Rascasse Audience Intelligence

Apartment Audience in Italy

A data profile of the people who buy, follow and care about Apartment in Italy — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 12,843,181 people in Italy.

#237among Topic in Italy#47in Business & Career

The average Apartment fan in Italy is 46.6 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apartment profile in Italy.

Audience size
12.8M
in Italy
Gender
58.5%♀
41.5% male
Age
46.6
average years
Country rank
#336
Topic in Italy
Fig. 01

Search interest · 12-month trend

+139%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apartment fans

58.5% are female, 41.5% are male, average age 46.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Apartment audience in Italy
MetricValue
Female58.5%
Male41.5%
Average age46.6
Estimated audience size12,843,181
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Apartment audience in Italy
Age bracketShare%
16-194%
20-2913%
30-3921%
40-4925%
50+36%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Apartment audience comes from Italy.

Worldwide audience distribution share by country for Apartment
CountryShare
United States18.4%
Brazil4.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apartment audience in Italy is strongest.

Fig. 05

Top regions by affinity

Apartment fans by region: top regions in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~400K1.82×
02Veneto~1.5M1.27×
03Friuli-Venezia Giulia~300K1.24×
04Lombardy~3M1.22×
05Puglia~1M1.13×
06Emilia-Romagna~1M1.10×
07Sicilia~1M1.09×
08Tuscany~900K1.04×
09Lazio~1.5M1.02×
10Calabria~400K1.00×
11Campania~1.5M0.98×
12Piedmont~900K0.98×
13Abruzzo~300K0.95×
14Marche~300K0.86×
15Liguria~300K0.85×
16Basilicata~100K0.85×
17Sardinia~300K0.84×
18Umbria~200K0.78×
19Aosta Valley~30K0.78×
20Molise~40K0.71×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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