Rascasse Audience Intelligence

Knitting needle Audience in Germany

A data profile of the people who buy, follow and care about Knitting needle in Germany — modelled from more than twelve digital signal sources. Knitting needle has an estimated audience of 2,479,061 people in Germany.

#1588among Topic in Germany#146in Fashion & Accessoires

The average Knitting needle fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ravelry, Knitting, Quilting, with strongest over-indexing on Ravelry (35.43× the country average).

Demographically, the Knitting needle audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Knitting needle fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for Ravelry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knitting needle profile in Germany.

Audience size
2.5M
in Germany
Gender
73.4%♀
26.6% male
Age
39.5
average years
Country rank
#2662
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knitting needle fans

73.4% are female, 26.6% are male, average age 39.5.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Knitting needle audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age39.5
Estimated audience size2,479,061
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Knitting needle audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Knitting needle audience comes from Germany.

Worldwide audience distribution share by country for Knitting needle
CountryShare
Japan10.5%
United States10.3%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knitting needle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Knitting needle fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.20×
02Nordrhein-Westfalen~600K1.16×
03Niedersachsen~300K1.11×
04Baden-Württemberg~400K1.07×
05Hamburg~60K1.07×
06Rheinland-Pfalz~100K1.05×
07Bremen~20K1.05×
08Saarland~30K1.03×
09Schleswig-Holstein~90K1.00×
10Hessen~200K0.99×
11Bayern~400K0.98×
12Mecklenburg-Vorpommern~50K0.95×
13Thüringen~60K0.94×
14Sachsen~100K0.93×
15Brandenburg~70K0.91×
16Sachsen-Anhalt~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Knitting needle, Germany
0.91×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knitting needle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knitting needle audience
#·InterestCategoryAffinity×
01RavelryInternet & Social Media35.43×
02QuiltingHome & Garden23.71×
03HomescapesGames19.76×
04KnittingHome & Garden13.69×
05Sewing machineHome & Garden10.14×
06Zara KidsFashion & Accessoires9.36×
07Group buyingShopping8.69×
08BlanketHome & Garden8.15×
09SewingHome & Garden7.92×
10WeavingFashion & Accessoires7.08×
11Apartment hotelTravel & Leisure6.95×
12EmbroideryHome & Garden5.49×
13Non-fiction booksLiterature5.37×
14EtsyFashion & Accessoires4.89×
15Unique GiftsShopping4.75×
16CrochetHome & Garden4.67×
17KitchenwareHome & Garden4.07×
18Do it yourself (DIY)Home & Garden3.78×
19HugendubelShopping3.42×
20IKEAHome & Garden2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knitting needle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knitting needle audience · What stands out
TraitClusterDeviationScore
CreativityOPEN4.87×
DIY MentalityTHRILL2.46×
Early Adopter MentalityPOWER2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knitting needle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.71×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knitting needle have in Germany?

Knitting needle has an estimated audience of 2,479,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Knitting needle fans?

73.4% of Knitting needle fans are female, 26.6% are male, with an average age of 39.5 years.

03

Which brands do Knitting needle fans like most?

Knitting needle fans show strongest brand affinity for Ravelry (35.43×), Knitting (13.69×), and Quilting (23.71×) over the country average.

04

Where do Knitting needle fans live in Germany?

Knitting needle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Knitting needle fans also like?

Beyond Knitting needle itself, the audience over-indexes on Knitting (13.69×), Quilting (23.71×), Sewing machine (10.14×), and Sewing (7.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Knitting needle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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