Rascasse Audience Intelligence

Homescapes Audience in Germany

A data profile of the people who buy, follow and care about Homescapes in Germany — modelled from more than twelve digital signal sources. Homescapes has an estimated audience of 475,457 people in Germany.

#65among Video game in Germany#113among Video / Board Game in Germany#279in Games

The average Homescapes fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Knitting needle, Free Knitting Patterns, Knitting pattern, with strongest over-indexing on Knitting needle (19.76× the country average).

Demographically, the Homescapes audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Homescapes fan in Germany is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homescapes profile in Germany.

Audience size
475K
in Germany
Gender
60.0%♀
40.0% male
Age
35.0
average years
Country rank
#12250
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homescapes fans

60.0% are female, 40.0% are male, average age 35.0.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Homescapes audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age35.0
Estimated audience size475,457
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Homescapes audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Homescapes audience comes from Germany.

Worldwide audience distribution share by country for Homescapes
CountryShare
United States25.4%
Italy6.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homescapes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Homescapes fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.69×
02Niedersachsen~70K1.55×
03Sachsen~40K1.54×
04Schleswig-Holstein~20K1.32×
05Saarland~7K1.23×
06Thüringen~10K1.12×
07Sachsen-Anhalt~10K1.10×
08Brandenburg~10K0.99×
09Rheinland-Pfalz~20K0.90×
10Baden-Württemberg~50K0.82×
11Bayern~60K0.76×
12Hessen~30K0.74×
13Berlin~20K0.72×
14Bremen~3K0.70×
15Nordrhein-Westfalen~70K0.69×
16Hamburg~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Homescapes, Germany
0.59×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homescapes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homescapes audience
#·InterestCategoryAffinity×
01Free Knitting PatternsTopic59.63×
02Knitting patternFashion & Accessoires25.93×
03RavelryInternet & Social Media21.97×
04QuiltHome & Garden20.44×
05Knitting needleFashion & Accessoires19.76×
06Red carpetMovies & TV15.94×
07Group buyingShopping10.77×
08Print on demandHome & Garden10.69×
09LinensHome & Garden9.98×
10HandmadeHome & Garden9.64×
11VistaprintBusiness & Career8.91×
12Handmade CraftsKids & Family8.57×
13DecorationHome & Garden7.54×
14DecoHome & Garden6.73×
15EmbroideryHome & Garden6.33×
16DIY & Craft IdeasHome & Garden5.67×
17CandleHome & Garden5.41×
18Flower bouquetHome & Garden4.47×
19HornbachShopping2.81×
20Obi (store)Shopping2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homescapes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homescapes audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.67×
Design AffinityPREMIUM1.39×
Pet OwnershipJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homescapes audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.42×
PatriotismCONSERVATISM0.48×
Risk AppetiteTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homescapes have in Germany?

Homescapes has an estimated audience of 475,457 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Homescapes fans?

60.0% of Homescapes fans are female, 40.0% are male, with an average age of 35.0 years.

03

Which brands do Homescapes fans like most?

Homescapes fans show strongest brand affinity for Knitting needle (19.76×), Free Knitting Patterns (59.63×), and Knitting pattern (25.93×) over the country average.

04

Where do Homescapes fans live in Germany?

Homescapes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Niedersachsen (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Homescapes fans also like?

Beyond Homescapes itself, the audience over-indexes on Free Knitting Patterns (59.63×), Knitting pattern (25.93×), Quilt (20.44×), and Ravelry (21.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Homescapes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Homescapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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