A data profile of the people who buy, follow and care about Dining room in Italy — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 3,919,800 people in Italy.
Dining room has an estimated audience of 3,919,800 people in Italy. 62.2% are female, 37.8% are male, average age 42.4. Top brand affinities: Owner-occupier, Modern architecture, Flower bouquet, Floral design, First-time buyer.
Top brand affinities include Owner-occupier, Modern architecture, Flower bouquet, with strongest over-indexing on Owner-occupier (40.74× the country average).
Demographically, the Dining room audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Dining room fan in Italy is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Owner-occupier.
The key figures that characterise the Dining room profile in Italy.
62.2% are female, 37.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.4 |
| Estimated audience size | 3,919,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Dining room audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
The strongest cross-interests of the Dining room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Owner-occupier | Home & Garden | 40.74× | ||
| 02 | Bathroom cabinet | Home & Garden | 23.59× | ||
| 03 | Rituals Cosmetics | Beauty & Wellness | 20.00× | ||
| 04 | Eintracht Frankfurt | Sports | 14.18× | ||
| 05 | The Elder Scrolls | Games | 11.72× | ||
| 06 | Floral design | Home & Garden | 9.39× | ||
| 07 | Modern architecture | Arts & Culture | 8.59× | ||
| 08 | First-time buyer | Shopping | 8.01× | ||
| 09 | Flower bouquet | Home & Garden | 7.61× | ||
| 10 | Modern furniture | Home & Garden | 6.76× | ||
| 11 | Bed sheet | Home & Garden | 6.38× | ||
| 12 | Alessi (Italian company) | Home & Garden | 5.47× | ||
| 13 | Danish design | Home & Garden | 5.28× | ||
| 14 | Property finder | Home & Garden | 5.03× | ||
| 15 | Luxury real estate | Business & Career | 4.91× | ||
| 16 | Master of Business Administration | Business & Career | 4.74× | ||
| 17 | Bedroom furniture | Home & Garden | 4.07× | ||
| 18 | Renovation | Home & Garden | 3.35× | ||
| 19 | Volunteering | Politics & Society | 2.39× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.17× | |
| DIY Mentality | THRILL | 2.12× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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