Apartment Audience in Spain
Apartment has an estimated audience of 7,583,929 people in Spain. 62.9% are female, 37.1% are male, average age 48.1. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Renovation, IKEA, Home repair, Home construction, Property finder.
The average Apartment fan in Spain is 48.1 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Renovation, IKEA, Home repair, with strongest over-indexing on Renovation (3.27× the country average). Demographically, the Apartment audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Apartment fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 48.1 |
| Estimated audience size | 7,583,929 |
Audience persona
The typical Apartment fan in Spain is more female, around 48.1 years old, with strong Family Orientation tendencies and a notable affinity for Renovation.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,861,985 | 1.36× |
| Andalusia | 1,467,685 | 0.99× |
| Community of Madrid | 1,312,175 | 1.03× |
| Comunidad Valenciana | 946,264 | 1.11× |
| Canary Islands | 512,627 | 1.35× |
| Galicia | 369,294 | 1.04× |
| Castile and León | 336,348 | 1.02× |
| Castilla-La Mancha | 279,220 | 0.91× |
| Basque Autonomous Country | 271,420 | 0.96× |
| Region of Murcia | 263,958 | 1.01× |
| Balearic Islands | 230,567 | 1.08× |
| Aragon | 188,321 | 0.94× |
| Principality of Asturias | 158,839 | 0.89× |
| Extremadura | 124,577 | 0.76× |
| Cantabria | 86,588 | 0.91× |
| Navarre | 77,307 | 0.81× |
| La Rioja | 41,168 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 3.27× | Home & Garden |
| IKEA | 2.28× | Home & Garden |
| Home repair | 3.51× | Home & Garden |
| Home construction | 3.47× | Home & Garden |
| Property finder | 4.09× | Home & Garden |
| Modern architecture | 2.89× | Arts & Culture |
| Real estate | 1.98× | Business & Career |
| Home improvement | 2× | Home & Garden |
| Household | 2.82× | Home & Garden |
| Starter home | 4.24× | Home & Garden |
| SKLUM | 2.66× | Home & Garden |
| Bedroom | 3.27× | Home & Garden |
| Real property | 2.95× | Home & Garden |
| Home Design | 3.21× | Home & Garden |
| Garden | 2.08× | Home & Garden |
| Bathroom | 2.69× | Home & Garden |
| Bed | 2.42× | Home & Garden |
| Zara Home | 2.7× | Home & Garden |
| Dining room | 4.01× | Home & Garden |
| Funding | 3.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
| Quality Awareness | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.15 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
See Apartment audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Apartment have in Spain?
Apartment has an estimated audience of 7,583,929 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Apartment fans?
62.9% of Apartment fans are female, 37.1% are male, with an average age of 48.1 years.
Which brands do Apartment fans like most?
Apartment fans show strongest brand affinity for Renovation (3.27×), IKEA (2.28×), and Home repair (3.51×) over the country average.
Where do Apartment fans live in Spain?
Apartment fans in Spain are most concentrated in Catalonia (reach 1,861,985), Andalusia (reach 1,467,685), and Community of Madrid (reach 1,312,175). These three regions account for the largest share of the active audience.
What other brands do Apartment fans also like?
Beyond Apartment itself, the audience over-indexes on IKEA (2.28×), Home repair (3.51×), Home construction (3.47×), and Property finder (4.09×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.