Harrah's Atlantic City Audience in United States

Harrah's Atlantic City has an estimated audience of 728,042 people in United States. 51.0% are female, 49.0% are male, average age 47.9. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: Mobile gambling, Michigan Lottery, Mohegan Sun, Powerball, Autism Awareness.

The average Harrah's Atlantic City fan in United States is 47.9 years old, balanced, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include Mobile gambling, Michigan Lottery, Mohegan Sun, with strongest over-indexing on Mobile gambling (154.13× the country average). Demographically, the Harrah's Atlantic City audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Harrah's Atlantic City fans

Demographic split for Harrah's Atlantic City audience in United States
MetricValue
Female51.0%
Male49.0%
Average age47.9
Estimated audience size728,042

Audience persona

The typical Harrah's Atlantic City fan in United States is balanced, around 47.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Mobile gambling.

Top regions in United States

Top regions ranked by reach for Harrah's Atlantic City in United States
RegionReachAffinity
New Jersey350,06118.91×
New York210,5575.18×
Pennsylvania136,1535.55×
Maryland28,6292.29×
Florida14,1350.29×
Virginia14,1340.8×
Connecticut12,4431.7×
Delaware12,2196.08×
North Carolina10,9520.5×
Massachusetts10,6020.74×
Ohio7,8350.35×
South Carolina7,1900.66×
Georgia6,5440.29×
Texas6,5030.1×
California6,2420.08×
Michigan4,6120.24×
Tennessee3,6470.25×
Illinois3,5580.15×
Washington, District of Columbia3,0691.4×
Indiana2,8700.22×
Kentucky2,3910.26×
Nevada2,2780.32×
Rhode Island1,6730.72×
New Hampshire1,6260.57×
West Virginia1,5960.47×
Alabama1,3080.13×
Arizona1,2670.09×
Louisiana1,2550.13×
Colorado1,2270.11×
Missouri1,1770.1×
Wisconsin1,0330.09×
Minnesota1,0210.1×
Oregon9370.11×
Maine9010.35×
Washington8280.06×
Kansas6970.12×
Mississippi6660.11×
Oklahoma6470.08×
Vermont5230.41×
Arkansas4760.08×
Iowa3780.06×
Utah3560.05×
Nebraska3480.1×
Hawaii2280.07×
New Mexico2250.06×
Idaho1690.05×
Alaska1640.11×
North Dakota1260.08×
Wyoming1220.11×
Montana1220.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harrah's Atlantic City audience
BrandAffinityCategory
Mobile gambling154.13×Games
Michigan Lottery29.63×Games
Mohegan Sun39.68×Travel & Leisure
Powerball9.14×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Unibet44×Games
Microblogging12.67×Technology & Electronics
Maryland Terrapins men's basketball45.25×Sports
Singer-songwriter5.51×Music & Radio
Mega Millions9.4×Games
Duke Blue Devils men's basketball11.64×Sports
Memphis Tigers men's basketball38.02×Sports
Bellagio (resort)22.74×Travel & Leisure
Income tax13.19×Business & Career
Bachelor of Business Administration41.04×Business & Career
Online gambling12.34×Games
The Venetian Las Vegas16.11×Travel & Leisure
Blackjack9.79×Games
MGM Grand Las Vegas18.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harrah's Atlantic City audience
TraitClusterScore
Luxury OrientationPREMIUM1.83
IndulgenceJOY1.61
Career OrientationPOWER1.46
TravellingTHRILL1.41
Family OrientationCONSERVATISM1.4
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Harrah's Atlantic City
CountryShare
United States96.4%
Canada2.3%
United Kingdom0.5%

See Harrah's Atlantic City audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Harrah's Atlantic City have in United States?

Harrah's Atlantic City has an estimated audience of 728,042 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Harrah's Atlantic City fans?

51.0% of Harrah's Atlantic City fans are female, 49.0% are male, with an average age of 47.9 years.

Which brands do Harrah's Atlantic City fans like most?

Harrah's Atlantic City fans show strongest brand affinity for Mobile gambling (154.13×), Michigan Lottery (29.63×), and Mohegan Sun (39.68×) over the country average.

Where do Harrah's Atlantic City fans live in United States?

Harrah's Atlantic City fans in United States are most concentrated in New Jersey (reach 350,061), New York (reach 210,557), and Pennsylvania (reach 136,153). These three regions account for the largest share of the active audience.

What other brands do Harrah's Atlantic City fans also like?

Beyond Harrah's Atlantic City itself, the audience over-indexes on Michigan Lottery (29.63×), Mohegan Sun (39.68×), Powerball (9.14×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harrah's Atlantic City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.