A data profile of the people who buy, follow and care about Deity in Italy — modelled from more than twelve digital signal sources. Deity has an estimated audience of 10,176,995 people in Italy.
Deity has an estimated audience of 10,176,995 people in Italy. 59.0% are female, 41.0% are male, average age 40.0. Top brand affinities: Tradition, Zoo, Baking powder, Traditional medicine, Individualism.
Top brand affinities include Tradition, Zoo, Baking powder, with strongest over-indexing on Tradition (1.55× the country average).
Demographically, the Deity audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Deity fan in Italy is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Tradition.
The key figures that characterise the Deity profile in Italy.
59.0% are female, 41.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.0 |
| Estimated audience size | 10,176,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Deity audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
The strongest cross-interests of the Deity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Granada CF | Sports | 2.02× | ||
| 02 | Minnesota Vikings | Sports | 1.82× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.75× | ||
| 04 | Individualism | Politics & Society | 1.73× | ||
| 05 | Traditional medicine | Health | 1.71× | ||
| 06 | New York Mets | Sports | 1.65× | ||
| 07 | Luc Besson | Movies & TV | 1.64× | ||
| 08 | Baking powder | Food & Beverages | 1.63× | ||
| 09 | Medicinal plants | Health | 1.60× | ||
| 10 | Convenience food | Food & Beverages | 1.56× | ||
| 11 | Tradition | Politics & Society | 1.55× | ||
| 12 | Urban agriculture | Business & Career | 1.53× | ||
| 13 | Urban beekeeping | Home & Garden | 1.53× | ||
| 14 | Frozen food | Food & Beverages | 1.52× | ||
| 15 | Otorhinolaryngology | Health | 1.52× | ||
| 16 | Zoo | Kids & Family | 1.51× | ||
| 17 | Mineral water | Food & Beverages | 1.51× | ||
| 18 | Freedom of speech | Politics & Society | 1.51× | ||
| 19 | Andrology | Health | 1.51× | ||
| 20 | Toilet paper | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Risk Appetite | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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