Rascasse Audience Intelligence

Machine embroidery Audience in Germany

A data profile of the people who buy, follow and care about Machine embroidery in Germany — modelled from more than twelve digital signal sources. Machine embroidery has an estimated audience of 587,595 people in Germany.

#4284among Topic in Germany#604in Home & Garden

The average Machine embroidery fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pattern (sewing), Sewing machine, Sewing, with strongest over-indexing on Pattern (sewing) (19.78× the country average).

Demographically, the Machine embroidery audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Machine embroidery fan in Germany is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machine embroidery profile in Germany.

Audience size
588K
in Germany
Gender
81.8%♀
18.2% male
Age
41.3
average years
Country rank
#10287
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machine embroidery fans

81.8% are female, 18.2% are male, average age 41.3.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for Machine embroidery audience in Germany
MetricValue
Female81.8%
Male18.2%
Average age41.3
Estimated audience size587,595
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Machine embroidery audience in Germany
Age bracketShare%
16-1911%
20-2920%
30-3925%
40-4923%
50+21%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Machine embroidery audience comes from Germany.

Worldwide audience distribution share by country for Machine embroidery
CountryShare
United States24.3%
Japan8.0%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machine embroidery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Machine embroidery fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.26×
02Mecklenburg-Vorpommern~10K1.26×
03Saarland~8K1.14×
04Schleswig-Holstein~20K1.07×
05Brandenburg~20K1.07×
06Hamburg~10K1.05×
07Rheinland-Pfalz~30K1.00×
08Sachsen-Anhalt~20K1.00×
09Bremen~5K1.00×
10Sachsen~30K0.97×
11Berlin~20K0.94×
12Hessen~40K0.89×
13Niedersachsen~50K0.88×
14Baden-Württemberg~70K0.84×
15Bayern~80K0.81×
16Nordrhein-Westfalen~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Machine embroidery, Germany
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machine embroidery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machine embroidery audience
#·InterestCategoryAffinity×
01Königreich der StoffeKids & Family23.96×
02QuiltHome & Garden21.22×
03Pattern (sewing)Home & Garden19.78×
04Sewing needleHome & Garden18.77×
05Sewing machineHome & Garden18.06×
06QuiltingHome & Garden17.00×
07Sewing ClubKids & Family16.38×
08Cross-stitchHome & Garden12.80×
09EmbroideryHome & Garden11.63×
10Textile artsArts & Culture11.59×
11WardrobeFashion & Accessoires11.20×
12SewingHome & Garden10.98×
13Knitting needleFashion & Accessoires8.80×
14YarnFashion & Accessoires7.16×
15CrochetHome & Garden7.15×
16WeavingFashion & Accessoires7.08×
17KnittingHome & Garden5.27×
18HandmadeHome & Garden4.65×
19MoviesMovies & TV2.12×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machine embroidery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machine embroidery audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.33×
IndividualismJOY2.13×
TravellingTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machine embroidery audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
Quality AwarenessPREMIUM0.64×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machine embroidery have in Germany?

Machine embroidery has an estimated audience of 587,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Machine embroidery fans?

81.8% of Machine embroidery fans are female, 18.2% are male, with an average age of 41.3 years.

03

Which brands do Machine embroidery fans like most?

Machine embroidery fans show strongest brand affinity for Pattern (sewing) (19.78×), Sewing machine (18.06×), and Sewing (10.98×) over the country average.

04

Where do Machine embroidery fans live in Germany?

Machine embroidery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Machine embroidery fans also like?

Beyond Machine embroidery itself, the audience over-indexes on Sewing machine (18.06×), Sewing (10.98×), Quilt (21.22×), and Embroidery (11.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Machine embroidery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Machine embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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