Knitting needle Audience in Germany
Knitting needle has an estimated audience of 2,479,061 people in Germany. 73.4% are female, 26.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ravelry, Knitting, Do it yourself (DIY), Sewing, Sewing machine.
The average Knitting needle fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ravelry, Knitting, Do it yourself (DIY), with strongest over-indexing on Ravelry (55.86× the country average). Demographically, the Knitting needle audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Knitting needle fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 39.5 |
| Estimated audience size | 2,479,061 |
Audience persona
The typical Knitting needle fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for Ravelry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 672,015 | 1.24× |
| Bayern | 403,805 | 1.01× |
| Baden-Württemberg | 380,324 | 1.12× |
| Niedersachsen | 272,787 | 1.13× |
| Hessen | 188,393 | 1× |
| Rheinland-Pfalz | 143,244 | 1.15× |
| Berlin | 121,678 | 1.1× |
| Sachsen | 114,052 | 0.94× |
| Schleswig-Holstein | 91,411 | 1.03× |
| Hamburg | 62,262 | 1.11× |
| Brandenburg | 60,769 | 0.79× |
| Thüringen | 53,403 | 0.85× |
| Sachsen-Anhalt | 51,865 | 0.81× |
| Mecklenburg-Vorpommern | 41,312 | 0.87× |
| Saarland | 27,379 | 0.9× |
| Bremen | 20,151 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ravelry | 55.86× | Internet & Social Media |
| Knitting | 8.68× | Home & Garden |
| Do it yourself (DIY) | 3.89× | Home & Garden |
| Sewing | 6.15× | Home & Garden |
| Sewing machine | 7.64× | Home & Garden |
| Group buying | 12.92× | Shopping |
| Etsy | 4.51× | Fashion & Accessoires |
| Homescapes | 14.97× | Games |
| Spiegel Online | 2.24× | News |
| Forex Online Trading | 10.24× | Business & Career |
| Beadwork | 19.89× | Home & Garden |
| State school | 15.83× | Kids & Family |
| Cervical vertebrae | 21.03× | Health |
| Apartment hotel | 5.67× | Travel & Leisure |
| Zara Kids | 8.14× | Fashion & Accessoires |
| Makerist | 15.38× | Fashion & Accessoires |
| Non-fiction books | 4.42× | Literature |
| IKEA | 1.89× | Home & Garden |
| Beko | 11.96× | Technology & Electronics |
| 2.01× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.38 |
| DIY Mentality | THRILL | 2.36 |
| Sustainability | BALANCE | 1.91 |
| Design Affinity | PREMIUM | 1.82 |
| Quality Awareness | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.5% |
| United States | 10.3% |
| India | 8.1% |
See Knitting needle audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Knitting needle have in Germany?
Knitting needle has an estimated audience of 2,479,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knitting needle fans?
73.4% of Knitting needle fans are female, 26.6% are male, with an average age of 39.5 years.
Which brands do Knitting needle fans like most?
Knitting needle fans show strongest brand affinity for Ravelry (55.86×), Knitting (8.68×), and Do it yourself (DIY) (3.89×) over the country average.
Where do Knitting needle fans live in Germany?
Knitting needle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 672,015), Bayern (reach 403,805), and Baden-Württemberg (reach 380,324). These three regions account for the largest share of the active audience.
What other brands do Knitting needle fans also like?
Beyond Knitting needle itself, the audience over-indexes on Knitting (8.68×), Do it yourself (DIY) (3.89×), Sewing (6.15×), and Sewing machine (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.