Sewing Audience in United States

Sewing logo

Sewing has an estimated audience of 23,481,327 people in United States. 75.8% are female, 24.2% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Pattern (sewing), Textile arts, Sewing machine, Quilting, Yarn.

The average Sewing fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pattern (sewing), Textile arts, Sewing machine, with strongest over-indexing on Pattern (sewing) (9.31× the country average). Demographically, the Sewing audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sewing fans

Demographic split for Sewing audience in United States
MetricValue
Female75.8%
Male24.2%
Average age42.5
Estimated audience size23,481,327

Audience persona

The typical Sewing fan in United States is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).

Top regions in United States

Top regions ranked by reach for Sewing in United States
RegionReachAffinity
California3,104,9181.2×
Texas2,315,7421.15×
Florida1,474,2750.93×
New York1,352,4841.03×
Illinois790,9261.01×
Pennsylvania770,7210.97×
Georgia744,2941.03×
North Carolina726,4061.03×
Ohio687,6430.95×
Michigan634,6281.03×
Washington597,9691.27×
Virginia559,4180.98×
New Jersey555,2630.93×
Arizona494,0691.03×
Tennessee461,0890.98×
Massachusetts447,4030.97×
Indiana422,8330.99×
Missouri394,5181.04×
Colorado392,7851.06×
Maryland379,0130.94×
Minnesota375,9971.12×
South Carolina328,6550.93×
Wisconsin325,3170.92×
Oregon321,3501.19×
Kentucky301,1651.02×
Louisiana290,3310.96×
Alabama280,3240.85×
Oklahoma263,7251.01×
Utah247,1321.18×
Nevada220,1290.97×
Connecticut205,9280.87×
Arkansas205,4051.06×
Kansas192,2861.04×
Iowa191,8440.99×
Mississippi171,7190.89×
Idaho130,6521.11×
New Mexico124,7561.06×
Hawaii117,9151.17×
Nebraska112,1270.95×
West Virginia106,8790.98×
Maine78,9940.94×
New Hampshire77,7170.84×
Rhode Island65,2760.87×
Montana64,0890.98×
Washington, District of Columbia63,1680.9×
Alaska53,4681.06×
Delaware52,4920.81×
South Dakota51,5170.95×
North Dakota50,1601.04×
Vermont38,8710.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sewing audience
BrandAffinityCategory
Pattern (sewing)9.31×Home & Garden
Textile arts7.18×Arts & Culture
Sewing machine7.33×Home & Garden
Quilting7.69×Home & Garden
Yarn5.21×Fashion & Accessoires
Knitting needle9.89×Fashion & Accessoires
Ravelry12.43×Internet & Social Media
Textile industry8.12×Fashion & Accessoires
Knitting pattern13.4×Fashion & Accessoires
Hobby Lobby2.34×Home & Garden
Knitting3.73×Home & Garden
Sewing needle10.39×Home & Garden
Crochet4.17×Home & Garden
Wool3.12×Fashion & Accessoires
Handicraft2.03×Home & Garden
Weaving3.36×Fashion & Accessoires
Sewing Club11.18×Kids & Family
Free Quilt Patterns14.04×
Vegetable farming14.99×Home & Garden
Embroidery3.43×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sewing audience
TraitClusterScore
CreativityOPEN1.67
DIY MentalityTHRILL1.59
Design AffinityPREMIUM1.5
SustainabilityBALANCE1.33
Community OrientationOPEN1.26
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Sewing
CountryShare
United States13.8%
Brazil7.4%
Japan6.8%

See Sewing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sewing have in United States?

Sewing has an estimated audience of 23,481,327 people in United States, concentrated in California and Texas.

What is the gender split and age of Sewing fans?

75.8% of Sewing fans are female, 24.2% are male, with an average age of 42.5 years.

Which brands do Sewing fans like most?

Sewing fans show strongest brand affinity for Pattern (sewing) (9.31×), Textile arts (7.18×), and Sewing machine (7.33×) over the country average.

Where do Sewing fans live in United States?

Sewing fans in United States are most concentrated in California (reach 3,104,918), Texas (reach 2,315,742), and Florida (reach 1,474,275). These three regions account for the largest share of the active audience.

What other brands do Sewing fans also like?

Beyond Sewing itself, the audience over-indexes on Textile arts (7.18×), Sewing machine (7.33×), Quilting (7.69×), and Yarn (5.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.