Rascasse Audience Intelligence

Decoração de Interiores Audience in United States

A data profile of the people who buy, follow and care about Decoração de Interiores in United States — modelled from more than twelve digital signal sources. Decoração de Interiores has an estimated audience of 1,215,451 people in United States.

#8028among Topic in United States#1037in Home & Garden

The average Decoração de Interiores fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leroy Merlin, Property finder, Modern architecture, with strongest over-indexing on Leroy Merlin (165× the country average).

Demographically, the Decoração de Interiores audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Decoração de Interiores fan in United States is more female, around 33.2 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decoração de Interiores profile in United States.

Audience size
1.2M
in United States
Gender
64.6%♀
35.4% male
Age
33.2
average years
Country rank
#20693
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decoração de Interiores fans

64.6% are female, 35.4% are male, average age 33.2.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Decoração de Interiores audience in United States
MetricValue
Female64.6%
Male35.4%
Average age33.2
Estimated audience size1,215,451
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Decoração de Interiores audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3919%
40-4916%
50+8%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Decoração de Interiores audience comes from United States.

Worldwide audience distribution share by country for Decoração de Interiores
CountryShare
Brazil33.6%
United States7.7%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decoração de Interiores audience in United States is strongest.

Fig. 05

Top regions by affinity

Decoração de Interiores fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K1.19×
02Maryland~20K1.06×
03Massachusetts~20K1.03×
04Washington~20K1.02×
05Virginia~30K1.01×
06New Jersey~30K1.00×
07Georgia~40K0.99×
08North Carolina~40K0.99×
09Pennsylvania~40K0.98×
10Florida~80K0.94×
11New York~60K0.94×
12Texas~100K0.93×
13California~100K0.92×
Fig. 06

Affinity by region

Affinity by region — Decoração de Interiores, United States
0.92×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decoração de Interiores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decoração de Interiores audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping165.00×
02Caixa Econômica FederalBusiness & Career48.36×
03Serviced apartmentTravel & Leisure31.03×
04Soylent GreenMovies & TV20.00×
05Cath KidstonFashion & Accessoires17.24×
06Property finderHome & Garden12.35×
07HandymanHome & Garden12.22×
08Modern architectureArts & Culture11.85×
09Danish designHome & Garden9.58×
10Art jewelryFashion & Accessoires6.51×
11Bath and BodyworksShopping4.74×
12ApartmentBusiness & Career4.24×
13Handmade jewelryFashion & Accessoires4.12×
14Art exhibitionArts & Culture3.96×
15Google DriveTechnology & Electronics3.58×
16First-time buyerShopping3.48×
17Louis VuittonFashion & Accessoires3.38×
18RenovationHome & Garden2.79×
19Trader Joe'sShopping2.65×
20Do it yourself (DIY)Home & Garden2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decoração de Interiores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decoração de Interiores audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.95×
Luxury OrientationPREMIUM2.80×
IndulgenceJOY2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decoração de Interiores audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
Need for SecurityCONSERVATISM0.85×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decoração de Interiores have in United States?

Decoração de Interiores has an estimated audience of 1,215,451 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Decoração de Interiores fans?

64.6% of Decoração de Interiores fans are female, 35.4% are male, with an average age of 33.2 years.

03

Which brands do Decoração de Interiores fans like most?

Decoração de Interiores fans show strongest brand affinity for Leroy Merlin (165×), Property finder (12.35×), and Modern architecture (11.85×) over the country average.

04

Where do Decoração de Interiores fans live in United States?

Decoração de Interiores fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Decoração de Interiores fans also like?

Beyond Decoração de Interiores itself, the audience over-indexes on Property finder (12.35×), Modern architecture (11.85×), Apartment (4.24×), and Cath Kidston (17.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Decoração de Interiores audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Decoração de Interiores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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