A data profile of the people who buy, follow and care about Dining room in Spain — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 2,323,893 people in Spain.
Dining room has an estimated audience of 2,323,893 people in Spain. 71.4% are female, 28.6% are male, average age 46.1. Top brand affinities: Blanket, Modern architecture, Apartment, Zara Home, Refrigerator.
Top brand affinities include Blanket, Modern architecture, Apartment, with strongest over-indexing on Blanket (19.93× the country average).
Demographically, the Dining room audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Dining room fan in Spain is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Blanket.
The key figures that characterise the Dining room profile in Spain.
71.4% are female, 28.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 46.1 |
| Estimated audience size | 2,323,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Dining room audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
The strongest cross-interests of the Dining room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 19.93× | ||
| 02 | Floral design | Home & Garden | 7.84× | ||
| 03 | Scandinavian design | Home & Garden | 7.80× | ||
| 04 | Modern architecture | Arts & Culture | 6.19× | ||
| 05 | Mattress | Home & Garden | 5.36× | ||
| 06 | Household goods | Home & Garden | 4.96× | ||
| 07 | Refrigerator | Home & Garden | 4.85× | ||
| 08 | Property finder | Home & Garden | 4.84× | ||
| 09 | Tableware | Food & Beverages | 4.74× | ||
| 10 | Zara Home | Home & Garden | 4.66× | ||
| 11 | Flower bouquet | Home & Garden | 4.57× | ||
| 12 | Apartment | Business & Career | 4.01× | ||
| 13 | Real property | Home & Garden | 3.58× | ||
| 14 | Luxury real estate | Business & Career | 3.37× | ||
| 15 | Home Appliances | Home & Garden | 2.93× | ||
| 16 | Sabadell | Business & Career | 2.41× | ||
| 17 | Home improvement | Home & Garden | 2.37× | ||
| 18 | Aldi | Shopping | 1.97× | ||
| 19 | Personal finance | Business & Career | 1.66× | ||
| 20 | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.59× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Luxury Orientation | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Spirituality | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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