Holiday Inn Audience in Germany
Holiday Inn has an estimated audience of 594,458 people in Germany. 54.8% are female, 45.2% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Holiday Inn Express, Holiday House, IHG Rewards Club, Marriott Vacation Club, Conference and resort hotels.
The average Holiday Inn fan in Germany is 39.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Holiday Inn Express, Holiday House, IHG Rewards Club, with strongest over-indexing on Holiday Inn Express (157.14× the country average). Demographically, the Holiday Inn audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Holiday Inn fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 39.9 |
| Estimated audience size | 594,458 |
Audience persona
The typical Holiday Inn fan in Germany is balanced, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Holiday Inn Express.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 148,321 | 1.55× |
| Nordrhein-Westfalen | 140,087 | 1.08× |
| Baden-Württemberg | 96,740 | 1.19× |
| Hessen | 65,005 | 1.44× |
| Niedersachsen | 50,622 | 0.88× |
| Berlin | 33,056 | 1.24× |
| Rheinland-Pfalz | 30,685 | 1.03× |
| Hamburg | 23,825 | 1.77× |
| Sachsen | 20,524 | 0.7× |
| Schleswig-Holstein | 20,277 | 0.95× |
| Brandenburg | 16,622 | 0.9× |
| Sachsen-Anhalt | 8,598 | 0.56× |
| Thüringen | 7,300 | 0.48× |
| Saarland | 6,710 | 0.92× |
| Mecklenburg-Vorpommern | 5,200 | 0.46× |
| Bremen | 4,400 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holiday Inn Express | 157.14× | Travel & Leisure |
| Holiday House | 134.62× | Home & Garden |
| IHG Rewards Club | 332.36× | Travel & Leisure |
| Marriott Vacation Club | 219.81× | Travel & Leisure |
| Conference and resort hotels | 20× | Travel & Leisure |
| Hilton HHonors | 195.19× | Travel & Leisure |
| Voyages-sncf.com | 49.45× | Cars & Mobility |
| Healthy Lifestyles | 12.18× | Health |
| Celebrity Cruises | 20× | Travel & Leisure |
| Vacation rental | 6.99× | Travel & Leisure |
| Four Points by Sheraton | 68.75× | Travel & Leisure |
| Motel | 19.14× | Travel & Leisure |
| Autograph Collection Hotels | 82.5× | Travel & Leisure |
| Trivago | 5.72× | Travel & Leisure |
| Cottage | 5.61× | Travel & Leisure |
| Rixos Sungate | 74.59× | Travel & Leisure |
| Casamundo | 11.22× | Travel & Leisure |
| Philipp Hochmair | 11.36× | Movies & TV |
| Apartment hotel | 6.11× | Travel & Leisure |
| Finca | 15.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.57 |
| Indulgence | JOY | 1.84 |
| Convenience Orientation | PREMIUM | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| Quality Awareness | PREMIUM | 1.63 |
| Community Orientation | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| China | 18.7% |
| United Kingdom | 10.2% |
See Holiday Inn audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Holiday Inn have in Germany?
Holiday Inn has an estimated audience of 594,458 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Holiday Inn fans?
54.8% of Holiday Inn fans are female, 45.2% are male, with an average age of 39.9 years.
Which brands do Holiday Inn fans like most?
Holiday Inn fans show strongest brand affinity for Holiday Inn Express (157.14×), Holiday House (134.62×), and IHG Rewards Club (332.36×) over the country average.
Where do Holiday Inn fans live in Germany?
Holiday Inn fans in Germany are most concentrated in Bayern (reach 148,321), Nordrhein-Westfalen (reach 140,087), and Baden-Württemberg (reach 96,740). These three regions account for the largest share of the active audience.
What other brands do Holiday Inn fans also like?
Beyond Holiday Inn itself, the audience over-indexes on Holiday House (134.62×), IHG Rewards Club (332.36×), Marriott Vacation Club (219.81×), and Conference and resort hotels (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.