A data profile of the people who buy, follow and care about Real estate investing in Brazil — modelled from more than twelve digital signal sources. Real estate investing has an estimated audience of 3,905,251 people in Brazil.
The average Real estate investing fan in Brazil is 44.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Gated community, Luxury real estate, Wholesale, with strongest over-indexing on Gated community (1.85× the country average).
Demographically, the Real estate investing audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Real estate investing fan in Brazil is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Gated community.
The key figures that characterise the Real estate investing profile in Brazil.
55.8% are female, 44.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 44.9 |
| Estimated audience size | 3,905,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Real estate investing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.9% |
| Japan | 5.1% |
| Brazil | 4.9% |
Where the Real estate investing audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.09× | |
| 02 | Tocantins | ~30K | 1.08× | |
| 03 | Roraima | ~10K | 1.07× | |
| 04 | Amazonas | ~70K | 1.06× | |
| 05 | Alagoas | ~60K | 1.06× | |
| 06 | Mato Grosso do Sul | ~60K | 1.04× | |
| 07 | Sergipe | ~40K | 1.02× | |
| 08 | Rio Grande do Norte | ~70K | 1.01× | |
| 09 | Piauí | ~50K | 1.01× | |
| 10 | Mato Grosso | ~70K | 1.00× | |
| 11 | Acre | ~10K | 1.00× | |
| 12 | Rondônia | ~30K | 0.99× | |
| 13 | Pará | ~100K | 0.98× | |
| 14 | Maranhão | ~100K | 0.98× | |
| 15 | Espírito Santo | ~80K | 0.98× | |
| 16 | Paraíba | ~80K | 0.98× | |
| 17 | Federal District | ~60K | 0.98× | |
| 18 | Pernambuco | ~200K | 0.96× | |
| 19 | Goiás | ~100K | 0.95× | |
| 20 | Ceará | ~200K | 0.94× | |
| 21 | Bahia | ~200K | 0.93× | |
| 22 | Rio Grande do Sul | ~200K | 0.93× | |
| 23 | Santa Catarina | ~200K | 0.93× | |
| 24 | Paraná | ~200K | 0.91× | |
| 25 | Rio de Janeiro | ~300K | 0.88× | |
| 26 | São Paulo | ~900K | 0.87× | |
| 27 | Minas Gerais | ~400K | 0.87× |
The strongest cross-interests of the Real estate investing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 2.84× | ||
| 02 | Luxury real estate | Business & Career | 2.64× | ||
| 03 | Decoração de Interiores | Home & Garden | 2.62× | ||
| 04 | Renovation | Home & Garden | 1.99× | ||
| 05 | OLX | Shopping | 1.87× | ||
| 06 | Gated community | Home & Garden | 1.85× | ||
| 07 | Funding | Business & Career | 1.80× | ||
| 08 | Condominio | Home & Garden | 1.80× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.76× | ||
| 10 | Moda Feminina | Fashion & Accessoires | 1.73× | ||
| 11 | zap imóveis | Travel & Leisure | 1.73× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.70× | ||
| 13 | Home improvement | Home & Garden | 1.69× | ||
| 14 | Manicure & Pedicure | Beauty & Wellness | 1.66× | ||
| 15 | Apartment | Business & Career | 1.64× | ||
| 16 | Chocolate cake | Food & Beverages | 1.64× | ||
| 17 | Wholesale | Fashion & Accessoires | 1.62× | ||
| 18 | Arezzo | Travel & Leisure | 1.59× | ||
| 19 | Real property | Home & Garden | 1.55× | ||
| 20 | Child development | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.53× | |
| Design Affinity | PREMIUM | 1.21× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Early Adopter Mentality | POWER | 0.63× | |
| Tradition | CONSERVATISM | 0.70× |
Real estate investing has an estimated audience of 3,905,251 people in Brazil, concentrated in São Paulo and Minas Gerais.
55.8% of Real estate investing fans are female, 44.2% are male, with an average age of 44.9 years.
Real estate investing fans show strongest brand affinity for Gated community (1.85×), Luxury real estate (2.64×), and Wholesale (1.62×) over the country average.
Real estate investing fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Real estate investing itself, the audience over-indexes on Luxury real estate (2.64×), Wholesale (1.62×), Home improvement (1.69×), and Funding (1.8×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Real estate investing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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