Homescapes Audience in Germany
Homescapes has an estimated audience of 474,954 people in Germany. 60.0% are female, 40.0% are male, average age 35.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Knitting needle, Free Knitting Patterns, Knitting pattern, Quilt, Handmade.
The average Homescapes fan in Germany is 35.0 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Knitting needle, Free Knitting Patterns, Knitting pattern, with strongest over-indexing on Knitting needle (19.76× the country average). Demographically, the Homescapes audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Homescapes fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 35.0 |
| Estimated audience size | 474,954 |
Audience persona
The typical Homescapes fan in Germany is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for Knitting needle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 73,649 | 1.6× |
| Nordrhein-Westfalen | 70,267 | 0.68× |
| Bayern | 58,989 | 0.77× |
| Baden-Württemberg | 54,132 | 0.84× |
| Sachsen | 35,735 | 1.53× |
| Hessen | 28,885 | 0.8× |
| Schleswig-Holstein | 25,204 | 1.48× |
| Rheinland-Pfalz | 20,264 | 0.85× |
| Berlin | 17,475 | 0.82× |
| Mecklenburg-Vorpommern | 15,814 | 1.74× |
| Brandenburg | 14,767 | 1× |
| Thüringen | 13,522 | 1.12× |
| Sachsen-Anhalt | 10,214 | 0.83× |
| Hamburg | 6,319 | 0.59× |
| Saarland | 4,815 | 0.83× |
| Bremen | 2,140 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting needle | 19.76× | Fashion & Accessoires |
| Free Knitting Patterns | 59.63× | |
| Knitting pattern | 25.93× | Fashion & Accessoires |
| Quilt | 20.44× | Home & Garden |
| Handmade | 9.64× | Home & Garden |
| Ravelry | 21.97× | Internet & Social Media |
| Decoration | 7.54× | Home & Garden |
| Handmade Crafts | 8.57× | Kids & Family |
| Group buying | 10.77× | Shopping |
| Embroidery | 6.33× | Home & Garden |
| Obi (store) | 2.59× | Shopping |
| Linens | 9.98× | Home & Garden |
| Deco | 6.73× | Home & Garden |
| Red carpet | 15.94× | Movies & TV |
| Candle | 5.41× | Home & Garden |
| Flower bouquet | 4.47× | Home & Garden |
| Hornbach | 2.81× | Shopping |
| Print on demand | 10.69× | Home & Garden |
| DIY & Craft Ideas | 5.67× | Home & Garden |
| Quilting | 8.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.03 |
| Indulgence | JOY | 1 |
| Convenience Orientation | PREMIUM | 0.91 |
| LGBTQ+ Identity | OPEN | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| United Kingdom | 6.2% |
See Homescapes audiences in other countries
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Frequently asked questions
How many fans does Homescapes have in Germany?
Homescapes has an estimated audience of 474,954 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Homescapes fans?
60.0% of Homescapes fans are female, 40.0% are male, with an average age of 35.0 years.
Which brands do Homescapes fans like most?
Homescapes fans show strongest brand affinity for Knitting needle (19.76×), Free Knitting Patterns (59.63×), and Knitting pattern (25.93×) over the country average.
Where do Homescapes fans live in Germany?
Homescapes fans in Germany are most concentrated in Niedersachsen (reach 73,649), Nordrhein-Westfalen (reach 70,267), and Bayern (reach 58,989). These three regions account for the largest share of the active audience.
What other brands do Homescapes fans also like?
Beyond Homescapes itself, the audience over-indexes on Free Knitting Patterns (59.63×), Knitting pattern (25.93×), Quilt (20.44×), and Handmade (9.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homescapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.