A data profile of the people who buy, follow and care about Decoração de Interiores in Brazil — modelled from more than twelve digital signal sources. Decoração de Interiores has an estimated audience of 5,317,174 people in Brazil.
Decoração de Interiores has an estimated audience of 5,317,174 people in Brazil. 74.6% are female, 25.4% are male, average age 37.0. Top brand affinities: ViajaNet, Mobly, Instagram, Country music, Entrepreneurship.
Top brand affinities include ViajaNet, Mobly, Instagram, with strongest over-indexing on ViajaNet (9.33× the country average).
Demographically, the Decoração de Interiores audience skews more female with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Decoração de Interiores fan in Brazil is more female, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for ViajaNet.
The key figures that characterise the Decoração de Interiores profile in Brazil.
74.6% are female, 25.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 37.0 |
| Estimated audience size | 5,317,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Decoração de Interiores audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 33.6% |
| United States | 7.7% |
| China | 6.8% |
The strongest cross-interests of the Decoração de Interiores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ViajaNet | Travel & Leisure | 9.33× | ||
| 02 | Argos (retailer) | Shopping | 8.38× | ||
| 03 | Mobly | Shopping | 6.51× | ||
| 04 | Luxury real estate | Business & Career | 2.80× | ||
| 05 | Home improvement | Home & Garden | 2.09× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 2.08× | ||
| 07 | Atacadão | Shopping | 2.00× | ||
| 08 | Pop music | Music & Radio | 1.89× | ||
| 09 | Country music | Music & Radio | 1.88× | ||
| 10 | Handbags | Fashion & Accessoires | 1.88× | ||
| 11 | Medicine | Business & Career | 1.83× | ||
| 12 | Soul music | Music & Radio | 1.82× | ||
| 13 | Entrepreneurship | Business & Career | 1.80× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.76× | ||
| 15 | Rock music | Music & Radio | 1.75× | ||
| 16 | Internet & Social Media | 1.74× | |||
| 17 | Fast food | Food & Beverages | 1.68× | ||
| 18 | Personal care | Health | 1.66× | ||
| 19 | Wine | Food & Beverages | 1.66× | ||
| 20 | Furniture | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.03× | |
| Design Affinity | PREMIUM | 2.02× | |
| Mindfulness | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Decoração de Interiores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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