A data profile of the people who buy, follow and care about Knitting needle in Brazil — modelled from more than twelve digital signal sources. Knitting needle has an estimated audience of 3,902,015 people in Brazil.
Knitting needle has an estimated audience of 3,902,015 people in Brazil. 86.9% are female, 13.1% are male, average age 45.8. Top brand affinities: Quilting, Machine embroidery, Knitting, Picture book, Blanket.
Top brand affinities include Quilting, Machine embroidery, Knitting, with strongest over-indexing on Quilting (25.48× the country average).
Demographically, the Knitting needle audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Knitting needle fan in Brazil is more female, around 45.8 years old, with strong Creativity tendencies and a notable affinity for Quilting.
The key figures that characterise the Knitting needle profile in Brazil.
86.9% are female, 13.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 45.8 |
| Estimated audience size | 3,902,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Knitting needle audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 10.5% |
| United States | 10.3% |
| India | 8.1% |
The strongest cross-interests of the Knitting needle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machine embroidery | Home & Garden | 44.12× | ||
| 02 | Picture book | Literature | 26.83× | ||
| 03 | Quilting | Home & Garden | 25.48× | ||
| 04 | Garden centre | Home & Garden | 13.56× | ||
| 05 | Christmas market | Food & Beverages | 12.89× | ||
| 06 | Blanket | Home & Garden | 10.21× | ||
| 07 | Heidi Klum | Fashion & Accessoires | 9.61× | ||
| 08 | Knitting | Home & Garden | 9.06× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 5.49× | ||
| 10 | Hardware store | Home & Garden | 4.29× | ||
| 11 | Rede Record | Movies & TV | 4.19× | ||
| 12 | Art jewelry | Fashion & Accessoires | 3.52× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 3.01× | ||
| 14 | mulheres | Movies & TV | 2.85× | ||
| 15 | Lojas Renner | Fashion & Accessoires | 2.39× | ||
| 16 | Sewing | Home & Garden | 2.24× | ||
| 17 | Furniture | Home & Garden | 1.72× | ||
| 18 | Medicine | Business & Career | 1.71× | ||
| 19 | Personal care | Health | 1.57× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 5.32× | |
| DIY Mentality | THRILL | 2.90× | |
| Early Adopter Mentality | POWER | 2.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.34× | |
| Risk Appetite | THRILL | 0.70× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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