Deco Audience in Spain
Deco has an estimated audience of 7,894,794 people in Spain. 71.3% are female, 28.7% are male, average age 43.0. Top brand affinities: Zara Home, Renovation, Oysho, Modern architecture, Home improvement.
Top brand affinities include Zara Home, Renovation, Oysho, with strongest over-indexing on Zara Home (3.58× the country average). Demographically, the Deco audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Home & Garden · Type: Topic · Subtype: Soccer
Demographics of Deco fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 43.0 |
| Estimated audience size | 7,894,794 |
Audience persona
The typical Deco fan in Spain is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Zara Home.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zara Home | 3.58× | Home & Garden |
| Renovation | 2.46× | Home & Garden |
| Oysho | 2.64× | Fashion & Accessoires |
| Modern architecture | 2.69× | Arts & Culture |
| Home improvement | 1.7× | Home & Garden |
| Local food | 2.34× | Food & Beverages |
| IKEA | 1.72× | Home & Garden |
| Hair conditioner | 3.45× | Beauty & Wellness |
| Leroy Merlin | 2.47× | Shopping |
| Lunch | 2.71× | Food & Beverages |
| Coches.net | 1.76× | Cars & Mobility |
| Apartment | 1.93× | Business & Career |
| Boho-chic | 3.01× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| Wedding dress | 2.6× | Fashion & Accessoires |
| Flower | 1.67× | Home & Garden |
| Scandinavian design | 5.05× | Home & Garden |
| Property finder | 2.76× | Home & Garden |
| Bikini | 2.1× | Fashion & Accessoires |
| Black Friday (shopping) | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.18 |
| DIY Mentality | THRILL | 1.69 |
| Creativity | OPEN | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.3 |
| Luxury Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.8% |
| Spain | 10.3% |
| United States | 6.9% |
See Deco audiences in other countries
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- FC Barcelona (33,219,019)
- La Liga (15,342,478)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.