Machine embroidery Audience in Germany
Machine embroidery has an estimated audience of 587,595 people in Germany. 81.8% are female, 18.2% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities: Pattern (sewing), Sewing machine, Sewing, Quilt, Embroidery.
The average Machine embroidery fan in Germany is 41.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities include Pattern (sewing), Sewing machine, Sewing, with strongest over-indexing on Pattern (sewing) (19.78× the country average). Demographically, the Machine embroidery audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Machine embroidery fans
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 41.3 |
| Estimated audience size | 587,595 |
Audience persona
The typical Machine embroidery fan in Germany is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 40,312 | 0.43× |
| Nordrhein-Westfalen | 35,387 | 0.28× |
| Thüringen | 31,994 | 2.14× |
| Baden-Württemberg | 30,744 | 0.38× |
| Rheinland-Pfalz | 29,994 | 1.02× |
| Niedersachsen | 27,482 | 0.48× |
| Schleswig-Holstein | 26,762 | 1.27× |
| Hessen | 25,694 | 0.57× |
| Mecklenburg-Vorpommern | 25,574 | 2.28× |
| Brandenburg | 24,834 | 1.36× |
| Sachsen | 24,650 | 0.86× |
| Saarland | 21,343 | 2.96× |
| Berlin | 20,942 | 0.8× |
| Hamburg | 16,277 | 1.23× |
| Sachsen-Anhalt | 13,949 | 0.92× |
| Bremen | 5,984 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pattern (sewing) | 19.78× | Home & Garden |
| Sewing machine | 18.06× | Home & Garden |
| Sewing | 10.98× | Home & Garden |
| Quilt | 21.22× | Home & Garden |
| Embroidery | 11.63× | Home & Garden |
| Quilting | 17× | Home & Garden |
| Cross-stitch | 12.8× | Home & Garden |
| Crochet | 7.15× | Home & Garden |
| Textile arts | 11.59× | Arts & Culture |
| Yarn | 7.16× | Fashion & Accessoires |
| Sewing needle | 18.77× | Home & Garden |
| Wardrobe | 11.2× | Fashion & Accessoires |
| Knitting | 5.27× | Home & Garden |
| Knitting needle | 8.8× | Fashion & Accessoires |
| Königreich der Stoffe | 23.96× | Kids & Family |
| Reading | 2.09× | Literature |
| Movies | 2.12× | Movies & TV |
| Weaving | 7.08× | Fashion & Accessoires |
| Sewing Club | 16.38× | Kids & Family |
| Handmade | 4.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.15 |
| DIY Mentality | THRILL | 1.64 |
| Convenience Orientation | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.45 |
| Pet Ownership | JOY | 1.44 |
| Healthy Lifestyle | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 8.0% |
| Brazil | 5.8% |
See Machine embroidery audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Machine embroidery have in Germany?
Machine embroidery has an estimated audience of 587,595 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Machine embroidery fans?
81.8% of Machine embroidery fans are female, 18.2% are male, with an average age of 41.3 years.
Which brands do Machine embroidery fans like most?
Machine embroidery fans show strongest brand affinity for Pattern (sewing) (19.78×), Sewing machine (18.06×), and Sewing (10.98×) over the country average.
Where do Machine embroidery fans live in Germany?
Machine embroidery fans in Germany are most concentrated in Bayern (reach 40,312), Nordrhein-Westfalen (reach 35,387), and Thüringen (reach 31,994). These three regions account for the largest share of the active audience.
What other brands do Machine embroidery fans also like?
Beyond Machine embroidery itself, the audience over-indexes on Sewing machine (18.06×), Sewing (10.98×), Quilt (21.22×), and Embroidery (11.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Machine embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.