A data profile of the people who buy, follow and care about Hotel design in United States — modelled from more than twelve digital signal sources. Hotel design has an estimated audience of 423,453 people in United States.
The average Hotel design fan in United States is 37.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Restaurant Depot, Leroy Merlin, Bathroom cabinet, with strongest over-indexing on Restaurant Depot (270.83× the country average).
Demographically, the Hotel design audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hotel design fan in United States is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Restaurant Depot.
The key figures that characterise the Hotel design profile in United States.
55.9% are female, 44.1% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 37.4 |
| Estimated audience size | 423,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 15% |
Where the Hotel design audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~1K | 1.37× | |
| 02 | North Dakota | ~1K | 1.32× | |
| 03 | New York | ~30K | 1.26× | |
| 04 | South Dakota | ~1K | 1.21× | |
| 05 | Rhode Island | ~2K | 1.18× | |
| 06 | Montana | ~1K | 1.14× | |
| 07 | Alaska | ~1K | 1.14× | |
| 08 | Delaware | ~1K | 1.12× | |
| 09 | West Virginia | ~2K | 1.10× | |
| 10 | Hawaii | ~2K | 1.09× | |
| 11 | Maine | ~2K | 1.09× | |
| 12 | Idaho | ~2K | 1.08× | |
| 13 | Washington, District of Columbia | ~1K | 1.08× | |
| 14 | New Hampshire | ~2K | 1.06× | |
| 15 | Mississippi | ~4K | 1.04× | |
| 16 | New Mexico | ~2K | 1.04× | |
| 17 | Nebraska | ~2K | 1.03× | |
| 18 | Florida | ~30K | 1.02× | |
| 19 | Arkansas | ~4K | 1.01× | |
| 20 | Kansas | ~3K | 0.99× | |
| 21 | Louisiana | ~5K | 0.98× | |
| 22 | Iowa | ~3K | 0.98× | |
| 23 | Oklahoma | ~4K | 0.95× | |
| 24 | Utah | ~4K | 0.95× | |
| 25 | Kentucky | ~5K | 0.94× | |
| 26 | Nevada | ~4K | 0.94× | |
| 27 | Oregon | ~4K | 0.93× | |
| 28 | Connecticut | ~4K | 0.93× | |
| 29 | South Carolina | ~6K | 0.92× | |
| 30 | Alabama | ~5K | 0.92× | |
| 31 | Maryland | ~6K | 0.89× | |
| 32 | Missouri | ~6K | 0.89× | |
| 33 | Wisconsin | ~6K | 0.89× | |
| 34 | Minnesota | ~5K | 0.89× | |
| 35 | North Carolina | ~10K | 0.88× | |
| 36 | Tennessee | ~7K | 0.88× | |
| 37 | Indiana | ~7K | 0.88× | |
| 38 | Colorado | ~6K | 0.88× | |
| 39 | Virginia | ~9K | 0.86× | |
| 40 | Arizona | ~7K | 0.86× | |
| 41 | Massachusetts | ~7K | 0.86× | |
| 42 | Georgia | ~10K | 0.85× | |
| 43 | Washington | ~7K | 0.85× | |
| 44 | Michigan | ~9K | 0.84× | |
| 45 | New Jersey | ~9K | 0.84× | |
| 46 | Illinois | ~10K | 0.82× | |
| 47 | Ohio | ~10K | 0.82× | |
| 48 | Pennsylvania | ~10K | 0.80× | |
| 49 | California | ~40K | 0.79× | |
| 50 | Texas | ~20K | 0.68× |
The strongest cross-interests of the Hotel design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Restaurant Depot | Food & Beverages | 270.83× | ||
| 02 | Leroy Merlin | Shopping | 198.92× | ||
| 03 | Viessmann | Home & Garden | 105.71× | ||
| 04 | Bathroom cabinet | Home & Garden | 88.80× | ||
| 05 | Amber Valletta | Fashion & Accessoires | 56.59× | ||
| 06 | Colgate University | Business & Career | 32.53× | ||
| 07 | Irina Shayk | Fashion & Accessoires | 18.95× | ||
| 08 | Chumba Casino | Travel & Leisure | 18.73× | ||
| 09 | Charli XCX | Music & Radio | 15.72× | ||
| 10 | Laminate flooring | Home & Garden | 12.79× | ||
| 11 | Residential area | Home & Garden | 11.54× | ||
| 12 | Wood flooring | Home & Garden | 11.03× | ||
| 13 | Cyndi Lauper | Music & Radio | 10.85× | ||
| 14 | Modern architecture | Arts & Culture | 10.44× | ||
| 15 | Danish design | Home & Garden | 9.63× | ||
| 16 | Handyman | Home & Garden | 9.32× | ||
| 17 | NPR | Music & Radio | 4.96× | ||
| 18 | Apartment | Business & Career | 3.52× | ||
| 19 | Scooby-Doo | Movies & TV | 3.36× | ||
| 20 | Planet Fitness | Sports | 3.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 5.35× | |
| Quality Awareness | PREMIUM | 2.79× | |
| Risk Appetite | THRILL | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Extroversion | THRILL | 0.81× | |
| Community Orientation | OPEN | 0.99× |
Hotel design has an estimated audience of 423,453 people in United States, concentrated in California and New York.
55.9% of Hotel design fans are female, 44.1% are male, with an average age of 37.4 years.
Hotel design fans show strongest brand affinity for Restaurant Depot (270.83×), Leroy Merlin (198.92×), and Bathroom cabinet (88.8×) over the country average.
Hotel design fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Hotel design itself, the audience over-indexes on Leroy Merlin (198.92×), Bathroom cabinet (88.8×), Chumba Casino (18.73×), and Modern architecture (10.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hotel design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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