Rascasse Audience Intelligence

Holiday Inn Target Market in United States

A data profile of the people who buy, follow and care about Holiday Inn in United States — modelled from more than twelve digital signal sources. Holiday Inn has an estimated audience of 5,633,198 people in United States.

#4among Hotel in United States#618among Brand in United States#508in Travel & Leisure

The average Holiday Inn fan in United States is 44.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Holiday Inn Express, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Holiday Inn Express (29.17× the country average).

Demographically, the Holiday Inn audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holiday Inn fan in United States is more female, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Holiday Inn Express.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday Inn profile in United States.

Audience size
5.6M
in United States
Gender
58.9%♀
41.1% male
Age
44.5
average years
Country rank
#6010
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Holiday Inn

58.9% are female, 41.1% are male, average age 44.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Holiday Inn audience in United States
MetricValue
Female58.9%
Male41.1%
Average age44.5
Estimated audience size5,633,198
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Holiday Inn audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4928%
50+30%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Holiday Inn audience comes from United States.

Worldwide audience distribution share by country for Holiday Inn
CountryShare
United States27.6%
China18.9%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday Inn audience in United States is strongest.

Fig. 05

Top regions by affinity

Holiday Inn customers by region in United States
#RegionReachAffinity×
01Wyoming~20K1.71×
02South Dakota~20K1.58×
03Louisiana~100K1.56×
04New Mexico~40K1.43×
05Mississippi~70K1.37×
06Nebraska~40K1.29×
07Kansas~60K1.27×
08Texas~600K1.25×
09Michigan~200K1.24×
10North Dakota~20K1.23×
11Indiana~100K1.21×
12Florida~500K1.20×
13Illinois~200K1.19×
14Tennessee~100K1.19×
15Arkansas~60K1.17×
16Missouri~100K1.16×
17Wisconsin~100K1.15×
18West Virginia~30K1.15×
19Alabama~90K1.10×
20Kentucky~80K1.10×
21Oklahoma~70K1.09×
22Iowa~50K1.09×
23Montana~20K1.06×
24Washington, District of Columbia~20K0.99×
25Virginia~100K0.97×
26Maryland~100K0.97×
27Ohio~200K0.96×
28South Carolina~90K0.96×
29Arizona~100K0.95×
30Colorado~90K0.93×
31Georgia~200K0.92×
32Minnesota~80K0.90×
33Oregon~60K0.90×
34Idaho~30K0.89×
35North Carolina~200K0.86×
36Pennsylvania~200K0.84×
37New Jersey~100K0.83×
38New Hampshire~20K0.82×
39California~500K0.81×
40Washington~100K0.81×
41Utah~40K0.80×
42Nevada~50K0.79×
43Delaware~10K0.76×
44New York~200K0.73×
45Massachusetts~80K0.70×
46Maine~20K0.70×
47Connecticut~40K0.66×
48Rhode Island~10K0.65×
49Vermont~6K0.59×
50Hawaii~9K0.36×
Fig. 06

Affinity by region

Affinity by region — Holiday Inn, United States
0.36×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday Inn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday Inn audience
#·InterestCategoryAffinity×
01LDS Conference CenterArts & Culture82.88×
02Holiday Inn ExpressTravel & Leisure29.17×
03MotelTravel & Leisure17.10×
04Midas (automotive service)Cars & Mobility11.48×
05Long John Silver'sFood & Beverages9.18×
06Fifth Third BankBusiness & Career9.11×
07O'Reilly Auto PartsCars & Mobility8.67×
08New-adult fictionLiterature6.92×
09AutoZoneCars & Mobility6.66×
10Advance Auto PartsCars & Mobility6.22×
11United Parcel ServiceBusiness & Career4.41×
12Risk managementBusiness & Career4.15×
13MenardsHome & Garden4.01×
14Tractor Supply CompanyShopping3.99×
15Power toolHome & Garden3.45×
16AldiShopping2.77×
17Hobby LobbyHome & Garden2.61×
18BusinessBusiness & Career1.66×
19FoodFood & Beverages1.65×
20Food and drinkFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday Inn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday Inn audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.84×
Quality AwarenessPREMIUM1.82×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday Inn audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
SustainabilityBALANCE0.77×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Holiday Inn's target market in United States?

Holiday Inn's target market in United States covers an estimated 5,633,198 people, concentrated in Texas and California.

02

What is the gender split and age of Holiday Inn customers?

58.9% of the Holiday Inn audience are female, 41.1% are male, with an average age of 44.5 years.

03

Which brands do Holiday Inn fans like most?

Holiday Inn fans show strongest brand affinity for Holiday Inn Express (29.17×), AutoZone (6.66×), and O'Reilly Auto Parts (8.67×) over the country average.

04

Where do Holiday Inn fans live in United States?

Holiday Inn fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday Inn fans also like?

Beyond Holiday Inn itself, the audience over-indexes on AutoZone (6.66×), O'Reilly Auto Parts (8.67×), Motel (17.1×), and Advance Auto Parts (6.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Holiday Inn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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