Rascasse Audience Intelligence

Leroy Merlin Target Market in United States

A data profile of the people who buy, follow and care about Leroy Merlin in United States — modelled from more than twelve digital signal sources. Leroy Merlin has an estimated audience of 714,783 people in United States.

#11among Hardware store in United States#3040among Brand in United States#438in Shopping

The average Leroy Merlin fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Style at Home, Domus (magazine), Home Designing, with strongest over-indexing on Style at Home (384.41× the country average).

Demographically, the Leroy Merlin audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leroy Merlin fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Style at Home.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leroy Merlin profile in United States.

Audience size
715K
in United States
Gender
59.2%♀
40.8% male
Age
36.6
average years
Country rank
#29529
Brand in United States
Fig. 01

Search interest · 12-month trend

+293%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Leroy Merlin

59.2% are female, 40.8% are male, average age 36.6.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Leroy Merlin audience in United States
MetricValue
Female59.2%
Male40.8%
Average age36.6
Estimated audience size714,783
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Leroy Merlin audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Leroy Merlin audience comes from United States.

Worldwide audience distribution share by country for Leroy Merlin
CountryShare
Italy19.2%
France15.4%
Brazil14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leroy Merlin audience in United States is strongest.

Fig. 05

Top regions by affinity

Leroy Merlin customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K9.11×
02Wyoming~6K6.46×
03Kansas~10K2.10×
04New York~80K2.07×
05Massachusetts~20K1.63×
06New Jersey~30K1.55×
07Florida~70K1.53×
08New Hampshire~4K1.43×
09Ohio~30K1.26×
10Connecticut~8K1.25×
11California~90K1.18×
12Virginia~20K1.05×
13Colorado~10K1.00×
14Georgia~20K0.97×
15Mississippi~5K0.92×
16Alaska~1K0.92×
17Illinois~20K0.91×
18Rhode Island~2K0.86×
19North Carolina~20K0.84×
20Washington~10K0.84×
21South Carolina~8K0.84×
22New Mexico~3K0.83×
23Texas~50K0.82×
24Oregon~6K0.80×
25Delaware~1K0.80×
26Maryland~9K0.79×
27Maine~2K0.79×
28North Dakota~1K0.79×
29West Virginia~2K0.78×
30South Dakota~1K0.78×
31Pennsylvania~20K0.76×
32Tennessee~10K0.76×
33Kentucky~6K0.76×
34Montana~1K0.75×
35Louisiana~6K0.73×
36Nevada~5K0.73×
37Hawaii~2K0.71×
38Alabama~7K0.70×
39Idaho~2K0.69×
40Arkansas~4K0.66×
41Nebraska~2K0.66×
42Michigan~10K0.64×
43Iowa~4K0.64×
44Utah~4K0.63×
45Arizona~8K0.61×
46Indiana~7K0.61×
47Missouri~7K0.61×
48Oklahoma~4K0.60×
49Wisconsin~6K0.55×
50Minnesota~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Leroy Merlin, United States
0.51×1.00×9.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leroy Merlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leroy Merlin audience
#·InterestCategoryAffinity×
01Style at HomeNews384.41×
02Domus (magazine)Home & Garden304.15×
03Rustic modernHome & Garden259.10×
04RemodelistaHome & Garden235.73×
05Design MilkHome & Garden220.79×
06Architectural designerBusiness & Career206.45×
07Hotel designBusiness & Career198.92×
08Bedroom DesignHome & Garden167.43×
09Decoração de InterioresHome & Garden165.00×
10Laura AshleyHome & Garden154.33×
11Home DesigningHome & Garden116.34×
12Danish designHome & Garden86.62×
13DecorationHome & Garden60.22×
14Wallpaper (magazine)Home & Garden52.95×
15HGTV Dream HomeMovies & TV51.95×
16Interior designsHome & Garden50.59×
17Home InteriorsHome & Garden39.84×
18Home RenovationsHome & Garden32.16×
19Home Interior DesignHome & Garden31.49×
20Home decorating ideasHome & Garden23.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leroy Merlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leroy Merlin audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM17.41×
Quality AwarenessPREMIUM3.80×
Urban LifestyleOPEN3.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leroy Merlin audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.61×
Need for SecurityCONSERVATISM0.62×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Leroy Merlin's target market in United States?

Leroy Merlin's target market in United States covers an estimated 714,783 people, concentrated in California and New York.

02

What is the gender split and age of Leroy Merlin customers?

59.2% of the Leroy Merlin audience are female, 40.8% are male, with an average age of 36.6 years.

03

Which brands do Leroy Merlin fans like most?

Leroy Merlin fans show strongest brand affinity for Style at Home (384.41×), Domus (magazine) (304.15×), and Home Designing (116.34×) over the country average.

04

Where do Leroy Merlin fans live in United States?

Leroy Merlin fans in United States are most concentrated in California (reach ~90K), New York (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Leroy Merlin fans also like?

Beyond Leroy Merlin itself, the audience over-indexes on Domus (magazine) (304.15×), Home Designing (116.34×), Decoration (60.22×), and Decoração de Interiores (165×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Leroy Merlin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leroy Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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