Deity Audience in Italy
Deity has an estimated audience of 10,176,995 people in Italy. 59.0% are female, 41.0% are male, average age 40.0. Top brand affinities: Single malt whisky, Kansas City Royals.
Top brand affinities include Single malt whisky, Kansas City Royals, with strongest over-indexing on Single malt whisky (1.75× the country average). Demographically, the Deity audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Deity fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.0 |
| Estimated audience size | 10,176,995 |
Audience persona
The typical Deity fan in Italy is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Single malt whisky.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Single malt whisky | 1.75× | Food & Beverages |
| Kansas City Royals | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.17 |
| Spirituality | BALANCE | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 0.98 |
| Need for Security | CONSERVATISM | 0.98 |
| Creativity | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
See Deity audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.