Rascasse Audience Intelligence

Apartment Audience in Brazil

A data profile of the people who buy, follow and care about Apartment in Brazil — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 14,409,151 people in Brazil.

#204among Topic in Brazil#44in Business & Career

The average Apartment fan in Brazil is 43.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Real property, Health system, Wedding dress, with strongest over-indexing on Real property (1.85× the country average).

Demographically, the Apartment audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Apartment fan in Brazil is more female, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apartment profile in Brazil.

Audience size
14.4M
in Brazil
Gender
62.0%♀
38.0% male
Age
43.7
average years
Country rank
#298
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apartment fans

62.0% are female, 38.0% are male, average age 43.7.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Apartment audience in Brazil
MetricValue
Female62.0%
Male38.0%
Average age43.7
Estimated audience size14,409,151
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Apartment audience in Brazil
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4924%
50+28%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Apartment audience comes from Brazil.

Worldwide audience distribution share by country for Apartment
CountryShare
United States18.4%
Brazil4.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apartment audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Apartment fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~4.5M1.26×
02Mato Grosso do Sul~300K1.20×
03Rio de Janeiro~1.5M1.18×
04Rio Grande do Sul~1M1.18×
05Santa Catarina~800K1.17×
06Federal District~300K1.15×
07Minas Gerais~1.5M1.09×
08Paraná~1M1.09×
09Amazonas~300K1.09×
10Ceará~700K1.05×
11Amapá~50K1.03×
12Pará~500K1.01×
13Espírito Santo~300K1.00×
14Sergipe~100K0.99×
15Paraíba~300K0.98×
16Rio Grande do Norte~200K0.98×
17Pernambuco~600K0.96×
18Alagoas~200K0.93×
19Roraima~40K0.92×
20Goiás~500K0.91×
21Maranhão~300K0.91×
22Piauí~200K0.90×
23Tocantins~90K0.89×
24Acre~40K0.87×
25Bahia~800K0.85×
26Rondônia~100K0.84×
27Mato Grosso~200K0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apartment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apartment audience
#·InterestCategoryAffinity×
01Health systemHealth2.08×
02Party planningKids & Family2.04×
03TownhouseHome & Garden1.89×
04Real propertyHome & Garden1.85×
05PorchHome & Garden1.75×
06Tok&StokHome & Garden1.66×
07Land lotHome & Garden1.63×
08Starter homeHome & Garden1.61×
09Minha CasaHome & Garden1.61×
10Holiday cottageTravel & Leisure1.59×
11Real estate investingBusiness & Career1.56×
12SideboardHome & Garden1.55×
13WardrobeFashion & Accessoires1.54×
14CurtainHome & Garden1.54×
15imovelwebHome & Garden1.53×
16First-time buyerShopping1.53×
17Architectural styleHome & Garden1.52×
18Wedding dressFashion & Accessoires1.51×
19CushionHome & Garden1.51×
20DuvetHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apartment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apartment audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.16×
Quality AwarenessPREMIUM1.15×
CreativityOPEN1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apartment audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
SpiritualityBALANCE0.84×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apartment have in Brazil?

Apartment has an estimated audience of 14,409,151 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Apartment fans?

62.0% of Apartment fans are female, 38.0% are male, with an average age of 43.7 years.

03

Which brands do Apartment fans like most?

Apartment fans show strongest brand affinity for Real property (1.85×), Health system (2.08×), and Wedding dress (1.51×) over the country average.

04

Where do Apartment fans live in Brazil?

Apartment fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Apartment fans also like?

Beyond Apartment itself, the audience over-indexes on Health system (2.08×), Wedding dress (1.51×), Tok&Stok (1.66×), and imovelweb (1.53×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Brazil

See Apartment audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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