Rascasse Audience Intelligence

Unibet Audience in United States

A data profile of the people who buy, follow and care about Unibet in United States — modelled from more than twelve digital signal sources. Unibet has an estimated audience of 1,077,552 people in United States.

#1among Gambling in United States#249among Video / Board Game in United States#470in Games

The average Unibet fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Sportingbet, William Hill (bookmaker), Baldur's Gate 3, with strongest over-indexing on Sportingbet (1554.25× the country average).

Demographically, the Unibet audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unibet fan in United States is more male, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sportingbet.

Category: Games · Type: Video / Board Game · Subtype: Gambling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unibet profile in United States.

Audience size
1.1M
in United States
Gender
32.6%♀
67.4% male
Age
38.4
average years
Country rank
#22539
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unibet fans

32.6% are female, 67.4% are male, average age 38.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Unibet audience in United States
MetricValue
Female32.6%
Male67.4%
Average age38.4
Estimated audience size1,077,552
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Unibet audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3921%
40-4918%
50+19%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Unibet audience comes from United States.

Worldwide audience distribution share by country for Unibet
CountryShare
United Kingdom10.5%
France7.9%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unibet audience in United States is strongest.

Fig. 05

Top regions by affinity

Unibet fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.49×
02Pennsylvania~90K2.41×
03Arizona~40K1.90×
04Virginia~40K1.61×
05New York~100K1.60×
06Florida~100K1.47×
07New Jersey~40K1.46×
08Oregon~20K1.34×
09Nevada~10K1.25×
10California~100K1.11×
11Oklahoma~10K1.11×
12Illinois~40K1.07×
13Ohio~30K1.02×
14Connecticut~10K1.02×
15Washington~20K1.00×
16Colorado~20K1.00×
17Georgia~30K0.98×
18Hawaii~5K0.98×
19Texas~90K0.97×
20Massachusetts~20K0.97×
21Maryland~20K0.97×
22Alaska~2K0.97×
23Vermont~2K0.97×
24Kansas~8K0.96×
25North Dakota~2K0.95×
26Alabama~10K0.94×
27Maine~4K0.94×
28South Dakota~2K0.93×
29Indiana~20K0.92×
30West Virginia~5K0.92×
31Rhode Island~3K0.92×
32Utah~9K0.91×
33Nebraska~5K0.91×
34Montana~3K0.91×
35Delaware~3K0.91×
36New Hampshire~4K0.90×
37Mississippi~8K0.89×
38Idaho~5K0.88×
39Louisiana~10K0.87×
40Kentucky~10K0.87×
41Iowa~8K0.87×
42South Carolina~10K0.85×
43New Mexico~5K0.84×
44Arkansas~7K0.83×
45North Carolina~30K0.81×
46Tennessee~20K0.81×
47Missouri~10K0.80×
48Minnesota~10K0.76×
49Wisconsin~10K0.75×
50Michigan~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Unibet, United States
0.71×1.00×3.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unibet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unibet audience
#·InterestCategoryAffinity×
01SportingbetSports1554.25×
02SugarHouse CasinoGames203.42×
03William Hill (bookmaker)Games167.05×
04Bristol City F.C.Sports137.54×
05BetfairGames123.81×
06Caesars Atlantic CityTravel & Leisure85.18×
07Baldur's Gate 3Games68.47×
08Dave The DiverGames68.47×
09Baldur's GateGames68.47×
10SportsbookGames65.53×
11Harrah's Atlantic CityTravel & Leisure62.22×
12Online casinoGames51.01×
13StarGamesGames51.01×
14DraftKingsSports36.56×
15BetMGMGames35.21×
16StakeGames32.29×
17FanDuelSports30.51×
18Online gamblingGames20.00×
19Las Vegas StripTravel & Leisure14.34×
20Dollar TreeShopping8.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unibet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unibet audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.99×
Risk AppetiteTHRILL1.78×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unibet audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
TraditionCONSERVATISM0.60×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unibet have in United States?

Unibet has an estimated audience of 1,077,552 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Unibet fans?

32.6% of Unibet fans are female, 67.4% are male, with an average age of 38.4 years.

03

Which brands do Unibet fans like most?

Unibet fans show strongest brand affinity for Sportingbet (1554.25×), William Hill (bookmaker) (167.05×), and Baldur's Gate 3 (68.47×) over the country average.

04

Where do Unibet fans live in United States?

Unibet fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Unibet fans also like?

Beyond Unibet itself, the audience over-indexes on William Hill (bookmaker) (167.05×), Baldur's Gate 3 (68.47×), SugarHouse Casino (203.42×), and Sportsbook (65.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gambling audiences in United States

See Unibet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unibet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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