A data profile of the people who buy, follow and care about Deco in Spain — modelled from more than twelve digital signal sources. Deco has an estimated audience of 7,894,794 people in Spain.
Deco has an estimated audience of 7,894,794 people in Spain. 71.3% are female, 28.7% are male, average age 43.0. Top brand affinities: Home improvement, Boho-chic, Renovation, Flower bouquet, Coches.net.
Top brand affinities include Home improvement, Boho-chic, Renovation, with strongest over-indexing on Home improvement (2.04× the country average).
Demographically, the Deco audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Deco fan in Spain is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Home improvement.
The key figures that characterise the Deco profile in Spain.
71.3% are female, 28.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 43.0 |
| Estimated audience size | 7,894,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Deco audience comes from Spain.
| Country | Share |
|---|---|
| France | 10.7% |
| Spain | 10.2% |
| United States | 6.8% |
The strongest cross-interests of the Deco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scandinavian design | Home & Garden | 5.80× | ||
| 02 | Boho-chic | Fashion & Accessoires | 3.95× | ||
| 03 | Flower bouquet | Home & Garden | 3.87× | ||
| 04 | Bohemian style | Fashion & Accessoires | 3.36× | ||
| 05 | Tableware | Food & Beverages | 3.18× | ||
| 06 | Knitting | Home & Garden | 2.59× | ||
| 07 | Renovation | Home & Garden | 2.44× | ||
| 08 | Leroy Merlin | Shopping | 2.31× | ||
| 09 | Made in Italy | Business & Career | 2.31× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.28× | ||
| 11 | Modern architecture | Arts & Culture | 2.24× | ||
| 12 | Zara Home | Home & Garden | 2.15× | ||
| 13 | Oysho | Fashion & Accessoires | 2.13× | ||
| 14 | Home improvement | Home & Garden | 2.04× | ||
| 15 | Coches.net | Cars & Mobility | 1.93× | ||
| 16 | Flower | Home & Garden | 1.84× | ||
| 17 | Apartment | Business & Career | 1.82× | ||
| 18 | IKEA | Home & Garden | 1.73× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.68× | ||
| 20 | Personal care | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.32× | |
| DIY Mentality | THRILL | 1.84× | |
| Creativity | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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