Leroy Merlin Audience in United States

Leroy Merlin logo

Leroy Merlin has an estimated audience of 671,094 people in United States. 59.2% are female, 40.8% are male, average age 36.6. Top regions: California, Florida, New York. Top brand affinities: Style at Home, Domus (magazine), Home Designing, Decoration, Decoração de Interiores.

The average Leroy Merlin fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Style at Home, Domus (magazine), Home Designing, with strongest over-indexing on Style at Home (384.41× the country average). Demographically, the Leroy Merlin audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Leroy Merlin fans

Demographic split for Leroy Merlin audience in United States
MetricValue
Female59.2%
Male40.8%
Average age36.6
Estimated audience size671,094

Audience persona

The typical Leroy Merlin fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Style at Home.

Top regions in United States

Top regions ranked by reach for Leroy Merlin in United States
RegionReachAffinity
California99,5401.35×
Florida93,4862.06×
New York87,5782.34×
Texas50,2360.87×
Massachusetts32,8732.49×
New Jersey31,2801.83×
Washington, District of Columbia27,94013.85×
Illinois23,9541.07×
Virginia23,7601.45×
Georgia17,4850.85×
Pennsylvania14,5990.65×
Washington12,9650.96×
North Carolina11,7380.58×
Michigan11,2200.64×
Colorado9,2860.88×
Ohio8,9670.43×
Connecticut8,7581.3×
Oregon8,6251.12×
Maryland7,9810.69×
South Carolina6,7800.67×
Arizona6,5930.48×
Indiana6,4250.52×
Tennessee5,6130.42×
Missouri4,5130.42×
Nevada4,2310.65×
Kansas4,1160.78×
Minnesota4,1150.43×
Wisconsin4,1070.41×
Utah4,0750.68×
Louisiana3,9030.45×
Alabama3,1420.34×
Kentucky2,9420.35×
Arkansas2,4240.44×
Iowa2,1040.38×
Oklahoma1,8040.24×
New Mexico1,7290.51×
Hawaii1,7280.6×
Rhode Island1,7140.8×
New Hampshire1,6540.63×
Alaska1,6131.12×
Maine1,4800.62×
Mississippi1,3640.25×
Idaho1,3110.39×
Nebraska1,3040.39×
Delaware9420.51×
West Virginia7840.25×
Montana5540.3×
North Dakota5320.39×
South Dakota5050.33×
Wyoming4750.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leroy Merlin audience
BrandAffinityCategory
Style at Home384.41×News
Domus (magazine)304.15×Home & Garden
Home Designing116.34×Home & Garden
Decoration60.22×Home & Garden
Decoração de Interiores165×Home & Garden
Danish design86.62×Home & Garden
Laura Ashley154.33×Home & Garden
Rustic modern259.1×Home & Garden
Wallpaper (magazine)52.95×Home & Garden
Home Interior Design31.49×Home & Garden
Remodelista235.73×Home & Garden
Bedroom Design167.43×Home & Garden
Hotel design198.92×Business & Career
HGTV Dream Home51.95×Movies & TV
Home Renovations32.16×Home & Garden
Architectural designer206.45×Business & Career
Design Milk220.79×Home & Garden
Home decorating ideas23.06×Home & Garden
Interior designs50.59×Home & Garden
Home Interiors39.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leroy Merlin audience
TraitClusterScore
Design AffinityPREMIUM10
Luxury OrientationPREMIUM2.25
Quality AwarenessPREMIUM2.19
Urban LifestyleOPEN2.17
DIY MentalityTHRILL1.87
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Leroy Merlin
CountryShare
Italy19.3%
France15.5%
Brazil14.5%

See Leroy Merlin audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Leroy Merlin have in United States?

Leroy Merlin has an estimated audience of 671,094 people in United States, concentrated in California and Florida.

What is the gender split and age of Leroy Merlin fans?

59.2% of Leroy Merlin fans are female, 40.8% are male, with an average age of 36.6 years.

Which brands do Leroy Merlin fans like most?

Leroy Merlin fans show strongest brand affinity for Style at Home (384.41×), Domus (magazine) (304.15×), and Home Designing (116.34×) over the country average.

Where do Leroy Merlin fans live in United States?

Leroy Merlin fans in United States are most concentrated in California (reach 99,540), Florida (reach 93,486), and New York (reach 87,578). These three regions account for the largest share of the active audience.

What other brands do Leroy Merlin fans also like?

Beyond Leroy Merlin itself, the audience over-indexes on Domus (magazine) (304.15×), Home Designing (116.34×), Decoration (60.22×), and Decoração de Interiores (165×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leroy Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.