Knitting Audience in Brazil
Knitting has an estimated audience of 11,060,538 people in Brazil. 84.3% are female, 15.7% are male, average age 44.8. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Yarn, Crochet, Knitting needle, Sewing, Crochet hook.
The average Knitting fan in Brazil is 44.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Yarn, Crochet, Knitting needle, with strongest over-indexing on Yarn (6.63× the country average). Demographically, the Knitting audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Knitting fans
| Metric | Value |
|---|---|
| Female | 84.3% |
| Male | 15.7% |
| Average age | 44.8 |
| Estimated audience size | 11,060,538 |
Audience persona
The typical Knitting fan in Brazil is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Yarn.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,990,189 | 1.39× |
| Rio de Janeiro | 1,336,044 | 1.29× |
| Minas Gerais | 1,304,625 | 1.14× |
| Rio Grande do Sul | 1,111,617 | 1.7× |
| Paraná | 860,866 | 1.27× |
| Santa Catarina | 694,090 | 1.37× |
| Bahia | 585,813 | 0.8× |
| Pernambuco | 532,966 | 1.05× |
| Ceará | 445,646 | 0.92× |
| Goiás | 346,870 | 0.82× |
| Federal District | 273,165 | 1.48× |
| Pará | 232,073 | 0.64× |
| Espírito Santo | 211,216 | 0.92× |
| Paraíba | 205,759 | 0.92× |
| Rio Grande do Norte | 191,958 | 1.04× |
| Maranhão | 176,099 | 0.64× |
| Amazonas | 159,972 | 0.83× |
| Mato Grosso do Sul | 153,766 | 0.95× |
| Alagoas | 149,924 | 0.93× |
| Mato Grosso | 125,166 | 0.6× |
| Sergipe | 103,068 | 0.89× |
| Piauí | 96,202 | 0.63× |
| Tocantins | 48,815 | 0.67× |
| Rondônia | 48,647 | 0.53× |
| Acre | 43,385 | 1.13× |
| Amapá | 43,295 | 1.1× |
| Roraima | 41,705 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yarn | 6.63× | Fashion & Accessoires |
| Crochet | 5.04× | Home & Garden |
| Knitting needle | 9.06× | Fashion & Accessoires |
| Sewing | 3.93× | Home & Garden |
| Crochet hook | 10.37× | Home & Garden |
| Pattern (sewing) | 6.13× | Home & Garden |
| Sewing machine | 5.08× | Home & Garden |
| Needlework | 8.19× | Home & Garden |
| Knitting pattern | 9.12× | Fashion & Accessoires |
| Woven fabric | 26.96× | Home & Garden |
| Quilt | 7.83× | Home & Garden |
| Weaving | 4.72× | Fashion & Accessoires |
| Embroidery | 3.9× | Home & Garden |
| Quilting | 6.4× | Home & Garden |
| Textile arts | 5.82× | Arts & Culture |
| Cross-stitch | 5.44× | Home & Garden |
| Wool | 3.46× | Fashion & Accessoires |
| Handicraft | 1.93× | Home & Garden |
| Tunisian crochet | 8.66× | Home & Garden |
| Ravelry | 9.17× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 4.62 |
| Quality Awareness | PREMIUM | 1.21 |
| Design Affinity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.13 |
| DIY Mentality | THRILL | 0.97 |
| Tradition | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
See Knitting audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Knitting have in Brazil?
Knitting has an estimated audience of 11,060,538 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Knitting fans?
84.3% of Knitting fans are female, 15.7% are male, with an average age of 44.8 years.
Which brands do Knitting fans like most?
Knitting fans show strongest brand affinity for Yarn (6.63×), Crochet (5.04×), and Knitting needle (9.06×) over the country average.
Where do Knitting fans live in Brazil?
Knitting fans in Brazil are most concentrated in São Paulo (reach 3,990,189), Rio de Janeiro (reach 1,336,044), and Minas Gerais (reach 1,304,625). These three regions account for the largest share of the active audience.
What other brands do Knitting fans also like?
Beyond Knitting itself, the audience over-indexes on Crochet (5.04×), Knitting needle (9.06×), Sewing (3.93×), and Crochet hook (10.37×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.