Machine embroidery Audience in United States

Machine embroidery logo

Machine embroidery has an estimated audience of 3,083,250 people in United States. 71.2% are female, 28.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Designs in Machine Embroidery, Sewing machine, Pfaff, Quilting, Designs by JuJu.

The average Machine embroidery fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Designs in Machine Embroidery, Sewing machine, Pfaff, with strongest over-indexing on Designs in Machine Embroidery (84.03× the country average). Demographically, the Machine embroidery audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Machine embroidery fans

Demographic split for Machine embroidery audience in United States
MetricValue
Female71.2%
Male28.8%
Average age41.7
Estimated audience size3,083,250

Audience persona

The typical Machine embroidery fan in United States is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Designs in Machine Embroidery.

Top regions in United States

Top regions ranked by reach for Machine embroidery in United States
RegionReachAffinity
California218,6370.64×
Texas191,5510.72×
Florida112,3830.54×
New York102,7490.6×
Pennsylvania72,5210.7×
Washington71,0771.15×
North Carolina68,9310.74×
Georgia67,4090.71×
Ohio66,7180.7×
Illinois63,7160.62×
Michigan62,5670.78×
Arizona59,9330.95×
Virginia57,2980.76×
Alabama56,6481.32×
Tennessee56,1260.91×
Minnesota51,3261.16×
Missouri45,5030.92×
Utah45,2491.64×
Oregon41,0581.16×
Indiana40,7200.72×
Oklahoma40,4371.18×
Colorado40,3840.83×
Wisconsin40,2120.87×
New Jersey36,7480.47×
Massachusetts36,4060.6×
South Carolina34,2920.74×
Louisiana34,0800.86×
Kentucky31,6030.82×
Maryland28,0660.53×
Iowa26,7561.05×
Kansas26,0961.07×
Arkansas23,1060.91×
Mississippi21,9030.86×
Idaho20,8721.35×
Connecticut17,2980.56×
Nebraska16,4121.06×
Nevada15,3700.52×
West Virginia14,6911.02×
New Hampshire13,9671.15×
New Mexico13,6060.88×
Alaska13,5332.05×
North Dakota12,2831.94×
Hawaii11,9630.9×
Montana11,7971.38×
South Dakota11,6441.63×
Wyoming10,9702.4×
Rhode Island10,7901.1×
Maine10,7830.98×
Vermont10,6121.96×
Delaware9,6631.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machine embroidery audience
BrandAffinityCategory
Designs in Machine Embroidery84.03×
Sewing machine16.72×Home & Garden
Pfaff92.56×Home & Garden
Quilting12.88×Home & Garden
Designs by JuJu72.67×Fashion & Accessoires
Janome46.67×Home & Garden
AccuQuilt58.51×Home & Garden
Creative Machine Embroidery75×Home & Garden
Sewing needle17.2×Home & Garden
Longarm quilting46.01×Home & Garden
Missouri Star Quilt Co30.8×Shopping
Pattern (sewing)10.12×Home & Garden
Appliqué20.44×Fashion & Accessoires
Sewing6×Home & Garden
Heat press26.44×Home & Garden
Textile industry10.56×Fashion & Accessoires
Textile arts7.44×Arts & Culture
Shabby Fabrics40.47×Home & Garden
Needlework10.99×Home & Garden
Textile printing15.64×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machine embroidery audience
TraitClusterScore
CreativityOPEN1.98
DIY MentalityTHRILL1.5
Urban LifestyleOPEN1.45
Design AffinityPREMIUM1.42
Price SensitivityPREMIUM1.41
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Machine embroidery
CountryShare
United States24.3%
Japan8.0%
Brazil5.8%

See Machine embroidery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Machine embroidery have in United States?

Machine embroidery has an estimated audience of 3,083,250 people in United States, concentrated in California and Texas.

What is the gender split and age of Machine embroidery fans?

71.2% of Machine embroidery fans are female, 28.8% are male, with an average age of 41.7 years.

Which brands do Machine embroidery fans like most?

Machine embroidery fans show strongest brand affinity for Designs in Machine Embroidery (84.03×), Sewing machine (16.72×), and Pfaff (92.56×) over the country average.

Where do Machine embroidery fans live in United States?

Machine embroidery fans in United States are most concentrated in California (reach 218,637), Texas (reach 191,551), and Florida (reach 112,383). These three regions account for the largest share of the active audience.

What other brands do Machine embroidery fans also like?

Beyond Machine embroidery itself, the audience over-indexes on Sewing machine (16.72×), Pfaff (92.56×), Quilting (12.88×), and Designs by JuJu (72.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.