SugarHouse Casino Audience in United States
SugarHouse Casino has an estimated audience of 380,572 people in United States. 47.7% are female, 52.3% are male, average age 43.1. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Mobile gambling, Michigan Lottery, Unibet, Powerball, Mega Millions.
The average SugarHouse Casino fan in United States is 43.1 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Mobile gambling, Michigan Lottery, Unibet, with strongest over-indexing on Mobile gambling (227.91× the country average). Demographically, the SugarHouse Casino audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: POI · Subtype: Casino
Demographics of SugarHouse Casino fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.1 |
| Estimated audience size | 380,572 |
Audience persona
The typical SugarHouse Casino fan in United States is balanced, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 284,886 | 22.23× |
| New Jersey | 49,661 | 5.13× |
| New York | 10,619 | 0.5× |
| Michigan | 8,500 | 0.85× |
| Delaware | 7,645 | 7.28× |
| California | 5,509 | 0.13× |
| Texas | 4,379 | 0.13× |
| Florida | 3,995 | 0.16× |
| Maryland | 3,626 | 0.55× |
| Virginia | 2,745 | 0.3× |
| Oklahoma | 2,307 | 0.55× |
| Illinois | 2,022 | 0.16× |
| Connecticut | 1,998 | 0.52× |
| Georgia | 1,770 | 0.15× |
| Ohio | 1,678 | 0.14× |
| North Carolina | 1,586 | 0.14× |
| Arizona | 1,271 | 0.16× |
| Louisiana | 1,242 | 0.25× |
| Massachusetts | 1,167 | 0.16× |
| South Carolina | 1,149 | 0.2× |
| Indiana | 1,066 | 0.15× |
| Tennessee | 1,047 | 0.14× |
| Alabama | 1,041 | 0.2× |
| Mississippi | 978 | 0.31× |
| Utah | 951 | 0.28× |
| Washington, District of Columbia | 890 | 0.78× |
| Arkansas | 869 | 0.28× |
| Missouri | 826 | 0.13× |
| West Virginia | 808 | 0.46× |
| Colorado | 799 | 0.13× |
| Nevada | 785 | 0.21× |
| Minnesota | 742 | 0.14× |
| Kentucky | 717 | 0.15× |
| Iowa | 708 | 0.23× |
| Alaska | 691 | 0.85× |
| Washington | 675 | 0.09× |
| Kansas | 639 | 0.21× |
| Idaho | 639 | 0.33× |
| Wisconsin | 635 | 0.11× |
| Hawaii | 611 | 0.37× |
| Montana | 602 | 0.57× |
| South Dakota | 594 | 0.68× |
| Oregon | 592 | 0.14× |
| North Dakota | 579 | 0.74× |
| New Hampshire | 570 | 0.38× |
| Wyoming | 560 | 0.99× |
| Nebraska | 558 | 0.29× |
| New Mexico | 556 | 0.29× |
| Rhode Island | 551 | 0.45× |
| Maine | 550 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile gambling | 227.91× | Games |
| Michigan Lottery | 54.52× | Games |
| Unibet | 136.19× | Games |
| Powerball | 14.78× | Games |
| Mega Millions | 15.47× | Games |
| Mohegan Sun | 39.68× | Travel & Leisure |
| Autism Awareness | 19.03× | Health |
| Online casino | 36.76× | Games |
| Diabetes mellitus awareness | 12.48× | Health |
| Online gambling | 24.3× | Games |
| Maryland Terrapins men's basketball | 50.28× | Sports |
| Chumba Casino | 12.88× | Travel & Leisure |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Duke Blue Devils men's basketball | 12.68× | Sports |
| Slot machine | 9.28× | Games |
| Sports betting | 11.31× | Games |
| Memphis Tigers men's basketball | 37.1× | Sports |
| Income tax | 13.19× | Business & Career |
| Pennsylvania Lottery | 20.42× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.53 |
| Price Sensitivity | PREMIUM | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
| Indulgence | JOY | 1.19 |
| Early Adopter Mentality | POWER | 1.13 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.8% |
| Canada | 7.0% |
| Germany | 6.8% |
See SugarHouse Casino audiences in other countries
More Casino audiences in United States
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- StarGames (1,475,466)
- Hollywood Casino at Charles Town Races (485,533)
- myVEGAS (355,927)
- Hollywood Casino Lawrenceburg (273,357)
Frequently asked questions
How many fans does SugarHouse Casino have in United States?
SugarHouse Casino has an estimated audience of 380,572 people in United States, concentrated in Pennsylvania and New Jersey.
What is the gender split and age of SugarHouse Casino fans?
47.7% of SugarHouse Casino fans are female, 52.3% are male, with an average age of 43.1 years.
Which brands do SugarHouse Casino fans like most?
SugarHouse Casino fans show strongest brand affinity for Mobile gambling (227.91×), Michigan Lottery (54.52×), and Unibet (136.19×) over the country average.
Where do SugarHouse Casino fans live in United States?
SugarHouse Casino fans in United States are most concentrated in Pennsylvania (reach 284,886), New Jersey (reach 49,661), and New York (reach 10,619). These three regions account for the largest share of the active audience.
What other brands do SugarHouse Casino fans also like?
Beyond SugarHouse Casino itself, the audience over-indexes on Michigan Lottery (54.52×), Unibet (136.19×), Powerball (14.78×), and Mega Millions (15.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SugarHouse Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.