Rascasse Audience Intelligence

Pennsylvania Lottery Target Market in United States

A data profile of the people who buy, follow and care about Pennsylvania Lottery in United States — modelled from more than twelve digital signal sources. Pennsylvania Lottery has an estimated audience of 2,226,851 people in United States.

#5among Lottery in United States#1323among Brand in United States#270in Games

The average Pennsylvania Lottery fan in United States is 41.7 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, New Jersey.

Top brand affinities include Michigan Lottery, Nicholas Hoult, Powerball, with strongest over-indexing on Michigan Lottery (90.94× the country average).

Demographically, the Pennsylvania Lottery audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pennsylvania Lottery fan in United States is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Michigan Lottery.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pennsylvania Lottery profile in United States.

Audience size
2.2M
in United States
Gender
47.8%♀
52.2% male
Age
41.7
average years
Country rank
#13066
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pennsylvania Lottery

47.8% are female, 52.2% are male, average age 41.7.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Pennsylvania Lottery audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.7
Estimated audience size2,226,851
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Pennsylvania Lottery audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Pennsylvania Lottery audience comes from United States.

Worldwide audience distribution share by country for Pennsylvania Lottery
CountryShare
United States96.4%
Canada1.0%
India0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pennsylvania Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Pennsylvania Lottery customers by region in United States
#RegionReachAffinity×
01Pennsylvania~1.5M27.82×
02Delaware~40K7.32×
03New Jersey~200K3.03×
04New York~300K2.35×
05Maryland~60K1.51×
06Connecticut~30K1.31×
07West Virginia~10K0.97×
08Washington, District of Columbia~6K0.88×
09Ohio~50K0.81×
10South Dakota~4K0.80×
11North Dakota~4K0.80×
12Alaska~4K0.79×
13Montana~5K0.75×
14Virginia~40K0.74×
15Idaho~8K0.73×
16New Mexico~8K0.73×
17South Carolina~20K0.70×
18Vermont~3K0.70×
19Hawaii~6K0.68×
20Oregon~10K0.58×
21Utah~10K0.58×
22Maine~4K0.56×
23North Carolina~40K0.54×
24Oklahoma~10K0.51×
25Rhode Island~3K0.50×
26Florida~70K0.46×
27Minnesota~10K0.46×
28New Hampshire~4K0.45×
29Kansas~8K0.44×
30Iowa~7K0.41×
31Arkansas~7K0.38×
32Nebraska~4K0.36×
33Mississippi~6K0.33×
34Washington~10K0.30×
35Michigan~20K0.29×
36Nevada~6K0.29×
37Georgia~20K0.28×
38Arizona~10K0.28×
39Colorado~9K0.26×
40Massachusetts~10K0.25×
41Louisiana~7K0.25×
42Wisconsin~8K0.24×
43Kentucky~7K0.24×
44Alabama~7K0.23×
45Missouri~7K0.21×
46Tennessee~8K0.19×
47Indiana~8K0.19×
48Illinois~10K0.14×
49Texas~20K0.09×
50California~20K0.08×
Fig. 06

Affinity by region

Affinity by region — Pennsylvania Lottery, United States
0.08×1.00×27.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pennsylvania Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pennsylvania Lottery audience
#·InterestCategoryAffinity×
01Jackpot JunctionBrand194.42×
02OmronBusiness & Career161.81×
03SlingoGames117.51×
04Michigan LotteryGames90.94×
05Turtle Creek Casino and HotelTravel & Leisure64.05×
06SugarHouse CasinoGames44.96×
07Nicholas HoultMovies & TV44.84×
08Missouri LotteryGames40.95×
09Nebraska LotteryGames39.41×
10Boise State Broncos footballSports37.66×
11Parx Casino and RacingSports37.36×
12Renewable fuelsPolitics & Society31.61×
13UCF Knights footballSports30.70×
14New York LotteryGames23.83×
15Online bingoGames21.50×
16Nebraska Cornhuskers footballSports15.70×
17Mega MillionsGames12.79×
18Charlie HunnamMovies & TV11.78×
19PowerballGames10.44×
20Florida LotteryGames6.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pennsylvania Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pennsylvania Lottery audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.13×
Pet OwnershipJOY1.09×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pennsylvania Lottery audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.84×
Design AffinityPREMIUM0.84×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pennsylvania Lottery's target market in United States?

Pennsylvania Lottery's target market in United States covers an estimated 2,226,851 people, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Pennsylvania Lottery customers?

47.8% of the Pennsylvania Lottery audience are female, 52.2% are male, with an average age of 41.7 years.

03

Which brands do Pennsylvania Lottery fans like most?

Pennsylvania Lottery fans show strongest brand affinity for Michigan Lottery (90.94×), Nicholas Hoult (44.84×), and Powerball (10.44×) over the country average.

04

Where do Pennsylvania Lottery fans live in United States?

Pennsylvania Lottery fans in United States are most concentrated in Pennsylvania (reach ~1.5M), New York (reach ~300K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pennsylvania Lottery fans also like?

Beyond Pennsylvania Lottery itself, the audience over-indexes on Nicholas Hoult (44.84×), Powerball (10.44×), Jackpot Junction (194.42×), and Omron (161.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in United States

See Pennsylvania Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pennsylvania Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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