Rascasse Audience Intelligence

Machine embroidery Audience in United States

A data profile of the people who buy, follow and care about Machine embroidery in United States — modelled from more than twelve digital signal sources. Machine embroidery has an estimated audience of 3,083,250 people in United States.

#5037among Topic in United States#615in Home & Garden

The average Machine embroidery fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Designs in Machine Embroidery, Sewing machine, Pfaff, with strongest over-indexing on Designs in Machine Embroidery (84.03× the country average).

Demographically, the Machine embroidery audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machine embroidery fan in United States is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Designs in Machine Embroidery.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machine embroidery profile in United States.

Audience size
3.1M
in United States
Gender
71.2%♀
28.8% male
Age
41.7
average years
Country rank
#10058
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machine embroidery fans

71.2% are female, 28.8% are male, average age 41.7.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Machine embroidery audience in United States
MetricValue
Female71.2%
Male28.8%
Average age41.7
Estimated audience size3,083,250
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Machine embroidery audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Machine embroidery audience comes from United States.

Worldwide audience distribution share by country for Machine embroidery
CountryShare
United States24.3%
Japan8.0%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machine embroidery audience in United States is strongest.

Fig. 05

Top regions by affinity

Machine embroidery fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.25×
02Utah~30K1.23×
03Vermont~7K1.22×
04North Dakota~8K1.21×
05South Dakota~8K1.15×
06Montana~10K1.12×
07Idaho~20K1.09×
08Washington~70K1.07×
09Alabama~50K1.06×
10Oklahoma~40K1.05×
11Delaware~9K1.05×
12Oregon~40K1.04×
13Minnesota~50K1.03×
14Kansas~30K1.03×
15New Hampshire~10K1.02×
16Rhode Island~10K1.02×
17West Virginia~10K1.01×
18Arkansas~30K1.00×
19Nebraska~20K1.00×
20Maine~10K1.00×
21Iowa~30K0.99×
22Hawaii~10K0.99×
23New Mexico~20K0.98×
24Mississippi~20K0.97×
25Washington, District of Columbia~9K0.96×
26Missouri~50K0.95×
27Wisconsin~40K0.95×
28Kentucky~40K0.94×
29Louisiana~40K0.93×
30Arizona~60K0.92×
31Colorado~40K0.92×
32Tennessee~60K0.91×
33South Carolina~40K0.90×
34Nevada~30K0.89×
35Michigan~70K0.88×
36Indiana~50K0.88×
37Connecticut~30K0.88×
38North Carolina~80K0.85×
39Virginia~60K0.85×
40Maryland~40K0.83×
41Massachusetts~50K0.82×
42Pennsylvania~80K0.80×
43Georgia~80K0.80×
44Ohio~80K0.80×
45Illinois~80K0.77×
46Texas~200K0.75×
47New Jersey~60K0.75×
48New York~100K0.69×
49California~200K0.68×
50Florida~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Machine embroidery, United States
0.67×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machine embroidery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machine embroidery audience
#·InterestCategoryAffinity×
01PfaffHome & Garden92.56×
02Designs in Machine EmbroideryTopic84.03×
03Creative Machine EmbroideryHome & Garden75.00×
04Designs by JuJuFashion & Accessoires72.67×
05AccuQuiltHome & Garden58.51×
06JanomeHome & Garden46.67×
07Longarm quiltingHome & Garden46.01×
08Shabby FabricsHome & Garden40.47×
09Missouri Star Quilt CoShopping30.80×
10Heat pressHome & Garden26.44×
11AppliquéFashion & Accessoires20.44×
12Sewing needleHome & Garden17.20×
13Sewing machineHome & Garden16.72×
14Textile printingFashion & Accessoires15.64×
15QuiltingHome & Garden12.88×
16NeedleworkHome & Garden10.99×
17Textile industryFashion & Accessoires10.56×
18Pattern (sewing)Home & Garden10.12×
19Textile artsArts & Culture7.44×
20SewingHome & Garden6.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machine embroidery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machine embroidery audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.20×
TraditionCONSERVATISM1.48×
Quality AwarenessPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machine embroidery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Sports ActivityPOWER0.92×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machine embroidery have in United States?

Machine embroidery has an estimated audience of 3,083,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Machine embroidery fans?

71.2% of Machine embroidery fans are female, 28.8% are male, with an average age of 41.7 years.

03

Which brands do Machine embroidery fans like most?

Machine embroidery fans show strongest brand affinity for Designs in Machine Embroidery (84.03×), Sewing machine (16.72×), and Pfaff (92.56×) over the country average.

04

Where do Machine embroidery fans live in United States?

Machine embroidery fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Machine embroidery fans also like?

Beyond Machine embroidery itself, the audience over-indexes on Sewing machine (16.72×), Pfaff (92.56×), Quilting (12.88×), and Designs by JuJu (72.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Machine embroidery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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