Rascasse Audience Intelligence

Sewing Audience in United States

A data profile of the people who buy, follow and care about Sewing in United States — modelled from more than twelve digital signal sources. Sewing has an estimated audience of 23,481,327 people in United States.

#908among Topic in United States#99in Home & Garden

The average Sewing fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pattern (sewing), Textile arts, Sewing machine, with strongest over-indexing on Pattern (sewing) (9.31× the country average).

Demographically, the Sewing audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sewing fan in United States is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewing profile in United States.

Audience size
23.5M
in United States
Gender
75.8%♀
24.2% male
Age
42.5
average years
Country rank
#1330
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewing fans

75.8% are female, 24.2% are male, average age 42.5.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Sewing audience in United States
MetricValue
Female75.8%
Male24.2%
Average age42.5
Estimated audience size23,481,327
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Sewing audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Sewing audience comes from United States.

Worldwide audience distribution share by country for Sewing
CountryShare
United States13.8%
Brazil7.4%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sewing fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K1.21×
02Oregon~300K1.19×
03Utah~200K1.18×
04Hawaii~100K1.17×
05Alaska~60K1.17×
06California~3M1.16×
07Idaho~100K1.15×
08Texas~2.5M1.12×
09Kansas~200K1.10×
10Minnesota~400K1.09×
11North Dakota~50K1.09×
12Arkansas~200K1.07×
13New Mexico~100K1.07×
14Missouri~400K1.04×
15Arizona~500K1.03×
16Kentucky~300K1.03×
17Montana~70K1.03×
18Oklahoma~300K1.02×
19Nebraska~100K1.02×
20Vermont~40K1.02×
21Colorado~400K1.01×
22South Dakota~50K1.01×
23Illinois~800K1.00×
24North Carolina~700K1.00×
25Iowa~200K1.00×
26West Virginia~100K1.00×
27Louisiana~300K0.99×
28Indiana~400K0.98×
29Wisconsin~300K0.98×
30New York~1.5M0.97×
31Pennsylvania~800K0.97×
32Georgia~700K0.97×
33Michigan~600K0.97×
34Nevada~200K0.96×
35Virginia~500K0.95×
36Maine~80K0.95×
37Ohio~700K0.94×
38Tennessee~400K0.93×
39South Carolina~300K0.93×
40Maryland~400K0.92×
41Mississippi~200K0.91×
42Florida~1.5M0.90×
43Massachusetts~400K0.90×
44New Jersey~500K0.89×
45Alabama~300K0.89×
46Rhode Island~70K0.89×
47Connecticut~200K0.85×
48New Hampshire~80K0.85×
49Washington, District of Columbia~60K0.85×
50Delaware~60K0.85×
Fig. 06

Affinity by region

Affinity by region — Sewing, United States
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sewing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sewing audience
#·InterestCategoryAffinity×
01Vegetable farmingHome & Garden14.99×
02Free Quilt PatternsTopic14.04×
03Knitting patternFashion & Accessoires13.40×
04RavelryInternet & Social Media12.43×
05Sewing ClubKids & Family11.18×
06Sewing needleHome & Garden10.39×
07Knitting needleFashion & Accessoires9.89×
08Pattern (sewing)Home & Garden9.31×
09Textile industryFashion & Accessoires8.12×
10QuiltingHome & Garden7.69×
11Sewing machineHome & Garden7.33×
12Textile artsArts & Culture7.18×
13YarnFashion & Accessoires5.21×
14CrochetHome & Garden4.17×
15KnittingHome & Garden3.73×
16EmbroideryHome & Garden3.43×
17WeavingFashion & Accessoires3.36×
18WoolFashion & Accessoires3.12×
19Hobby LobbyHome & Garden2.34×
20HandicraftHome & Garden2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sewing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sewing audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.91×
Design AffinityPREMIUM1.42×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sewing audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
PatriotismCONSERVATISM0.86×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sewing have in United States?

Sewing has an estimated audience of 23,481,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sewing fans?

75.8% of Sewing fans are female, 24.2% are male, with an average age of 42.5 years.

03

Which brands do Sewing fans like most?

Sewing fans show strongest brand affinity for Pattern (sewing) (9.31×), Textile arts (7.18×), and Sewing machine (7.33×) over the country average.

04

Where do Sewing fans live in United States?

Sewing fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sewing fans also like?

Beyond Sewing itself, the audience over-indexes on Textile arts (7.18×), Sewing machine (7.33×), Quilting (7.69×), and Yarn (5.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sewing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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