Rascasse Audience Intelligence

Holiday Inn Target Market in Germany

A data profile of the people who buy, follow and care about Holiday Inn in Germany — modelled from more than twelve digital signal sources. Holiday Inn has an estimated audience of 580,912 people in Germany.

#9among Hotel in Germany#1359among Brand in Germany#808in Travel & Leisure

The average Holiday Inn fan in Germany is 39.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Holiday Inn Express, Holiday House, IHG Rewards Club, with strongest over-indexing on Holiday Inn Express (157.14× the country average).

Demographically, the Holiday Inn audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Holiday Inn fan in Germany is balanced, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Holiday Inn Express.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday Inn profile in Germany.

Audience size
581K
in Germany
Gender
54.8%♀
45.2% male
Age
39.9
average years
Country rank
#10393
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Holiday Inn

54.8% are female, 45.2% are male, average age 39.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Holiday Inn audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age39.9
Estimated audience size580,912
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Holiday Inn audience in Germany
Age bracketShare%
16-1920%
20-2916%
30-3920%
40-4925%
50+20%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Holiday Inn audience comes from Germany.

Worldwide audience distribution share by country for Holiday Inn
CountryShare
United States27.6%
China18.9%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday Inn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Holiday Inn customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.71×
02Bayern~100K1.53×
03Hessen~70K1.50×
04Berlin~30K1.21×
05Baden-Württemberg~100K1.20×
06Nordrhein-Westfalen~100K1.03×
07Rheinland-Pfalz~30K1.00×
08Saarland~7K0.98×
09Schleswig-Holstein~20K0.95×
10Brandenburg~20K0.95×
11Bremen~5K0.93×
12Niedersachsen~50K0.86×
13Sachsen~20K0.69×
14Sachsen-Anhalt~9K0.57×
15Thüringen~8K0.52×
16Mecklenburg-Vorpommern~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Holiday Inn, Germany
0.51×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday Inn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday Inn audience
#·InterestCategoryAffinity×
01IHG Rewards ClubTravel & Leisure332.36×
02Marriott Vacation ClubTravel & Leisure219.81×
03Hilton HHonorsTravel & Leisure195.19×
04Holiday Inn ExpressTravel & Leisure157.14×
05Holiday HouseHome & Garden134.62×
06Autograph Collection HotelsTravel & Leisure82.50×
07Rixos SungateTravel & Leisure74.59×
08Four Points by SheratonTravel & Leisure68.75×
09Voyages-sncf.comCars & Mobility49.45×
10Conference and resort hotelsTravel & Leisure20.00×
11Celebrity CruisesTravel & Leisure20.00×
12MotelTravel & Leisure19.14×
13FincaTravel & Leisure15.38×
14Healthy LifestylesHealth12.18×
15Philipp HochmairMovies & TV11.36×
16CasamundoTravel & Leisure11.22×
17Vacation rentalTravel & Leisure6.99×
18Apartment hotelTravel & Leisure6.11×
19TrivagoTravel & Leisure5.72×
20CottageTravel & Leisure5.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday Inn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday Inn audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.66×
MindfulnessBALANCE1.59×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday Inn audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Social Media UsageJOY0.75×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Holiday Inn's target market in Germany?

Holiday Inn's target market in Germany covers an estimated 580,912 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Holiday Inn customers?

54.8% of the Holiday Inn audience are female, 45.2% are male, with an average age of 39.9 years.

03

Which brands do Holiday Inn fans like most?

Holiday Inn fans show strongest brand affinity for Holiday Inn Express (157.14×), Holiday House (134.62×), and IHG Rewards Club (332.36×) over the country average.

04

Where do Holiday Inn fans live in Germany?

Holiday Inn fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday Inn fans also like?

Beyond Holiday Inn itself, the audience over-indexes on Holiday House (134.62×), IHG Rewards Club (332.36×), Marriott Vacation Club (219.81×), and Conference and resort hotels (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See Holiday Inn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Holiday Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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