Apartment Audience in Brazil

Demographics of Apartment fans

Audience persona

The typical Apartment fan in Brazil is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Real property.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Apartment audiences in other countries

• Apartment — Germany
• Apartment — United States
• Apartment — United Kingdom
• Apartment — France
• Apartment — Italy
• Apartment — Spain
• Apartment — Japan
• Apartment — South Korea
• Apartment — India
• Apartment — Canada
• Apartment — Mexico

More Business & Career audiences in Brazil

• Music (40,781,319)
• Arts and music (39,605,104)
• Food and drink (38,965,798)
• Sports (38,308,261)
• Food (37,833,570)

Frequently asked questions

How many fans does Apartment have in Brazil?

Apartment has an estimated audience of 14,409,151 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Apartment fans?

62.0% of Apartment fans are female, 38.0% are male, with an average age of 43.7 years.

Which brands do Apartment fans like most?

Apartment fans show strongest brand affinity for Real property (1.85×), Health system (2.08×), and Wedding dress (1.51×) over the country average.

Where do Apartment fans live in Brazil?

Apartment fans in Brazil are most concentrated in São Paulo (reach 4,744,103), Minas Gerais (reach 1,633,925), and Rio de Janeiro (reach 1,593,452). These three regions account for the largest share of the active audience.

What other brands do Apartment fans also like?

Beyond Apartment itself, the audience over-indexes on Health system (2.08×), Wedding dress (1.51×), Tok&Stok (1.66×), and imovelweb (1.53×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.