arizona~600K1.04×
16Utah~300K1.04×
17Alaska~60K1.04×
18Oregon~300K1.03×
19West Virginia~100K1.03×
20Nevada~300K1.02×
21Maine~100K1.02×
22Vermont~50K1.02×
23South Carolina~400K1.01×
24Florida~2M1.00×
25Indiana~500K0.99×
26Connecticut~300K0.99×
27New York~1.5M0.98×
28Michigan~700K0.98×
29Missouri~400K0.98×
30Kansas~200K0.98×
31New Hampshire~100K0.98×
32Illinois~900K0.97×
33Kentucky~300K0.97×
34Pennsylvania~900K0.96×
35Virginia~700K0.96×
36New Mexico~100K0.96×
37Rhode Island~90K0.96×
38Delaware~70K0.95×
39Ohio~800K0.94×
40Massachusetts~500K0.94×
41Montana~70K0.94×
42Colorado~400K0.92×
43Nebraska~100K0.92×
44South Dakota~60K0.92×
45North Dakota~50K0.92×
46New Jersey~700K0.91×
47Wisconsin~400K0.89×
48Minnesota~400K0.88×
49Iowa~200K0.87×
50Washington, District of Columbia~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Deity, United States
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deity audience
#·InterestCategoryAffinity×
01Atlético MadridSports1.99×
02Non-alcoholic beverageFood & Beverages1.87×
03Franklin GrahamPolitics & Society1.80×
04Medicinal plantsHealth1.75×
05Freedom of speechPolitics & Society1.74×
06Colorado RockiesSports1.72×
07Baking powderFood & Beverages1.70×
08Modest FashionFashion & Accessoires1.64×
09HandballSports1.61×
10Organic chemistryBusiness & Career1.60×
11Video rental shopMovies & TV1.60×
12Raw foodismFood & Beverages1.58×
13TraditionPolitics & Society1.57×
14Luc BessonMovies & TV1.57×
15PrimarkShopping1.56×
16San Diego PadresSports1.54×
17JesusPolitics & Society1.52×
18Natural skin careBeauty & Wellness1.52×
19Reba McEntireMusic & Radio1.52×
20Aston Villa F.C.Sports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deity audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.57×
SpiritualityBALANCE1.45×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deity audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Social Media UsageJOY0.93×
IndulgenceJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deity have in United States?

Deity has an estimated audience of 28,303,252 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deity fans?

66.2% of Deity fans are female, 33.8% are male, with an average age of 38.1 years.

03

Which brands do Deity fans like most?

Deity fans show strongest brand affinity for Jesus (1.52×), Tradition (1.57×), and Non-alcoholic beverage (1.87×) over the country average.

04

Where do Deity fans live in United States?

Deity fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Deity fans also like?

Beyond Deity itself, the audience over-indexes on Tradition (1.57×), Non-alcoholic beverage (1.87×), Natural skin care (1.52×), and Primark (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Deity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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