Decoração de Interiores Audience in United States
Decoração de Interiores has an estimated audience of 1,215,451 people in United States. 64.6% are female, 35.4% are male, average age 33.2. Top regions: Florida, Texas, North Carolina. Top brand affinities: Leroy Merlin, Property finder, Modern architecture, Enterprise Rent-A-Car, Do it yourself (DIY).
The average Decoração de Interiores fan in United States is 33.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, North Carolina. Top brand affinities include Leroy Merlin, Property finder, Modern architecture, with strongest over-indexing on Leroy Merlin (150× the country average). Demographically, the Decoração de Interiores audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Decoração de Interiores fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 33.2 |
| Estimated audience size | 1,215,451 |
Audience persona
The typical Decoração de Interiores fan in United States is more female, around 33.2 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 39,050 | 0.47× |
| Texas | 35,839 | 0.34× |
| North Carolina | 34,877 | 0.95× |
| Georgia | 34,594 | 0.92× |
| California | 33,140 | 0.25× |
| New York | 33,047 | 0.49× |
| Pennsylvania | 32,977 | 0.81× |
| Connecticut | 32,705 | 2.68× |
| Virginia | 31,667 | 1.07× |
| Maryland | 31,508 | 1.51× |
| New Jersey | 31,431 | 1.02× |
| Massachusetts | 30,415 | 1.27× |
| Washington | 29,690 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leroy Merlin | 150× | Shopping |
| Property finder | 10.92× | Home & Garden |
| Modern architecture | 8.58× | Arts & Culture |
| Enterprise Rent-A-Car | 7.4× | Cars & Mobility |
| Do it yourself (DIY) | 3.45× | Home & Garden |
| Autism Awareness | 8.93× | Health |
| Google Drive | 3.8× | Technology & Electronics |
| Diabetes mellitus awareness | 6.11× | Health |
| Art jewelry | 9.28× | Fashion & Accessoires |
| Cath Kidston | 16.23× | Fashion & Accessoires |
| Google Maps | 3.32× | Internet & Social Media |
| Capital One | 3.17× | Business & Career |
| Houston Astros | 6.59× | Sports |
| Indeed.com | 3.07× | Business & Career |
| Singer-songwriter | 2.96× | Music & Radio |
| Art exhibition | 4.95× | Arts & Culture |
| Apartment | 2.81× | Business & Career |
| Microblogging | 6.11× | Technology & Electronics |
| Los Angeles Dodgers | 4.87× | Sports |
| Luxury real estate | 4.39× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 5.07 |
| Luxury Orientation | PREMIUM | 2.92 |
| DIY Mentality | THRILL | 2.33 |
| LGBTQ+ Identity | OPEN | 2.05 |
| Urban Lifestyle | OPEN | 1.91 |
| Sustainability | BALANCE | 1.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 33.6% |
| United States | 7.7% |
| China | 6.8% |
See Decoração de Interiores audiences in other countries
- Decoração de Interiores — Germany
- Decoração de Interiores — United Kingdom
- Decoração de Interiores — France
- Decoração de Interiores — Italy
- Decoração de Interiores — Spain
- Decoração de Interiores — Brazil
- Decoração de Interiores — Japan
- Decoração de Interiores — South Korea
- Decoração de Interiores — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Decoração de Interiores have in United States?
Decoração de Interiores has an estimated audience of 1,215,451 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Decoração de Interiores fans?
64.6% of Decoração de Interiores fans are female, 35.4% are male, with an average age of 33.2 years.
Which brands do Decoração de Interiores fans like most?
Decoração de Interiores fans show strongest brand affinity for Leroy Merlin (150×), Property finder (10.92×), and Modern architecture (8.58×) over the country average.
Where do Decoração de Interiores fans live in United States?
Decoração de Interiores fans in United States are most concentrated in Florida (reach 39,050), Texas (reach 35,839), and North Carolina (reach 34,877). These three regions account for the largest share of the active audience.
What other brands do Decoração de Interiores fans also like?
Beyond Decoração de Interiores itself, the audience over-indexes on Property finder (10.92×), Modern architecture (8.58×), Enterprise Rent-A-Car (7.4×), and Do it yourself (DIY) (3.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Decoração de Interiores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.