A data profile of the people who buy, follow and care about Deity in India — modelled from more than twelve digital signal sources. Deity has an estimated audience of 3,630,372 people in India.
Deity has an estimated audience of 3,630,372 people in India. 24.4% are female, 75.6% are male, average age 30.5. Top brand affinities: NASDAQ, Religion, Al Nassr FC, GoDaddy, Emma Watson.
Top brand affinities include NASDAQ, Religion, Al Nassr FC, with strongest over-indexing on NASDAQ (3.43× the country average).
Demographically, the Deity audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Deity fan in India is more male, around 30.5 years old, with strong Price Sensitivity tendencies and a notable affinity for NASDAQ.
The key figures that characterise the Deity profile in India.
24.4% are female, 75.6% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 30.5 |
| Estimated audience size | 3,630,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Deity audience comes from India.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
The strongest cross-interests of the Deity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pirates of the Caribbean (film series) | Movies & TV | 3.45× | ||
| 02 | Zootopia | Movies & TV | 3.45× | ||
| 03 | Queen (band) | Music & Radio | 3.45× | ||
| 04 | LINE | Technology & Electronics | 3.45× | ||
| 05 | NASDAQ | Business & Career | 3.43× | ||
| 06 | Auto show | Cars & Mobility | 3.22× | ||
| 07 | Commodity market | Business & Career | 3.20× | ||
| 08 | Megan Fox | Movies & TV | 2.92× | ||
| 09 | Emma Watson | Movies & TV | 2.85× | ||
| 10 | GoDaddy | Technology & Electronics | 2.52× | ||
| 11 | Zendaya | Movies & TV | 2.35× | ||
| 12 | FC Bayern Munich | Sports | 2.31× | ||
| 13 | Al Nassr FC | Sports | 2.10× | ||
| 14 | International education | Business & Career | 1.93× | ||
| 15 | Dailymotion | Movies & TV | 1.88× | ||
| 16 | Crochet | Home & Garden | 1.66× | ||
| 17 | Religion | Business & Career | 1.60× | ||
| 18 | Sewing | Home & Garden | 1.56× | ||
| 19 | Michael Jackson | Music & Radio | 1.54× | ||
| 20 | Handball | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.60× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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