Pattern (sewing) Audience in Germany
Pattern (sewing) has an estimated audience of 3,935,643 people in Germany. 73.7% are female, 26.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Gil Ofarim, Progressive rock, Home Office.
The average Pattern (sewing) fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Gil Ofarim, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the Pattern (sewing) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pattern (sewing) fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 39.3 |
| Estimated audience size | 3,935,643 |
Audience persona
The typical Pattern (sewing) fan in Germany is more female, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 947,945 | 1.1× |
| Bayern | 666,500 | 1.05× |
| Baden-Württemberg | 530,764 | 0.99× |
| Niedersachsen | 352,634 | 0.92× |
| Hessen | 287,504 | 0.96× |
| Rheinland-Pfalz | 228,565 | 1.16× |
| Sachsen | 201,729 | 1.05× |
| Berlin | 170,500 | 0.97× |
| Brandenburg | 120,113 | 0.98× |
| Schleswig-Holstein | 117,189 | 0.83× |
| Thüringen | 107,686 | 1.07× |
| Sachsen-Anhalt | 93,079 | 0.91× |
| Hamburg | 79,640 | 0.9× |
| Mecklenburg-Vorpommern | 69,227 | 0.92× |
| Saarland | 59,556 | 1.23× |
| Bremen | 35,194 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Artistic inspiration | 2.04× | Arts & Culture |
| Gil Ofarim | 2.1× | Music & Radio |
| Progressive rock | 2.12× | Music & Radio |
| Home Office | 1.57× | Business & Career |
| Saving | 1.78× | Business & Career |
| Natural rubber | 2.31× | Cars & Mobility |
| Figure painting (hobby) | 4.03× | Arts & Culture |
| Headhunters (film) | 3.72× | Movies & TV |
| Icon (magazine) | 1.93× | Arts & Culture |
| Ipekyol | 3.03× | Shopping |
| Solo climbing | 2.75× | Sports |
| Enzkreis | 5.89× | Travel & Leisure |
| Cachorro | 2.1× | Pets & Animals |
| Standing rib roast | 4.72× | Food & Beverages |
| Gloria | 2.8× | Music & Radio |
| Picnic | 2.14× | Kids & Family |
| Ireen Sheer | 1.55× | Music & Radio |
| Karaman | 4.53× | Sports |
| Huck (magazine) | 4.96× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.11 |
| Creativity | OPEN | 2.05 |
| Design Affinity | PREMIUM | 1.8 |
| Sustainability | BALANCE | 1.74 |
| Sports Activity | POWER | 1.55 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.6% |
| Japan | 8.5% |
| Brazil | 6.8% |
See Pattern (sewing) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pattern (sewing) have in Germany?
Pattern (sewing) has an estimated audience of 3,935,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pattern (sewing) fans?
73.7% of Pattern (sewing) fans are female, 26.3% are male, with an average age of 39.3 years.
Which brands do Pattern (sewing) fans like most?
Pattern (sewing) fans show strongest brand affinity for Rossmann (1.76×), Artistic inspiration (2.04×), and Gil Ofarim (2.1×) over the country average.
Where do Pattern (sewing) fans live in Germany?
Pattern (sewing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 947,945), Bayern (reach 666,500), and Baden-Württemberg (reach 530,764). These three regions account for the largest share of the active audience.
What other brands do Pattern (sewing) fans also like?
Beyond Pattern (sewing) itself, the audience over-indexes on Artistic inspiration (2.04×), Gil Ofarim (2.1×), Progressive rock (2.12×), and Home Office (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.