Pattern (sewing) Audience in United States

Pattern (sewing) has an estimated audience of 8,577,350 people in United States. 76.4% are female, 23.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Sewing.

The average Pattern (sewing) fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Pattern (sewing) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pattern (sewing) fans

Demographic split for Pattern (sewing) audience in United States
MetricValue
Female76.4%
Male23.6%
Average age40.5
Estimated audience size8,577,350

Audience persona

The typical Pattern (sewing) fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Pattern (sewing) in United States
RegionReachAffinity
California1,250,2881.33×
Texas951,1761.29×
Florida607,3921.05×
New York536,3331.12×
Georgia292,0581.11×
Illinois288,2661.01×
Pennsylvania283,6290.98×
North Carolina276,6741.07×
Ohio250,1060.95×
New Jersey234,9081.08×
Virginia233,0171.12×
Michigan215,6360.96×
Washington200,3701.16×
Arizona197,3811.13×
Utah167,6012.18×
Tennessee164,2360.95×
Massachusetts163,5880.97×
Maryland159,9731.08×
Indiana155,7780.99×
Missouri137,6131×
Colorado122,9370.91×
Minnesota120,0960.98×
Wisconsin116,1370.9×
South Carolina116,0850.9×
Alabama107,7920.9×
Kentucky106,6670.99×
Oregon106,5291.08×
Louisiana99,6000.9×
Oklahoma98,8911.04×
Connecticut82,1510.95×
Nevada77,6510.94×
Kansas73,9971.09×
Arkansas72,3471.02×
Mississippi67,2220.95×
Iowa64,6290.91×
Nebraska48,3951.13×
Hawaii41,7951.13×
Idaho40,3960.94×
New Mexico39,0150.91×
West Virginia38,2110.96×
Washington, District of Columbia27,7381.08×
New Hampshire25,5130.75×
Rhode Island25,4190.93×
Maine24,2480.79×
Montana21,5210.9×
Alaska18,1050.99×
Delaware17,4680.74×
South Dakota17,1390.86×
North Dakota16,3450.93×
Vermont11,5290.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pattern (sewing) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Sewing7.39×Home & Garden
Planet Fitness4.42×Sports
Income tax13.19×Business & Career
Hobby Lobby3.67×Home & Garden
Sewing machine8.7×Home & Garden
Semi-detached30.95×Home & Garden
Do it yourself (DIY)2.92×Home & Garden
Hair Extensions5.02×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Designer clothing4.41×Fashion & Accessoires
Clarinet5.88×Music & Radio
Aldi2.32×Shopping
Etsy2.67×Fashion & Accessoires
Bass guitar2.86×Music & Radio
Largemouth bass5.44×Food & Beverages
Saxophone5.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pattern (sewing) audience
TraitClusterScore
Design AffinityPREMIUM2.14
DIY MentalityTHRILL1.92
SustainabilityBALANCE1.88
CreativityOPEN1.85
Urban LifestyleOPEN1.41
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Pattern (sewing)
CountryShare
United States11.6%
Japan8.5%
Brazil6.8%

See Pattern (sewing) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pattern (sewing) have in United States?

Pattern (sewing) has an estimated audience of 8,577,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Pattern (sewing) fans?

76.4% of Pattern (sewing) fans are female, 23.6% are male, with an average age of 40.5 years.

Which brands do Pattern (sewing) fans like most?

Pattern (sewing) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Pattern (sewing) fans live in United States?

Pattern (sewing) fans in United States are most concentrated in California (reach 1,250,288), Texas (reach 951,176), and Florida (reach 607,392). These three regions account for the largest share of the active audience.

What other brands do Pattern (sewing) fans also like?

Beyond Pattern (sewing) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Sewing (7.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.