A data profile of the people who buy, follow and care about Knitting in Brazil — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 11,060,538 people in Brazil.
The average Knitting fan in Brazil is 44.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Yarn, Crochet, Knitting needle, with strongest over-indexing on Yarn (6.63× the country average).
Demographically, the Knitting audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Knitting fan in Brazil is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Yarn.
The key figures that characterise the Knitting profile in Brazil.
84.3% are female, 15.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 84.3% |
| Male | 15.7% |
| Average age | 44.8 |
| Estimated audience size | 11,060,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Knitting audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
Where the Knitting audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~1M | 1.56× | |
| 02 | São Paulo | ~4M | 1.36× | |
| 03 | Federal District | ~200K | 1.28× | |
| 04 | Santa Catarina | ~600K | 1.27× | |
| 05 | Rio de Janeiro | ~1.5M | 1.24× | |
| 06 | Paraná | ~800K | 1.22× | |
| 07 | Minas Gerais | ~1.5M | 1.12× | |
| 08 | Roraima | ~30K | 1.04× | |
| 09 | Pernambuco | ~500K | 1.03× | |
| 10 | Rio Grande do Norte | ~200K | 1.01× | |
| 11 | Amapá | ~40K | 1.01× | |
| 12 | Acre | ~40K | 1.01× | |
| 13 | Mato Grosso do Sul | ~200K | 0.99× | |
| 14 | Alagoas | ~200K | 0.98× | |
| 15 | Sergipe | ~100K | 0.98× | |
| 16 | Paraíba | ~200K | 0.97× | |
| 17 | Espírito Santo | ~200K | 0.96× | |
| 18 | Ceará | ~500K | 0.95× | |
| 19 | Amazonas | ~200K | 0.95× | |
| 20 | Tocantins | ~70K | 0.95× | |
| 21 | Rondônia | ~90K | 0.94× | |
| 22 | Piauí | ~100K | 0.92× | |
| 23 | Goiás | ~400K | 0.90× | |
| 24 | Bahia | ~600K | 0.88× | |
| 25 | Maranhão | ~200K | 0.88× | |
| 26 | Mato Grosso | ~200K | 0.88× | |
| 27 | Pará | ~300K | 0.86× |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woven fabric | Home & Garden | 26.96× | ||
| 02 | Crochet hook | Home & Garden | 10.37× | ||
| 03 | Ravelry | Internet & Social Media | 9.17× | ||
| 04 | Knitting pattern | Fashion & Accessoires | 9.12× | ||
| 05 | Knitting needle | Fashion & Accessoires | 9.06× | ||
| 06 | Tunisian crochet | Home & Garden | 8.66× | ||
| 07 | Needlework | Home & Garden | 8.19× | ||
| 08 | Quilt | Home & Garden | 7.83× | ||
| 09 | Yarn | Fashion & Accessoires | 6.63× | ||
| 10 | Quilting | Home & Garden | 6.40× | ||
| 11 | Pattern (sewing) | Home & Garden | 6.13× | ||
| 12 | Textile arts | Arts & Culture | 5.82× | ||
| 13 | Cross-stitch | Home & Garden | 5.44× | ||
| 14 | Sewing machine | Home & Garden | 5.08× | ||
| 15 | Crochet | Home & Garden | 5.04× | ||
| 16 | Weaving | Fashion & Accessoires | 4.72× | ||
| 17 | Sewing | Home & Garden | 3.93× | ||
| 18 | Embroidery | Home & Garden | 3.90× | ||
| 19 | Wool | Fashion & Accessoires | 3.46× | ||
| 20 | Handicraft | Home & Garden | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Spirituality | BALANCE | 1.19× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.65× |
Knitting has an estimated audience of 11,060,538 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
84.3% of Knitting fans are female, 15.7% are male, with an average age of 44.8 years.
Knitting fans show strongest brand affinity for Yarn (6.63×), Crochet (5.04×), and Knitting needle (9.06×) over the country average.
Knitting fans in Brazil are most concentrated in São Paulo (reach ~4M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Knitting itself, the audience over-indexes on Crochet (5.04×), Knitting needle (9.06×), Sewing (3.93×), and Crochet hook (10.37×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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