Rascasse Audience Intelligence

Harrah's Atlantic City Target Market in United States

A data profile of the people who buy, follow and care about Harrah's Atlantic City in United States — modelled from more than twelve digital signal sources. Harrah's Atlantic City has an estimated audience of 731,697 people in United States.

#58among Hotel in United States#2996among Brand in United States#2236in Travel & Leisure

The average Harrah's Atlantic City fan in United States is 47.9 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Pennsylvania.

Top brand affinities include Mobile gambling, Michigan Lottery, Mohegan Sun, with strongest over-indexing on Mobile gambling (95.09× the country average).

Demographically, the Harrah's Atlantic City audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harrah's Atlantic City fan in United States is balanced, around 47.9 years old, with strong Quality Awareness tendencies and a notable affinity for Mobile gambling.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harrah's Atlantic City profile in United States.

Audience size
732K
in United States
Gender
51.0%♀
49.0% male
Age
47.9
average years
Country rank
#29101
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harrah's Atlantic City

51.0% are female, 49.0% are male, average age 47.9.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Harrah's Atlantic City audience in United States
MetricValue
Female51.0%
Male49.0%
Average age47.9
Estimated audience size731,697
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Harrah's Atlantic City audience in United States
Age bracketShare%
16-194%
20-2910%
30-3919%
40-4926%
50+41%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Harrah's Atlantic City audience comes from United States.

Worldwide audience distribution share by country for Harrah's Atlantic City
CountryShare
United States96.4%
Canada2.3%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harrah's Atlantic City audience in United States is strongest.

Fig. 05

Top regions by affinity

Harrah's Atlantic City customers by region in United States
#RegionReachAffinity×
01New Jersey~300K18.53×
02Delaware~10K6.58×
03Pennsylvania~100K5.35×
04New York~200K4.83×
05Maryland~30K2.50×
06Connecticut~10K1.62×
07Washington, District of Columbia~3K1.40×
08Rhode Island~2K0.89×
09Virginia~20K0.86×
10South Dakota~1K0.82×
11Montana~2K0.81×
12Alaska~1K0.81×
13North Dakota~1K0.79×
14Massachusetts~10K0.75×
15Idaho~3K0.75×
16Hawaii~2K0.73×
17New Hampshire~2K0.73×
18New Mexico~3K0.70×
19Vermont<1K0.70×
20West Virginia~2K0.66×
21Nebraska~2K0.63×
22South Carolina~7K0.61×
23Utah~4K0.61×
24Arkansas~4K0.61×
25Iowa~4K0.60×
26Mississippi~4K0.59×
27Maine~2K0.58×
28Oklahoma~4K0.55×
29Kansas~3K0.55×
30North Carolina~10K0.49×
31Oregon~4K0.46×
32Nevada~3K0.44×
33Louisiana~4K0.43×
34Alabama~4K0.41×
35Kentucky~4K0.41×
36Washington~6K0.40×
37Wisconsin~4K0.40×
38Missouri~5K0.39×
39Ohio~8K0.37×
40Minnesota~4K0.36×
41Colorado~4K0.35×
42Arizona~5K0.34×
43Tennessee~5K0.34×
44Indiana~4K0.34×
45Georgia~7K0.33×
46Michigan~6K0.31×
47Florida~10K0.30×
48Illinois~6K0.24×
49Texas~10K0.17×
50California~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Harrah's Atlantic City, United States
0.14×1.00×18.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harrah's Atlantic City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harrah's Atlantic City audience
#·InterestCategoryAffinity×
01Mobile gamblingGames95.09×
02UnibetGames62.22×
03Mohegan SunTravel & Leisure37.66×
04Maryland Terrapins men's basketballSports33.71×
05Flamingo Las VegasTravel & Leisure24.97×
06Bellagio (resort)Travel & Leisure22.07×
07Pennsylvania LotteryGames21.04×
08Michael SchumacherSports20.00×
09Michigan LotteryGames19.91×
10Caesars PalaceTravel & Leisure19.88×
11The Venetian Las VegasTravel & Leisure19.50×
12MGM Grand Las VegasTravel & Leisure18.50×
13Online gamblingGames10.59×
14World SeriesSports8.49×
15Duke Blue Devils men's basketballSports8.38×
16Mega MillionsGames6.98×
17PowerballGames6.77×
18Seattle MarinersSports6.19×
19QVCMovies & TV5.78×
20Mortgage loansBusiness & Career3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harrah's Atlantic City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harrah's Atlantic City audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.84×
Family OrientationCONSERVATISM1.76×
Price SensitivityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harrah's Atlantic City audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.78×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harrah's Atlantic City's target market in United States?

Harrah's Atlantic City's target market in United States covers an estimated 731,697 people, concentrated in New Jersey and New York.

02

What is the gender split and age of Harrah's Atlantic City customers?

51.0% of the Harrah's Atlantic City audience are female, 49.0% are male, with an average age of 47.9 years.

03

Which brands do Harrah's Atlantic City fans like most?

Harrah's Atlantic City fans show strongest brand affinity for Mobile gambling (95.09×), Michigan Lottery (19.91×), and Mohegan Sun (37.66×) over the country average.

04

Where do Harrah's Atlantic City fans live in United States?

Harrah's Atlantic City fans in United States are most concentrated in New Jersey (reach ~300K), New York (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Harrah's Atlantic City fans also like?

Beyond Harrah's Atlantic City itself, the audience over-indexes on Michigan Lottery (19.91×), Mohegan Sun (37.66×), Unibet (62.22×), and Powerball (6.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harrah's Atlantic City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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