Rascasse Audience Intelligence

Pattern (sewing) Audience in Germany

A data profile of the people who buy, follow and care about Pattern (sewing) in Germany — modelled from more than twelve digital signal sources. Pattern (sewing) has an estimated audience of 3,935,643 people in Germany.

#935among Topic in Germany#116in Home & Garden

The average Pattern (sewing) fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sewing machine, Sewing, Machine embroidery, with strongest over-indexing on Sewing machine (15.26× the country average).

Demographically, the Pattern (sewing) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pattern (sewing) fan in Germany is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pattern (sewing) profile in Germany.

Audience size
3.9M
in Germany
Gender
73.7%♀
26.3% male
Age
39.3
average years
Country rank
#1507
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pattern (sewing) fans

73.7% are female, 26.3% are male, average age 39.3.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Pattern (sewing) audience in Germany
MetricValue
Female73.7%
Male26.3%
Average age39.3
Estimated audience size3,935,643
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Pattern (sewing) audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Pattern (sewing) audience comes from Germany.

Worldwide audience distribution share by country for Pattern (sewing)
CountryShare
United States11.6%
Japan8.5%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pattern (sewing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pattern (sewing) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~60K1.25×
02Rheinland-Pfalz~200K1.16×
03Thüringen~100K1.11×
04Nordrhein-Westfalen~900K1.07×
05Sachsen~200K1.06×
06Bremen~40K1.05×
07Bayern~700K1.03×
08Brandenburg~100K1.02×
09Mecklenburg-Vorpommern~70K0.97×
10Baden-Württemberg~500K0.96×
11Sachsen-Anhalt~100K0.96×
12Niedersachsen~400K0.92×
13Hessen~300K0.90×
14Berlin~200K0.90×
15Hamburg~80K0.86×
16Schleswig-Holstein~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Pattern (sewing), Germany
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pattern (sewing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pattern (sewing) audience
#·InterestCategoryAffinity×
01Machine embroideryHome & Garden19.78×
02Sewing machineHome & Garden15.26×
03RavelryInternet & Social Media11.18×
04SewingHome & Garden10.11×
05Group buyingShopping7.86×
06Christmas decorationHome & Garden5.75×
07EtsyFashion & Accessoires5.37×
08Children's literatureLiterature4.67×
09Flower bouquetHome & Garden4.38×
10Tour de FranceSports3.85×
11KnittingHome & Garden3.79×
12Ski resortTravel & Leisure3.79×
13Do it yourself (DIY)Home & Garden3.56×
14HugendubelShopping3.52×
15ZaraShopping3.40×
16Ernsting's familyShopping3.31×
17Children's clothingFashion & Accessoires3.11×
18IKEAHome & Garden2.12×
19Home improvementHome & Garden2.07×
20Harry PotterMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pattern (sewing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pattern (sewing) audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.29×
Design AffinityPREMIUM2.23×
DIY MentalityTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pattern (sewing) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.68×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pattern (sewing) have in Germany?

Pattern (sewing) has an estimated audience of 3,935,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pattern (sewing) fans?

73.7% of Pattern (sewing) fans are female, 26.3% are male, with an average age of 39.3 years.

03

Which brands do Pattern (sewing) fans like most?

Pattern (sewing) fans show strongest brand affinity for Sewing machine (15.26×), Sewing (10.11×), and Machine embroidery (19.78×) over the country average.

04

Where do Pattern (sewing) fans live in Germany?

Pattern (sewing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pattern (sewing) fans also like?

Beyond Pattern (sewing) itself, the audience over-indexes on Sewing (10.11×), Machine embroidery (19.78×), Do it yourself (DIY) (3.56×), and Etsy (5.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Pattern (sewing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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