A data profile of the people who buy, follow and care about Pattern (sewing) in Brazil — modelled from more than twelve digital signal sources. Pattern (sewing) has an estimated audience of 5,065,069 people in Brazil.
Pattern (sewing) has an estimated audience of 5,065,069 people in Brazil. 86.2% are female, 13.8% are male, average age 46.0. Top brand affinities: Machine embroidery, Knitting, Do it yourself (DIY), Quilting, Picture book.
Top brand affinities include Machine embroidery, Knitting, Do it yourself (DIY), with strongest over-indexing on Machine embroidery (85.11× the country average).
Demographically, the Pattern (sewing) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Pattern (sewing) fan in Brazil is more female, around 46.0 years old, with strong Creativity tendencies and a notable affinity for Machine embroidery.
The key figures that characterise the Pattern (sewing) profile in Brazil.
86.2% are female, 13.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 86.2% |
| Male | 13.8% |
| Average age | 46.0 |
| Estimated audience size | 5,065,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Pattern (sewing) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.6% |
| Japan | 8.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Pattern (sewing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machine embroidery | Home & Garden | 85.11× | ||
| 02 | Picture book | Literature | 16.60× | ||
| 03 | Quilting | Home & Garden | 11.06× | ||
| 04 | Heidi Klum | Fashion & Accessoires | 10.01× | ||
| 05 | Garden centre | Home & Garden | 8.06× | ||
| 06 | Blanket | Home & Garden | 6.25× | ||
| 07 | Knitting | Home & Garden | 6.13× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 4.53× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 3.80× | ||
| 10 | Embroidery | Home & Garden | 2.86× | ||
| 11 | Art jewelry | Fashion & Accessoires | 2.67× | ||
| 12 | mulheres | Movies & TV | 2.38× | ||
| 13 | Sewing | Home & Garden | 2.33× | ||
| 14 | Flower | Home & Garden | 2.17× | ||
| 15 | Furniture | Home & Garden | 1.72× | ||
| 16 | Medicine | Business & Career | 1.70× | ||
| 17 | Pop music | Music & Radio | 1.65× | ||
| 18 | Rock music | Music & Radio | 1.54× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Country music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 3.95× | |
| DIY Mentality | THRILL | 2.88× | |
| Family Orientation | CONSERVATISM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Risk Appetite | THRILL | 0.67× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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