Rascasse Audience Intelligence

Pattern (sewing) Audience in United States

A data profile of the people who buy, follow and care about Pattern (sewing) in United States — modelled from more than twelve digital signal sources. Pattern (sewing) has an estimated audience of 8,577,350 people in United States.

#2597among Topic in United States#302in Home & Garden

The average Pattern (sewing) fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sewing, Sewing machine, Do it yourself (DIY), with strongest over-indexing on Sewing (9.31× the country average).

Demographically, the Pattern (sewing) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pattern (sewing) fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Sewing.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pattern (sewing) profile in United States.

Audience size
8.6M
in United States
Gender
76.4%♀
23.6% male
Age
40.5
average years
Country rank
#4148
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pattern (sewing) fans

76.4% are female, 23.6% are male, average age 40.5.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Pattern (sewing) audience in United States
MetricValue
Female76.4%
Male23.6%
Average age40.5
Estimated audience size8,577,350
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Pattern (sewing) audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4920%
50+26%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Pattern (sewing) audience comes from United States.

Worldwide audience distribution share by country for Pattern (sewing)
CountryShare
United States11.6%
Japan8.5%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pattern (sewing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pattern (sewing) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K2.52×
02Nebraska~60K1.37×
03Texas~1M1.36×
04California~1M1.26×
05Kansas~80K1.20×
06Arkansas~80K1.15×
07Kentucky~100K1.13×
08South Dakota~20K1.12×
09North Carolina~300K1.11×
10Missouri~200K1.11×
11Hawaii~40K1.10×
12Indiana~200K1.07×
13Arizona~200K1.06×
14Oklahoma~100K1.06×
15South Carolina~100K1.05×
16Georgia~300K1.04×
17Pennsylvania~300K1.03×
18Virginia~200K1.02×
19Illinois~300K1.01×
20Washington~200K1.01×
21Ohio~300K1.00×
22New Jersey~200K1.00×
23Oregon~100K1.00×
24Montana~20K1.00×
25Alaska~20K1.00×
26North Dakota~20K1.00×
27Idaho~40K0.98×
28Louisiana~100K0.97×
29New York~500K0.96×
30Maryland~100K0.96×
31Wisconsin~100K0.96×
32New Mexico~40K0.95×
33Michigan~200K0.94×
34Mississippi~70K0.93×
35Connecticut~80K0.92×
36Minnesota~100K0.90×
37Washington, District of Columbia~20K0.89×
38Alabama~100K0.88×
39Iowa~60K0.88×
40West Virginia~40K0.88×
41Rhode Island~20K0.87×
42Massachusetts~100K0.86×
43Colorado~100K0.86×
44Nevada~70K0.85×
45Florida~500K0.83×
46Tennessee~100K0.83×
47Maine~20K0.81×
48Delaware~20K0.79×
49Vermont~10K0.78×
50New Hampshire~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Pattern (sewing), United States
0.76×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pattern (sewing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pattern (sewing) audience
#·InterestCategoryAffinity×
01Sewing machineHome & Garden11.04×
02Machine embroideryHome & Garden10.12×
03SewingHome & Garden9.31×
04Max MaraFashion & Accessoires8.50×
05QuiltingHome & Garden6.07×
06Diaper bagKids & Family4.41×
07DiaryKids & Family3.98×
08Hair ExtensionsBeauty & Wellness3.24×
09Obsessed (2009 film)Movies & TV3.23×
10CrochetHome & Garden3.21×
11Designer clothingFashion & Accessoires3.17×
12Vintage clothingFashion & Accessoires3.13×
13KnittingHome & Garden2.85×
14Planet FitnessSports2.82×
15Do it yourself (DIY)Home & Garden2.59×
16IKEAHome & Garden2.55×
17EtsyFashion & Accessoires2.49×
18Hobby LobbyHome & Garden2.45×
19Fine artBusiness & Career2.29×
20CraftsHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pattern (sewing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pattern (sewing) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.11×
DIY MentalityTHRILL2.02×
CreativityOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pattern (sewing) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Convenience OrientationPREMIUM0.94×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pattern (sewing) have in United States?

Pattern (sewing) has an estimated audience of 8,577,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pattern (sewing) fans?

76.4% of Pattern (sewing) fans are female, 23.6% are male, with an average age of 40.5 years.

03

Which brands do Pattern (sewing) fans like most?

Pattern (sewing) fans show strongest brand affinity for Sewing (9.31×), Sewing machine (11.04×), and Do it yourself (DIY) (2.59×) over the country average.

04

Where do Pattern (sewing) fans live in United States?

Pattern (sewing) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pattern (sewing) fans also like?

Beyond Pattern (sewing) itself, the audience over-indexes on Sewing machine (11.04×), Do it yourself (DIY) (2.59×), Planet Fitness (2.82×), and Diaper bag (4.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pattern (sewing) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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