Rascasse Audience Intelligence

Apartment Audience in United States

A data profile of the people who buy, follow and care about Apartment in United States — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 58,277,398 people in United States.

#232among Topic in United States#51in Business & Career

The average Apartment fan in United States is 44.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Property finder, Home Design, Mortgage calculator, with strongest over-indexing on Property finder (3.41× the country average).

Demographically, the Apartment audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apartment fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apartment profile in United States.

Audience size
58.3M
in United States
Gender
58.8%♀
41.2% male
Age
44.1
average years
Country rank
#312
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apartment fans

58.8% are female, 41.2% are male, average age 44.1.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Apartment audience in United States
MetricValue
Female58.8%
Male41.2%
Average age44.1
Estimated audience size58,277,398
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Apartment audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Apartment audience comes from United States.

Worldwide audience distribution share by country for Apartment
CountryShare
United States18.4%
Brazil4.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apartment audience in United States is strongest.

Fig. 05

Top regions by affinity

Apartment fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K2.14×
02Texas~11M2.12×
03Washington~2M1.74×
04Colorado~1.5M1.52×
05Arizona~1.5M1.46×
06Minnesota~1M1.36×
07Georgia~2.5M1.35×
08Virginia~2M1.35×
09Maryland~1.5M1.28×
10Oregon~800K1.24×
11Nevada~700K1.21×
12Kansas~600K1.21×
13Utah~600K1.19×
14Florida~4.5M1.18×
15California~7.5M1.17×
16Indiana~1M1.17×
17North Carolina~2M1.16×
18Missouri~1M1.07×
19Wisconsin~900K1.07×
20Nebraska~300K1.07×
21Michigan~1.5M1.05×
22Ohio~2M1.03×
23Oklahoma~700K1.01×
24Tennessee~1M0.99×
25Massachusetts~1M0.97×
26South Carolina~800K0.97×
27New Mexico~300K0.95×
28Illinois~2M0.94×
29Delaware~100K0.88×
30Arkansas~400K0.87×
31North Dakota~100K0.87×
32New Jersey~1.5M0.86×
33Alabama~700K0.86×
34Idaho~200K0.84×
35Louisiana~600K0.82×
36Pennsylvania~1.5M0.80×
37Mississippi~400K0.79×
38Kentucky~600K0.78×
39Iowa~400K0.78×
40Connecticut~400K0.72×
41New York~2.5M0.70×
42South Dakota~90K0.68×
43New Hampshire~100K0.63×
44Wyoming~50K0.63×
45Rhode Island~100K0.62×
46Hawaii~100K0.59×
47Montana~80K0.52×
48West Virginia~100K0.49×
49Maine~100K0.49×
50Alaska~60K0.49×
Fig. 06

Affinity by region

Affinity by region — Apartment, United States
0.49×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apartment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apartment audience
#·InterestCategoryAffinity×
01Property finderHome & Garden3.41×
02Mortgage calculatorHome & Garden3.36×
03First-time home buyer grantHome & Garden3.33×
04Home DesignHome & Garden3.25×
05Home Interior DesignHome & Garden3.25×
06Kitchen utensilHome & Garden2.99×
07Starter homeHome & Garden2.81×
08Modern architectureArts & Culture2.74×
09H.O.M.E.Home & Garden2.52×
10Landscape designBusiness & Career2.46×
11Real propertyHome & Garden2.16×
12Home constructionHome & Garden2.12×
13BathroomHome & Garden2.10×
14IKEAHome & Garden2.05×
15HouseholdHome & Garden1.97×
16Home repairHome & Garden1.96×
17BedHome & Garden1.83×
18Macy'sShopping1.60×
19GardenHome & Garden1.56×
20Women's clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apartment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apartment audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.83×
DIY MentalityTHRILL1.68×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apartment audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.92×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apartment have in United States?

Apartment has an estimated audience of 58,277,398 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Apartment fans?

58.8% of Apartment fans are female, 41.2% are male, with an average age of 44.1 years.

03

Which brands do Apartment fans like most?

Apartment fans show strongest brand affinity for Property finder (3.41×), Home Design (3.25×), and Mortgage calculator (3.36×) over the country average.

04

Where do Apartment fans live in United States?

Apartment fans in United States are most concentrated in Texas (reach ~11M), California (reach ~7.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Apartment fans also like?

Beyond Apartment itself, the audience over-indexes on Home Design (3.25×), Mortgage calculator (3.36×), Home Interior Design (3.25×), and IKEA (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Apartment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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