Apartment Audience in United States

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Apartment has an estimated audience of 58,277,398 people in United States. 58.8% are female, 41.2% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Property finder, Home Design, Mortgage calculator, Home Interior Design, IKEA.

The average Apartment fan in United States is 44.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Property finder, Home Design, Mortgage calculator, with strongest over-indexing on Property finder (3.41× the country average). Demographically, the Apartment audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Apartment fans

Demographic split for Apartment audience in United States
MetricValue
Female58.8%
Male41.2%
Average age44.1
Estimated audience size58,277,398

Audience persona

The typical Apartment fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Property finder.

Top regions in United States

Top regions ranked by reach for Apartment in United States
RegionReachAffinity
Texas11,169,5902.23×
California7,713,7611.2×
Florida4,770,0491.21×
Georgia2,546,9671.42×
New York2,279,3110.7×
North Carolina2,135,4901.22×
Washington2,046,1321.75×
Virginia1,989,1431.4×
Illinois1,916,4890.99×
Arizona1,845,2401.55×
Ohio1,818,8171.01×
Michigan1,611,0091.06×
Pennsylvania1,578,6940.8×
Colorado1,482,1751.61×
Maryland1,305,3091.3×
Indiana1,275,6391.2×
New Jersey1,250,4590.84×
Massachusetts1,184,8601.03×
Tennessee1,178,3311.01×
Minnesota1,110,9481.33×
Missouri1,042,6561.11×
Wisconsin926,9401.06×
Oregon849,9521.27×
South Carolina826,0260.94×
Alabama715,8150.88×
Nevada707,4251.26×
Oklahoma654,5521.01×
Louisiana614,1630.82×
Utah602,0361.15×
Kentucky555,8650.76×
Kansas539,6521.18×
Connecticut414,7490.71×
Washington, District of Columbia406,9092.32×
Arkansas403,0250.84×
Iowa357,0450.74×
Mississippi346,0410.72×
Nebraska302,6421.04×
New Mexico272,7690.93×
Idaho224,8330.77×
Hawaii137,1240.55×
New Hampshire133,1170.58×
Delaware126,5270.79×
West Virginia117,7660.43×
Rhode Island114,6390.62×
Maine95,9170.46×
North Dakota94,7420.79×
South Dakota83,3210.62×
Montana75,0950.46×
Alaska51,3020.41×
Vermont45,9670.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apartment audience
BrandAffinityCategory
Property finder3.41×Home & Garden
Home Design3.25×Home & Garden
Mortgage calculator3.36×Home & Garden
Home Interior Design3.25×Home & Garden
IKEA2.05×Home & Garden
Lowe's1.65×Shopping
Kitchen utensil2.99×Home & Garden
Bathroom2.1×Home & Garden
Household1.97×Home & Garden
Garden1.56×Home & Garden
Women's clothing1.52×Fashion & Accessoires
Starter home2.81×Home & Garden
First-time home buyer grant3.33×Home & Garden
Home repair1.96×Home & Garden
Home construction2.12×Home & Garden
Modern architecture2.74×Arts & Culture
Macy's1.6×Shopping
Landscape design2.46×Business & Career
Bed1.83×Home & Garden
Real property2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apartment audience
TraitClusterScore
Family OrientationCONSERVATISM1.29
Design AffinityPREMIUM1.25
IndulgenceJOY1.19
ExtroversionTHRILL1.17
Price SensitivityPREMIUM1.14
Quality AwarenessPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Apartment
CountryShare
United States18.4%
Brazil4.5%
United Kingdom4.5%

See Apartment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Apartment have in United States?

Apartment has an estimated audience of 58,277,398 people in United States, concentrated in Texas and California.

What is the gender split and age of Apartment fans?

58.8% of Apartment fans are female, 41.2% are male, with an average age of 44.1 years.

Which brands do Apartment fans like most?

Apartment fans show strongest brand affinity for Property finder (3.41×), Home Design (3.25×), and Mortgage calculator (3.36×) over the country average.

Where do Apartment fans live in United States?

Apartment fans in United States are most concentrated in Texas (reach 11,169,590), California (reach 7,713,761), and Florida (reach 4,770,049). These three regions account for the largest share of the active audience.

What other brands do Apartment fans also like?

Beyond Apartment itself, the audience over-indexes on Home Design (3.25×), Mortgage calculator (3.36×), Home Interior Design (3.25×), and IKEA (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.