Holiday Inn Audience in United States

Holiday Inn logo

Holiday Inn has an estimated audience of 5,971,635 people in United States. 58.9% are female, 41.1% are male, average age 44.5. Top regions: Texas, California, Florida. Top brand affinities: Holiday Inn Express, AutoZone, O'Reilly Auto Parts, Motel, Advance Auto Parts.

The average Holiday Inn fan in United States is 44.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Holiday Inn Express, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Holiday Inn Express (29.17× the country average). Demographically, the Holiday Inn audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Holiday Inn fans

Demographic split for Holiday Inn audience in United States
MetricValue
Female58.9%
Male41.1%
Average age44.5
Estimated audience size5,971,635

Audience persona

The typical Holiday Inn fan in United States is more female, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Holiday Inn Express.

Top regions in United States

Top regions ranked by reach for Holiday Inn in United States
RegionReachAffinity
Texas683,7811.33×
California546,9130.83×
Florida510,0261.26×
New York260,2160.78×
Illinois250,8411.26×
Michigan202,5351.3×
Ohio180,0810.98×
Georgia175,1590.95×
Pennsylvania173,4280.86×
North Carolina161,7360.9×
Tennessee144,7491.21×
Virginia144,5370.99×
Indiana137,8011.26×
New Jersey134,0950.88×
Louisiana123,5491.6×
Missouri116,4281.21×
Arizona115,9660.95×
Wisconsin104,7011.17×
Maryland99,7790.97×
Washington98,5750.82×
Alabama91,1271.09×
Colorado90,1540.96×
South Carolina89,2110.99×
Massachusetts85,2610.72×
Kentucky81,7681.09×
Minnesota77,0750.9×
Oklahoma71,1091.07×
Mississippi65,2281.33×
Oregon61,2340.89×
Kansas59,7941.27×
Arkansas56,9721.16×
Iowa53,0761.08×
Nevada45,6270.79×
Utah42,3700.79×
New Mexico41,4111.38×
Connecticut40,1580.67×
Nebraska38,1851.28×
West Virginia30,1801.09×
Idaho25,6440.86×
South Dakota20,7861.51×
New Hampshire18,9420.81×
Washington, District of Columbia17,7380.99×
Montana16,4780.99×
North Dakota14,1911.16×
Maine14,0860.66×
Wyoming13,3641.51×
Delaware12,2270.74×
Rhode Island11,7930.62×
Hawaii8,4570.33×
Vermont5,3760.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holiday Inn audience
BrandAffinityCategory
Holiday Inn Express29.17×Travel & Leisure
AutoZone6.66×Cars & Mobility
O'Reilly Auto Parts8.67×Cars & Mobility
Motel17.1×Travel & Leisure
Advance Auto Parts6.22×Cars & Mobility
United Parcel Service4.41×Business & Career
Menards4.01×Home & Garden
Fifth Third Bank9.11×Business & Career
Midas (automotive service)11.48×Cars & Mobility
Food and drink1.64×Food & Beverages
Aldi2.77×Shopping
Food1.65×Food & Beverages
Hobby Lobby2.61×Home & Garden
Risk management4.15×Business & Career
Business1.66×Business & Career
Power tool3.45×Home & Garden
Long John Silver's9.18×Food & Beverages
New-adult fiction6.92×Literature
LDS Conference Center82.88×Arts & Culture
Tractor Supply Company3.99×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holiday Inn audience
TraitClusterScore
Career OrientationPOWER1.44
TravellingTHRILL1.42
Community OrientationOPEN1.4
Family OrientationCONSERVATISM1.39
Convenience OrientationPREMIUM1.3
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Holiday Inn
CountryShare
United States28.9%
China18.7%
United Kingdom10.2%

See Holiday Inn audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Holiday Inn have in United States?

Holiday Inn has an estimated audience of 5,971,635 people in United States, concentrated in Texas and California.

What is the gender split and age of Holiday Inn fans?

58.9% of Holiday Inn fans are female, 41.1% are male, with an average age of 44.5 years.

Which brands do Holiday Inn fans like most?

Holiday Inn fans show strongest brand affinity for Holiday Inn Express (29.17×), AutoZone (6.66×), and O'Reilly Auto Parts (8.67×) over the country average.

Where do Holiday Inn fans live in United States?

Holiday Inn fans in United States are most concentrated in Texas (reach 683,781), California (reach 546,913), and Florida (reach 510,026). These three regions account for the largest share of the active audience.

What other brands do Holiday Inn fans also like?

Beyond Holiday Inn itself, the audience over-indexes on AutoZone (6.66×), O'Reilly Auto Parts (8.67×), Motel (17.1×), and Advance Auto Parts (6.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.