Pennsylvania Lottery Audience in United States

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Pennsylvania Lottery has an estimated audience of 2,199,654 people in United States. 47.8% are female, 52.2% are male, average age 41.7. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Michigan Lottery, Nicholas Hoult, Jackpot Junction, Powerball, Omron.

The average Pennsylvania Lottery fan in United States is 41.7 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Michigan Lottery, Nicholas Hoult, Jackpot Junction, with strongest over-indexing on Michigan Lottery (90.94× the country average). Demographically, the Pennsylvania Lottery audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Pennsylvania Lottery fans

Demographic split for Pennsylvania Lottery audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.7
Estimated audience size2,199,654

Audience persona

The typical Pennsylvania Lottery fan in United States is balanced, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Michigan Lottery.

Top regions in United States

Top regions ranked by reach for Pennsylvania Lottery in United States
RegionReachAffinity
Pennsylvania1,649,74128.07×
New York284,8562.32×
New Jersey166,5572.98×
Florida72,2010.48×
Maryland57,7771.53×
Ohio55,8560.82×
Delaware45,1547.44×
Virginia38,2660.71×
North Carolina36,1590.55×
Connecticut27,2961.24×
South Carolina20,7250.63×
Georgia17,9740.27×
Michigan15,3640.27×
Massachusetts10,0820.23×
West Virginia9,3150.91×
Texas8,6950.05×
Illinois6,7920.09×
Washington, District of Columbia5,6660.86×
California4,8770.02×
Missouri3,9200.11×
Indiana3,5010.09×
Tennessee3,1810.07×
Kentucky2,8770.1×
Alabama2,7650.09×
Mississippi2,7170.15×
Louisiana2,0460.07×
Wisconsin1,6330.05×
Arizona1,2380.03×
Nevada1,1840.06×
Arkansas1,1810.07×
Colorado1,1000.03×
Nebraska1,0700.1×
Washington1,0610.02×
Kansas8640.05×
Iowa6700.04×
New Hampshire6370.07×
Oklahoma4620.02×
Minnesota4410.01×
Rhode Island2890.04×
Maine2810.04×
Oregon2490.01×
Utah2100.01×
Hawaii1940.02×
Idaho1500.01×
Vermont1490.04×
New Mexico1380.01×
Alaska1330.03×
Wyoming1240.04×
Montana1160.02×
North Dakota1040.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pennsylvania Lottery audience
BrandAffinityCategory
Michigan Lottery90.94×Games
Nicholas Hoult44.84×Movies & TV
Jackpot Junction194.42×
Powerball10.44×Games
Omron161.81×Business & Career
Missouri Lottery40.95×Games
New York Lottery23.83×Games
Slingo117.51×Games
Mega Millions12.79×Games
Renewable fuels31.61×Politics & Society
Boise State Broncos football37.66×Sports
Nebraska Cornhuskers football15.7×Sports
Charlie Hunnam11.78×Movies & TV
Nemacolin Woodlands Resort43.86×
Parx Casino and Racing37.36×Sports
Turtle Creek Casino and Hotel64.05×Travel & Leisure
Nebraska Lottery39.41×Games
SugarHouse Casino44.96×Games
UCF Knights football30.7×Sports
Online bingo21.5×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pennsylvania Lottery audience
TraitClusterScore
Price SensitivityPREMIUM1.33
Career OrientationPOWER1.28
Family OrientationCONSERVATISM1.09
Convenience OrientationPREMIUM1.07
ExtroversionTHRILL1.05
Need for SecurityCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Pennsylvania Lottery
CountryShare
United States96.5%
Canada1.0%
India0.6%

See Pennsylvania Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Pennsylvania Lottery have in United States?

Pennsylvania Lottery has an estimated audience of 2,199,654 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Pennsylvania Lottery fans?

47.8% of Pennsylvania Lottery fans are female, 52.2% are male, with an average age of 41.7 years.

Which brands do Pennsylvania Lottery fans like most?

Pennsylvania Lottery fans show strongest brand affinity for Michigan Lottery (90.94×), Nicholas Hoult (44.84×), and Jackpot Junction (194.42×) over the country average.

Where do Pennsylvania Lottery fans live in United States?

Pennsylvania Lottery fans in United States are most concentrated in Pennsylvania (reach 1,649,741), New York (reach 284,856), and New Jersey (reach 166,557). These three regions account for the largest share of the active audience.

What other brands do Pennsylvania Lottery fans also like?

Beyond Pennsylvania Lottery itself, the audience over-indexes on Nicholas Hoult (44.84×), Jackpot Junction (194.42×), Powerball (10.44×), and Omron (161.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pennsylvania Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.