Deity Audience in United States

Deity logo

Deity has an estimated audience of 28,303,252 people in United States. 66.2% are female, 33.8% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Tierra Cali, E-box, Otto Graham, iPEC Coaching, Two-Lane Blacktop.

The average Deity fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra Cali, E-box, Otto Graham, with strongest over-indexing on Tierra Cali (1.66× the country average). Demographically, the Deity audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Deity fans

Demographic split for Deity audience in United States
MetricValue
Female66.2%
Male33.8%
Average age38.1
Estimated audience size28,303,252

Audience persona

The typical Deity fan in United States is more female, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Deity in United States
RegionReachAffinity
California3,507,1371.13×
Texas2,443,7581×
Florida2,022,1611.06×
New York1,657,4621.05×
Georgia958,7511.1×
Illinois935,0190.99×
Pennsylvania900,7520.95×
North Carolina872,1041.02×
Ohio851,1870.98×
Michigan750,3821.01×
New Jersey671,5370.93×
Virginia669,0080.97×
Washington647,2691.14×
Arizona618,0111.07×
Tennessee566,8041×
Massachusetts559,5921×
Maryland549,4701.13×
Indiana502,0050.97×
Missouri461,2881.01×
Colorado430,6470.97×
South Carolina410,8620.96×
Wisconsin400,7230.94×
Minnesota392,6120.97×
Alabama386,4620.98×
Louisiana386,1001.06×
Oregon355,3761.1×
Kentucky345,9900.98×
Oklahoma338,8301.08×
Connecticut314,7341.11×
Nevada272,9681×
Utah268,4631.06×
Mississippi242,9241.04×
Arkansas234,8001.01×
Iowa217,2500.93×
Kansas215,4440.97×
Idaho175,0471.23×
Hawaii148,4861.22×
West Virginia134,4941.02×
New Mexico129,7320.91×
Nebraska122,8630.87×
New Hampshire113,8351.02×
Maine103,2221.02×
Rhode Island87,0210.97×
Montana74,6950.95×
Washington, District of Columbia72,1290.85×
Delaware71,9210.92×
Alaska58,9570.97×
South Dakota54,4570.83×
Vermont51,6431.04×
North Dakota47,7180.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deity audience
BrandAffinityCategory
Tierra Cali1.66×Travel & Leisure
E-box1.62×Health
Otto Graham2.09×Sports
iPEC Coaching1.68×Business & Career
Two-Lane Blacktop1.63×Movies & TV
Sin Embargo MX1.81×News
Jbc2.24×Kids & Family
The Radiators (American band)1.69×Music & Radio
Adam Buxton1.54×Movies & TV
New Bulgarian University1.67×Business & Career
The Boomtown Rats1.79×Music & Radio
Jebel Ali Free Zone1.6×Business & Career
Reason Foundation1.56×Politics & Society
cazin.net1.73×News
On Horsemanship2.75×Literature
Luciana Caporaso1.51×Music & Radio
Bugul Noz1.82×Literature
St Ives Bay1.73×Travel & Leisure
Editora JBC1.61×Literature
Zain Iraq1.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deity audience
TraitClusterScore
SpiritualityBALANCE1.43
Risk AppetiteTHRILL1.28
MindfulnessBALANCE1.25
TraditionCONSERVATISM1.16
LGBTQ+ IdentityOPEN1.15
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Deity
CountryShare
United States27.6%
Italy9.9%
Brazil8.9%

See Deity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Deity have in United States?

Deity has an estimated audience of 28,303,252 people in United States, concentrated in California and Texas.

What is the gender split and age of Deity fans?

66.2% of Deity fans are female, 33.8% are male, with an average age of 38.1 years.

Which brands do Deity fans like most?

Deity fans show strongest brand affinity for Tierra Cali (1.66×), E-box (1.62×), and Otto Graham (2.09×) over the country average.

Where do Deity fans live in United States?

Deity fans in United States are most concentrated in California (reach 3,507,137), Texas (reach 2,443,758), and Florida (reach 2,022,161). These three regions account for the largest share of the active audience.

What other brands do Deity fans also like?

Beyond Deity itself, the audience over-indexes on E-box (1.62×), Otto Graham (2.09×), iPEC Coaching (1.68×), and Two-Lane Blacktop (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.