Rascasse Audience Intelligence

Textile arts Audience in United States

A data profile of the people who buy, follow and care about Textile arts in United States — modelled from more than twelve digital signal sources. Textile arts has an estimated audience of 11,527,279 people in United States.

#2033among Topic in United States#39in Arts & Culture

The average Textile arts fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sewing, Do it yourself (DIY), Sewing machine, with strongest over-indexing on Sewing (7.18× the country average).

Demographically, the Textile arts audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Textile arts fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Sewing.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Textile arts profile in United States.

Audience size
11.5M
in United States
Gender
74.3%♀
25.7% male
Age
41.1
average years
Country rank
#3102
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Textile arts fans

74.3% are female, 25.7% are male, average age 41.1.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Textile arts audience in United States
MetricValue
Female74.3%
Male25.7%
Average age41.1
Estimated audience size11,527,279
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Textile arts audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Textile arts audience comes from United States.

Worldwide audience distribution share by country for Textile arts
CountryShare
United States19.8%
United Kingdom7.1%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Textile arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Textile arts fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K1.90×
02New Mexico~90K1.55×
03Oregon~200K1.31×
04New York~800K1.22×
05Washington~300K1.21×
06Minnesota~200K1.18×
07Vermont~20K1.14×
08Colorado~200K1.13×
09California~1.5M1.06×
10Utah~100K1.05×
11North Dakota~20K1.05×
12Idaho~60K1.04×
13Alaska~30K1.04×
14Wisconsin~200K1.03×
15Rhode Island~40K1.03×
16Maine~40K1.02×
17Missouri~200K1.01×
18Illinois~400K1.00×
19Montana~30K1.00×
20South Dakota~30K1.00×
21Massachusetts~200K0.99×
22Virginia~300K0.97×
23Connecticut~100K0.97×
24Kansas~90K0.97×
25North Carolina~300K0.96×
26Nebraska~60K0.96×
27New Hampshire~40K0.96×
28Maryland~200K0.95×
29Hawaii~50K0.95×
30Indiana~200K0.94×
31West Virginia~50K0.94×
32Delaware~30K0.94×
33Michigan~300K0.93×
34Arizona~200K0.93×
35Louisiana~100K0.93×
36Arkansas~90K0.93×
37Tennessee~200K0.92×
38Iowa~90K0.91×
39Georgia~300K0.90×
40Oklahoma~100K0.90×
41Texas~900K0.89×
42South Carolina~200K0.89×
43Kentucky~100K0.89×
44Pennsylvania~300K0.88×
45New Jersey~300K0.87×
46Mississippi~80K0.87×
47Ohio~300K0.85×
48Alabama~100K0.84×
49Nevada~90K0.83×
50Florida~600K0.77×
Fig. 06

Affinity by region

Affinity by region — Textile arts, United States
0.77×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Textile arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Textile arts audience
#·InterestCategoryAffinity×
01Machine embroideryHome & Garden7.44×
02SewingHome & Garden7.18×
03Sewing machineHome & Garden6.92×
04QuiltingHome & Garden5.75×
05Stitch!Movies & TV4.74×
06KnittingHome & Garden3.00×
07Art exhibitionArts & Culture2.93×
08Do it yourself (DIY)Home & Garden2.59×
09Handmade jewelryFashion & Accessoires2.51×
10Designer clothingFashion & Accessoires2.48×
11Fine artBusiness & Career2.35×
12Natural skin careBeauty & Wellness2.33×
13MuseumArts & Culture2.24×
14Contemporary artArts & Culture2.22×
15Real propertyHome & Garden2.08×
16Vintage clothingFashion & Accessoires2.08×
17EtsyFashion & Accessoires1.89×
18Hobby LobbyHome & Garden1.65×
19Planet FitnessSports1.52×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Textile arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Textile arts audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.92×
DIY MentalityTHRILL1.76×
CreativityOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Textile arts audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Family OrientationCONSERVATISM0.91×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Textile arts have in United States?

Textile arts has an estimated audience of 11,527,279 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Textile arts fans?

74.3% of Textile arts fans are female, 25.7% are male, with an average age of 41.1 years.

03

Which brands do Textile arts fans like most?

Textile arts fans show strongest brand affinity for Sewing (7.18×), Do it yourself (DIY) (2.59×), and Sewing machine (6.92×) over the country average.

04

Where do Textile arts fans live in United States?

Textile arts fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Textile arts fans also like?

Beyond Textile arts itself, the audience over-indexes on Do it yourself (DIY) (2.59×), Sewing machine (6.92×), Quilting (5.75×), and Knitting (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Textile arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Textile arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →