Deity Audience in Germany
Deity has an estimated audience of 1,948,163 people in Germany. 50.9% are female, 49.1% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fast Five, Baiersbronn, Cockpit, New Bulgarian University, Cantù.
The average Deity fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fast Five, Baiersbronn, Cockpit, with strongest over-indexing on Fast Five (2.43× the country average). Demographically, the Deity audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Deity fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 37.3 |
| Estimated audience size | 1,948,163 |
Audience persona
The typical Deity fan in Germany is balanced, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Fast Five.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 453,627 | 1.06× |
| Bayern | 383,568 | 1.22× |
| Baden-Württemberg | 286,427 | 1.08× |
| Hessen | 201,190 | 1.36× |
| Niedersachsen | 173,447 | 0.92× |
| Berlin | 141,203 | 1.62× |
| Rheinland-Pfalz | 103,648 | 1.06× |
| Sachsen | 88,310 | 0.92× |
| Schleswig-Holstein | 67,811 | 0.97× |
| Hamburg | 48,679 | 1.11× |
| Brandenburg | 48,114 | 0.8× |
| Thüringen | 38,733 | 0.78× |
| Sachsen-Anhalt | 33,855 | 0.67× |
| Mecklenburg-Vorpommern | 22,497 | 0.6× |
| Bremen | 18,074 | 1.08× |
| Saarland | 17,760 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast Five | 2.43× | Movies & TV |
| Baiersbronn | 1.99× | Travel & Leisure |
| Cockpit | 1.64× | Travel & Leisure |
| New Bulgarian University | 3.11× | Business & Career |
| Cantù | 1.79× | Travel & Leisure |
| Italo dance | 1.72× | Music & Radio |
| The Diving Bell and the Butterfly | 2.44× | Movies & TV |
| Cajamar | 1.58× | Business & Career |
| Marcus Berg | 1.66× | Sports |
| Mad About You | 1.64× | Movies & TV |
| VBulletin | 1.6× | Internet & Social Media |
| Goldberg Variations | 1.7× | Music & Radio |
| Bula, Camarines Sur | 1.54× | Travel & Leisure |
| Thoth tarot deck | 1.78× | Politics & Society |
| Erika Buenfil | 1.51× | Movies & TV |
| Tigre, Buenos Aires | 1.59× | Travel & Leisure |
| Ivan Neville | 1.64× | Music & Radio |
| ViewBug.com | 1.52× | Internet & Social Media |
| Asta Kask | 2.18× | Music & Radio |
| 1UP.com | 1.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.73 |
| Tradition | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Mindfulness | BALANCE | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
See Deity audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Deity have in Germany?
Deity has an estimated audience of 1,948,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deity fans?
50.9% of Deity fans are female, 49.1% are male, with an average age of 37.3 years.
Which brands do Deity fans like most?
Deity fans show strongest brand affinity for Fast Five (2.43×), Baiersbronn (1.99×), and Cockpit (1.64×) over the country average.
Where do Deity fans live in Germany?
Deity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 453,627), Bayern (reach 383,568), and Baden-Württemberg (reach 286,427). These three regions account for the largest share of the active audience.
What other brands do Deity fans also like?
Beyond Deity itself, the audience over-indexes on Baiersbronn (1.99×), Cockpit (1.64×), New Bulgarian University (3.11×), and Cantù (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.