Pattern (sewing) Audience in United States

Pattern (sewing) logo

Pattern (sewing) has an estimated audience of 8,577,350 people in United States. 76.4% are female, 23.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Isometric exercise, Stamp collecting, Staycation.

The average Pattern (sewing) fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (5.57× the country average). Demographically, the Pattern (sewing) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pattern (sewing) fans

Demographic split for Pattern (sewing) audience in United States
MetricValue
Female76.4%
Male23.6%
Average age40.5
Estimated audience size8,577,350

Audience persona

The typical Pattern (sewing) fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Pattern (sewing) in United States
RegionReachAffinity
California1,250,2881.33×
Texas951,1761.29×
Florida607,3921.05×
New York536,3331.12×
Georgia292,0581.11×
Illinois288,2661.01×
Pennsylvania283,6290.98×
North Carolina276,6741.07×
Ohio250,1060.95×
New Jersey234,9081.08×
Virginia233,0171.12×
Michigan215,6360.96×
Washington200,3701.16×
Arizona197,3811.13×
Utah167,6012.18×
Tennessee164,2360.95×
Massachusetts163,5880.97×
Maryland159,9731.08×
Indiana155,7780.99×
Missouri137,6131×
Colorado122,9370.91×
Minnesota120,0960.98×
Wisconsin116,1370.9×
South Carolina116,0850.9×
Alabama107,7920.9×
Kentucky106,6670.99×
Oregon106,5291.08×
Louisiana99,6000.9×
Oklahoma98,8911.04×
Connecticut82,1510.95×
Nevada77,6510.94×
Kansas73,9971.09×
Arkansas72,3471.02×
Mississippi67,2220.95×
Iowa64,6290.91×
Nebraska48,3951.13×
Hawaii41,7951.13×
Idaho40,3960.94×
New Mexico39,0150.91×
West Virginia38,2110.96×
Washington, District of Columbia27,7381.08×
New Hampshire25,5130.75×
Rhode Island25,4190.93×
Maine24,2480.79×
Montana21,5210.9×
Alaska18,1050.99×
Delaware17,4680.74×
South Dakota17,1390.86×
North Dakota16,3450.93×
Vermont11,5290.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pattern (sewing) audience
BrandAffinityCategory
Product design5.57×Business & Career
UK garage14.12×Music & Radio
Isometric exercise14.54×Sports
Stamp collecting7.45×Home & Garden
Staycation4.48×Home & Garden
JDSU3.61×Business & Career
Natural rubber2.29×Cars & Mobility
Bank account2.66×Business & Career
Nebraska Cornhuskers football3.7×Sports
Home equity2×Home & Garden
Nuts (film)5.55×Movies & TV
Jaws5.15×Movies & TV
Janitor5.59×Home & Garden
Jesse Plemons2.94×Movies & TV
Home staging3.73×Home & Garden
Pro-Ject2.52×Music & Radio
La Provence12.41×News
Urban horticulture1.9×Home & Garden
Laneige2.81×Beauty & Wellness
Joshua Jackson2.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pattern (sewing) audience
TraitClusterScore
Design AffinityPREMIUM2.14
DIY MentalityTHRILL1.92
SustainabilityBALANCE1.88
CreativityOPEN1.85
Urban LifestyleOPEN1.41
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Pattern (sewing)
CountryShare
United States11.6%
Japan8.5%
Brazil6.8%

See Pattern (sewing) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pattern (sewing) have in United States?

Pattern (sewing) has an estimated audience of 8,577,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Pattern (sewing) fans?

76.4% of Pattern (sewing) fans are female, 23.6% are male, with an average age of 40.5 years.

Which brands do Pattern (sewing) fans like most?

Pattern (sewing) fans show strongest brand affinity for Product design (5.57×), UK garage (14.12×), and Isometric exercise (14.54×) over the country average.

Where do Pattern (sewing) fans live in United States?

Pattern (sewing) fans in United States are most concentrated in California (reach 1,250,288), Texas (reach 951,176), and Florida (reach 607,392). These three regions account for the largest share of the active audience.

What other brands do Pattern (sewing) fans also like?

Beyond Pattern (sewing) itself, the audience over-indexes on UK garage (14.12×), Isometric exercise (14.54×), Stamp collecting (7.45×), and Staycation (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.