A data profile of the people who buy, follow and care about Apartment in Spain — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 7,583,929 people in Spain.
The average Apartment fan in Spain is 48.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Renovation, IKEA, Home repair, with strongest over-indexing on Renovation (3.27× the country average).
Demographically, the Apartment audience skews more female with an average age of 48.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Apartment fan in Spain is more female, around 48.1 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Apartment profile in Spain.
62.9% are female, 37.1% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 48.1 |
| Estimated audience size | 7,583,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 39% |
of the worldwide Apartment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.36× | |
| 02 | Canary Islands | ~500K | 1.35× | |
| 03 | Comunidad Valenciana | ~900K | 1.11× | |
| 04 | Balearic Islands | ~200K | 1.08× | |
| 05 | Galicia | ~400K | 1.04× | |
| 06 | Community of Madrid | ~1.5M | 1.03× | |
| 07 | Castile and León | ~300K | 1.02× | |
| 08 | Region of Murcia | ~300K | 1.01× | |
| 09 | Andalusia | ~1.5M | 0.99× | |
| 10 | Basque Autonomous Country | ~300K | 0.96× | |
| 11 | Aragon | ~200K | 0.95× | |
| 12 | Cantabria | ~90K | 0.92× | |
| 13 | Castilla-La Mancha | ~300K | 0.91× | |
| 14 | Principality of Asturias | ~200K | 0.90× | |
| 15 | La Rioja | ~40K | 0.88× | |
| 16 | Navarre | ~80K | 0.84× | |
| 17 | Extremadura | ~100K | 0.79× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Starter home | Home & Garden | 4.24× | ||
| 02 | Property finder | Home & Garden | 4.09× | ||
| 03 | Dining room | Home & Garden | 4.01× | ||
| 04 | Funding | Business & Career | 3.55× | ||
| 05 | Home repair | Home & Garden | 3.51× | ||
| 06 | Home construction | Home & Garden | 3.47× | ||
| 07 | Renovation | Home & Garden | 3.27× | ||
| 08 | Bedroom | Home & Garden | 3.27× | ||
| 09 | Home Design | Home & Garden | 3.21× | ||
| 10 | Real property | Home & Garden | 2.95× | ||
| 11 | Modern architecture | Arts & Culture | 2.89× | ||
| 12 | Household | Home & Garden | 2.82× | ||
| 13 | Zara Home | Home & Garden | 2.70× | ||
| 14 | Bathroom | Home & Garden | 2.69× | ||
| 15 | SKLUM | Home & Garden | 2.66× | ||
| 16 | Bed | Home & Garden | 2.42× | ||
| 17 | IKEA | Home & Garden | 2.28× | ||
| 18 | Garden | Home & Garden | 2.08× | ||
| 19 | Home improvement | Home & Garden | 2.00× | ||
| 20 | Real estate | Business & Career | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.56× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Design Affinity | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Community Orientation | OPEN | 0.68× | |
| Need for Security | CONSERVATISM | 0.82× |
Apartment has an estimated audience of 7,583,929 people in Spain, concentrated in Catalonia and Andalusia.
62.9% of Apartment fans are female, 37.1% are male, with an average age of 48.1 years.
Apartment fans show strongest brand affinity for Renovation (3.27×), IKEA (2.28×), and Home repair (3.51×) over the country average.
Apartment fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on IKEA (2.28×), Home repair (3.51×), Home construction (3.47×), and Property finder (4.09×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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