Rascasse Audience Intelligence

Chumba Casino Target Market in United States

A data profile of the people who buy, follow and care about Chumba Casino in United States — modelled from more than twelve digital signal sources. Chumba Casino has an estimated audience of 12,177,698 people in United States.

#285among Brand in United States#257in Travel & Leisure

The average Chumba Casino fan in United States is 40.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Slacker (music service), Cashman Casino, heart vegas real casino slots, with strongest over-indexing on Slacker (music service) (51.07× the country average).

Demographically, the Chumba Casino audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chumba Casino fan in United States is balanced, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slacker (music service).

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chumba Casino profile in United States.

Audience size
12.2M
in United States
Gender
48.5%♀
51.5% male
Age
40.6
average years
Country rank
#2926
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chumba Casino

48.5% are female, 51.5% are male, average age 40.6.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Chumba Casino audience in United States
MetricValue
Female48.5%
Male51.5%
Average age40.6
Estimated audience size12,177,698
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Chumba Casino audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4923%
50+19%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Chumba Casino audience comes from United States.

Worldwide audience distribution share by country for Chumba Casino
CountryShare
United States98.2%
Canada0.8%
Brazil0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chumba Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

Chumba Casino customers by region in United States
#RegionReachAffinity×
01Alabama~800K4.35×
02Arkansas~300K3.36×
03Mississippi~300K3.22×
04Oklahoma~300K2.28×
05North Dakota~50K1.99×
06Iowa~200K1.87×
07Indiana~400K1.85×
08Minnesota~300K1.84×
09Missouri~400K1.80×
10Louisiana~300K1.73×
11Kansas~200K1.73×
12New Mexico~90K1.48×
13Ohio~500K1.38×
14Wyoming~30K1.37×
15Arizona~300K1.35×
16Texas~1.5M1.34×
17Kentucky~200K1.20×
18Georgia~500K1.18×
19Wisconsin~200K1.09×
20South Carolina~200K1.03×
21Tennessee~200K0.98×
22North Carolina~400K0.97×
23Florida~800K0.95×
24West Virginia~50K0.90×
25Nebraska~50K0.84×
26Utah~90K0.79×
27Illinois~300K0.73×
28Colorado~100K0.72×
29New Hampshire~30K0.71×
30Virginia~200K0.70×
31Maine~30K0.69×
32California~900K0.65×
33South Dakota~20K0.62×
34Oregon~80K0.56×
35Rhode Island~20K0.56×
36Vermont~10K0.55×
37Nevada~60K0.49×
38Pennsylvania~200K0.45×
39New York~300K0.44×
40Hawaii~20K0.43×
41Massachusetts~90K0.37×
42Alaska~10K0.36×
43Maryland~80K0.35×
44Delaware~10K0.33×
45Washington, District of Columbia~8K0.20×
46Connecticut~20K0.17×
47New Jersey~50K0.14×
48Idaho~7K0.11×
49Michigan~20K0.06×
50Washington~20K0.06×
Fig. 06

Affinity by region

Affinity by region — Chumba Casino, United States
0.06×1.00×4.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chumba Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chumba Casino audience
#·InterestCategoryAffinity×
01heart vegas real casino slotsGames114.10×
02doubleu casinoGames79.81×
03Sea Turtle, IncPets & Animals69.30×
04Cashman CasinoGames68.67×
05High 5 CasinoGames63.01×
06my KONAMI SlotsGames59.70×
07house fun slotsGames58.94×
08Caesars CasinoGames58.14×
09Slacker (music service)Music & Radio51.07×
10Quick Hit SlotsGames41.74×
11Bright LightsMovies & TV36.41×
12Plaza Hotel & CasinoTravel & Leisure33.33×
13Best CasinoMusic & Radio29.84×
14Jackpot Magic SlotsGames28.84×
15Sands Casino Resort BethlehemPOI25.78×
16RadioactivityMusic & Radio25.00×
17Caesars Atlantic CityTravel & Leisure20.42×
18Pennsylvania LotteryGames12.15×
19Progressive jackpotGames7.67×
20Staples (Canada)Business & Career3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chumba Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chumba Casino audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.09×
Pet OwnershipJOY0.97×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chumba Casino audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.53×
Community OrientationOPEN0.65×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chumba Casino's target market in United States?

Chumba Casino's target market in United States covers an estimated 12,177,698 people, concentrated in Texas and California.

02

What is the gender split and age of Chumba Casino customers?

48.5% of the Chumba Casino audience are female, 51.5% are male, with an average age of 40.6 years.

03

Which brands do Chumba Casino fans like most?

Chumba Casino fans show strongest brand affinity for Slacker (music service) (51.07×), Cashman Casino (68.67×), and heart vegas real casino slots (114.1×) over the country average.

04

Where do Chumba Casino fans live in United States?

Chumba Casino fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Chumba Casino fans also like?

Beyond Chumba Casino itself, the audience over-indexes on Cashman Casino (68.67×), heart vegas real casino slots (114.1×), Caesars Casino (58.14×), and Best Casino (29.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chumba Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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