Unibet Audience in United States
Unibet has an estimated audience of 1,077,741 people in United States. 32.6% are female, 67.4% are male, average age 38.4. Top regions: California, Pennsylvania, Florida. Top brand affinities: Sportingbet, William Hill (bookmaker), SugarHouse Casino, Baldur's Gate 3, Sportsbook.
The average Unibet fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Florida. Top brand affinities include Sportingbet, William Hill (bookmaker), SugarHouse Casino, with strongest over-indexing on Sportingbet (1554.25× the country average). Demographically, the Unibet audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Gambling
Demographics of Unibet fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 38.4 |
| Estimated audience size | 1,077,741 |
Audience persona
The typical Unibet fan in United States is more male, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Sportingbet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 131,264 | 1.11× |
| Pennsylvania | 106,452 | 2.93× |
| Florida | 105,469 | 1.45× |
| New York | 95,740 | 1.59× |
| Texas | 87,420 | 0.94× |
| Arizona | 51,515 | 2.34× |
| New Jersey | 46,510 | 1.7× |
| Virginia | 41,544 | 1.58× |
| Illinois | 35,993 | 1× |
| Georgia | 33,869 | 1.02× |
| North Carolina | 26,438 | 0.82× |
| Ohio | 25,748 | 0.78× |
| Washington | 20,596 | 0.95× |
| Massachusetts | 19,738 | 0.93× |
| Colorado | 17,889 | 1.05× |
| Michigan | 17,797 | 0.63× |
| Indiana | 16,892 | 0.86× |
| Oklahoma | 15,895 | 1.33× |
| Maryland | 15,688 | 0.85× |
| Washington, District of Columbia | 14,898 | 4.6× |
| Tennessee | 14,317 | 0.66× |
| Nevada | 14,264 | 1.37× |
| Alabama | 14,231 | 0.95× |
| South Carolina | 13,891 | 0.86× |
| Missouri | 12,193 | 0.7× |
| Kentucky | 11,174 | 0.83× |
| Connecticut | 10,704 | 0.99× |
| Oregon | 10,135 | 0.82× |
| Louisiana | 9,784 | 0.7× |
| Wisconsin | 8,851 | 0.55× |
| Minnesota | 8,682 | 0.56× |
| Utah | 8,291 | 0.86× |
| Kansas | 7,972 | 0.94× |
| Iowa | 6,672 | 0.75× |
| Mississippi | 6,603 | 0.74× |
| Arkansas | 4,522 | 0.51× |
| Hawaii | 4,308 | 0.93× |
| Nebraska | 3,757 | 0.7× |
| West Virginia | 3,747 | 0.75× |
| Maine | 2,799 | 0.73× |
| New Mexico | 2,734 | 0.51× |
| New Hampshire | 2,713 | 0.64× |
| Rhode Island | 2,439 | 0.71× |
| Idaho | 2,307 | 0.43× |
| Delaware | 1,861 | 0.63× |
| Vermont | 1,511 | 0.8× |
| Alaska | 1,473 | 0.64× |
| Montana | 1,383 | 0.46× |
| North Dakota | 1,329 | 0.6× |
| South Dakota | 1,268 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportingbet | 1554.25× | Sports |
| William Hill (bookmaker) | 167.05× | Games |
| SugarHouse Casino | 203.42× | Games |
| Baldur's Gate 3 | 68.47× | Games |
| Sportsbook | 65.53× | Games |
| Betfair | 123.81× | Games |
| FanDuel | 30.51× | Sports |
| Online casino | 51.01× | Games |
| Bristol City F.C. | 137.54× | Sports |
| DraftKings | 36.56× | Sports |
| Caesars Atlantic City | 85.18× | Travel & Leisure |
| Stake | 32.29× | Games |
| Dollar Tree | 8.07× | Shopping |
| StarGames | 51.01× | Games |
| Harrah's Atlantic City | 62.22× | Travel & Leisure |
| Baldur's Gate | 68.47× | Games |
| Las Vegas Strip | 14.34× | Travel & Leisure |
| BetMGM | 35.21× | Games |
| Online gambling | 20× | Games |
| Sports betting | 13.56× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.24 |
| LGBTQ+ Identity | OPEN | 2.08 |
| Family Orientation | CONSERVATISM | 1.91 |
| Luxury Orientation | PREMIUM | 1.87 |
| Early Adopter Mentality | POWER | 1.59 |
| Risk Appetite | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 10.6% |
| France | 7.9% |
| Italy | 7.8% |
See Unibet audiences in other countries
More Gambling audiences in United States
Frequently asked questions
How many fans does Unibet have in United States?
Unibet has an estimated audience of 1,077,741 people in United States, concentrated in California and Pennsylvania.
What is the gender split and age of Unibet fans?
32.6% of Unibet fans are female, 67.4% are male, with an average age of 38.4 years.
Which brands do Unibet fans like most?
Unibet fans show strongest brand affinity for Sportingbet (1554.25×), William Hill (bookmaker) (167.05×), and SugarHouse Casino (203.42×) over the country average.
Where do Unibet fans live in United States?
Unibet fans in United States are most concentrated in California (reach 131,264), Pennsylvania (reach 106,452), and Florida (reach 105,469). These three regions account for the largest share of the active audience.
What other brands do Unibet fans also like?
Beyond Unibet itself, the audience over-indexes on William Hill (bookmaker) (167.05×), SugarHouse Casino (203.42×), Baldur's Gate 3 (68.47×), and Sportsbook (65.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unibet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.