A data profile of the people who buy, follow and care about Sewing in India — modelled from more than twelve digital signal sources. Sewing has an estimated audience of 5,367,523 people in India.
The average Sewing fan in India is 31.8 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Indian Premier League, India national cricket team, TV, with strongest over-indexing on Indian Premier League (1.79× the country average).
Demographically, the Sewing audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sewing fan in India is balanced, around 31.8 years old, with strong Creativity tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Sewing profile in India.
49.7% are female, 50.3% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 31.8 |
| Estimated audience size | 5,367,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Sewing audience comes from India.
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
Where the Sewing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~70K | 1.36× | |
| 02 | Manipur | ~9K | 1.33× | |
| 03 | Tamil Nadu | ~200K | 1.32× | |
| 04 | Nagaland | ~5K | 1.22× | |
| 05 | Mizoram | ~4K | 1.15× | |
| 06 | Meghalaya | ~6K | 1.13× | |
| 07 | Tripura | ~7K | 1.03× | |
| 08 | Karnataka | ~100K | 1.02× | |
| 09 | Telangana | ~80K | 1.01× | |
| 10 | Punjab (region) | ~70K | 1.00× | |
| 11 | Jharkhand | ~50K | 1.00× | |
| 12 | Goa | ~6K | 1.00× | |
| 13 | Uttar Pradesh | ~300K | 0.99× | |
| 14 | Arunachal Pradesh | ~3K | 0.99× | |
| 15 | Maharashtra | ~300K | 0.98× | |
| 16 | Sikkim | ~2K | 0.97× | |
| 17 | Andhra Pradesh | ~60K | 0.93× | |
| 18 | Madhya Pradesh | ~90K | 0.91× | |
| 19 | Haryana | ~60K | 0.91× | |
| 20 | Kerala | ~70K | 0.86× | |
| 21 | Uttarakhand | ~20K | 0.86× | |
| 22 | Himachal Pradesh | ~20K | 0.85× | |
| 23 | Gujarat | ~100K | 0.84× | |
| 24 | Rajasthan | ~100K | 0.84× | |
| 25 | Chhattisgarh | ~30K | 0.84× | |
| 26 | West Bengal | ~100K | 0.83× | |
| 27 | Jammu and Kashmir | ~20K | 0.80× | |
| 28 | Bihar | ~80K | 0.79× | |
| 29 | Odisha | ~40K | 0.75× |
The strongest cross-interests of the Sewing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 4.23× | ||
| 02 | Pattern (sewing) | Home & Garden | 4.22× | ||
| 03 | Crochet | Home & Garden | 4.12× | ||
| 04 | Handicraft | Home & Garden | 2.23× | ||
| 05 | Tamil cinema | Movies & TV | 2.22× | ||
| 06 | Card games | Games | 2.16× | ||
| 07 | Sari | Fashion & Accessoires | 2.09× | ||
| 08 | Rajasthan Royals | Sports | 2.03× | ||
| 09 | Chennai Super Kings | Sports | 1.93× | ||
| 10 | India national cricket team | Sports | 1.88× | ||
| 11 | Virat Kohli | Sports | 1.88× | ||
| 12 | Cinema of India | Movies & TV | 1.81× | ||
| 13 | Indian Premier League | Sports | 1.79× | ||
| 14 | Cuisine | Food & Beverages | 1.72× | ||
| 15 | Games | Games | 1.59× | ||
| 16 | Personal finance | Business & Career | 1.59× | ||
| 17 | TV | Movies & TV | 1.58× | ||
| 18 | Cricket | Sports | 1.58× | ||
| 19 | Food and drink | Food & Beverages | 1.57× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.55× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Sports Activity | POWER | 0.86× |
Sewing has an estimated audience of 5,367,523 people in India, concentrated in Maharashtra and Uttar Pradesh.
49.7% of Sewing fans are female, 50.3% are male, with an average age of 31.8 years.
Sewing fans show strongest brand affinity for Indian Premier League (1.79×), India national cricket team (1.88×), and TV (1.58×) over the country average.
Sewing fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sewing itself, the audience over-indexes on India national cricket team (1.88×), TV (1.58×), Virat Kohli (1.88×), and Food and drink (1.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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