Dining room Audience in United States

Dining room logo

Dining room has an estimated audience of 14,616,207 people in United States. 66.7% are female, 33.3% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, Jeep Wagoneer, Urban horticulture.

The average Dining room fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, with strongest over-indexing on Jesse Plemons (2.49× the country average). Demographically, the Dining room audience skews more female with an average age of 38.7, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Dining room fans

Demographic split for Dining room audience in United States
MetricValue
Female66.7%
Male33.3%
Average age38.7
Estimated audience size14,616,207

Audience persona

The typical Dining room fan in United States is more female, around 38.7 years old, with strong DIY Mentality tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Dining room in United States
RegionReachAffinity
Texas1,690,0971.35×
California1,668,0671.04×
Florida1,523,7011.54×
New York1,135,4281.39×
Georgia597,3201.33×
Pennsylvania577,4671.17×
New Jersey537,5951.45×
Illinois521,4761.07×
North Carolina474,3771.08×
Ohio469,0571.04×
Virginia390,4811.1×
Michigan387,5221.01×
Massachusetts350,7671.22×
Tennessee341,3771.16×
Maryland316,6671.26×
Arizona273,8200.92×
Indiana270,9691.01×
Washington266,9630.91×
South Carolina265,2531.21×
Colorado263,5651.14×
Missouri230,1760.98×
Alabama223,4211.09×
Louisiana204,7641.09×
Connecticut203,5101.39×
Minnesota191,4680.91×
Wisconsin181,5240.83×
Kentucky177,3930.97×
Oklahoma152,7600.94×
Oregon145,2000.87×
Nevada138,3480.98×
Mississippi118,1530.98×
Arkansas117,4190.98×
Kansas110,5570.96×
Utah101,5000.78×
Iowa97,1290.81×
West Virginia67,7831×
Nebraska64,8270.88×
New Hampshire58,0301.01×
New Mexico57,8540.79×
Rhode Island53,1411.14×
Idaho52,8230.72×
Delaware45,7051.13×
Maine44,4330.85×
Hawaii43,4600.69×
Washington, District of Columbia41,5060.94×
Montana27,3260.67×
South Dakota20,7260.61×
Vermont19,6650.77×
Alaska18,4780.59×
North Dakota18,2450.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dining room audience
BrandAffinityCategory
Jesse Plemons2.49×Movies & TV
Nebraska Cornhuskers football2.59×Sports
Kendra Scott2.09×Fashion & Accessoires
Jeep Wagoneer3.31×Cars & Mobility
Urban horticulture1.84×Home & Garden
Soldering iron1.63×Home & Garden
JDSU1.51×Business & Career
Charlamagne Tha God4.61×Movies & TV
Cam Ward1.81×Sports
Jaws2.52×Movies & TV
Queens College, City University of New York2.99×Business & Career
Certified diabetes educator5.2×Business & Career
Halsey, Oregon2.94×Travel & Leisure
Plainfield, New Jersey3.9×Travel & Leisure
Hebe2.25×Home & Garden
Vicky Kaushal4.8×Movies & TV
Geotechnical investigation9.63×Business & Career
Nipsey Hussle1.91×Music & Radio
Glossier1.67×Beauty & Wellness
Hayward, California3.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dining room audience
TraitClusterScore
DIY MentalityTHRILL1.51
Price SensitivityPREMIUM1.44
Design AffinityPREMIUM1.43
IndulgenceJOY1.37
Quality AwarenessPREMIUM1.37
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Dining room
CountryShare
United States12.5%
Japan8.8%
Brazil4.7%

See Dining room audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dining room have in United States?

Dining room has an estimated audience of 14,616,207 people in United States, concentrated in Texas and California.

What is the gender split and age of Dining room fans?

66.7% of Dining room fans are female, 33.3% are male, with an average age of 38.7 years.

Which brands do Dining room fans like most?

Dining room fans show strongest brand affinity for Jesse Plemons (2.49×), Nebraska Cornhuskers football (2.59×), and Kendra Scott (2.09×) over the country average.

Where do Dining room fans live in United States?

Dining room fans in United States are most concentrated in Texas (reach 1,690,097), California (reach 1,668,067), and Florida (reach 1,523,701). These three regions account for the largest share of the active audience.

What other brands do Dining room fans also like?

Beyond Dining room itself, the audience over-indexes on Nebraska Cornhuskers football (2.59×), Kendra Scott (2.09×), Jeep Wagoneer (3.31×), and Urban horticulture (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.