Deco Audience in Germany
Deco has an estimated audience of 2,724,542 people in Germany. 77.0% are female, 23.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Cachorro, Information sensitivity, Bank account, Sixx.
The average Deco fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Cachorro, Information sensitivity, with strongest over-indexing on Gil Ofarim (1.89× the country average). Demographically, the Deco audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Soccer
Demographics of Deco fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 40.7 |
| Estimated audience size | 2,724,542 |
Audience persona
The typical Deco fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 709,131 | 1.19× |
| Bayern | 494,174 | 1.13× |
| Baden-Württemberg | 426,365 | 1.15× |
| Hessen | 294,472 | 1.42× |
| Niedersachsen | 273,881 | 1.04× |
| Berlin | 159,638 | 1.31× |
| Rheinland-Pfalz | 143,494 | 1.05× |
| Sachsen | 116,555 | 0.87× |
| Schleswig-Holstein | 86,699 | 0.89× |
| Hamburg | 67,617 | 1.1× |
| Brandenburg | 66,369 | 0.79× |
| Sachsen-Anhalt | 49,520 | 0.7× |
| Thüringen | 44,386 | 0.64× |
| Saarland | 36,755 | 1.1× |
| Mecklenburg-Vorpommern | 31,333 | 0.6× |
| Bremen | 24,148 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.89× | Music & Radio |
| Cachorro | 3.59× | Pets & Animals |
| Information sensitivity | 4.38× | Technology & Electronics |
| Bank account | 2.06× | Business & Career |
| Sixx | 2.03× | Movies & TV |
| Ireen Sheer | 1.8× | Music & Radio |
| Liberace | 3.45× | Music & Radio |
| Ipekyol | 2.3× | Shopping |
| Buddy – The Buddy Holly Story | 2.71× | Music & Radio |
| Picnic | 2.04× | Kids & Family |
| Celtic punk | 4.69× | Music & Radio |
| Homesteading | 3.33× | Home & Garden |
| Whataburger | 2.87× | Food & Beverages |
| Karaman | 4.14× | Sports |
| Motion Picture Association of America | 3.92× | Movies & TV |
| Henley shirt | 2.5× | Fashion & Accessoires |
| Building insulation | 2.02× | Home & Garden |
| Bugatti Chiron | 2.54× | Cars & Mobility |
| Centurion (film) | 2.42× | Movies & TV |
| vienna.info | 3.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.65 |
| DIY Mentality | THRILL | 2.33 |
| Sustainability | BALANCE | 1.87 |
| Creativity | OPEN | 1.69 |
| Luxury Orientation | PREMIUM | 1.65 |
| Quality Awareness | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.8% |
| Spain | 10.3% |
| United States | 6.9% |
See Deco audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Deco have in Germany?
Deco has an estimated audience of 2,724,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deco fans?
77.0% of Deco fans are female, 23.0% are male, with an average age of 40.7 years.
Which brands do Deco fans like most?
Deco fans show strongest brand affinity for Gil Ofarim (1.89×), Cachorro (3.59×), and Information sensitivity (4.38×) over the country average.
Where do Deco fans live in Germany?
Deco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 709,131), Bayern (reach 494,174), and Baden-Württemberg (reach 426,365). These three regions account for the largest share of the active audience.
What other brands do Deco fans also like?
Beyond Deco itself, the audience over-indexes on Cachorro (3.59×), Information sensitivity (4.38×), Bank account (2.06×), and Sixx (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.