A data profile of the people who buy, follow and care about Conference and resort hotels in Germany — modelled from more than twelve digital signal sources. Conference and resort hotels has an estimated audience of 1,198,466 people in Germany.
Conference and resort hotels has an estimated audience of 1,198,466 people in Germany. 58.8% are female, 41.2% are male, average age 46.1. Top brand affinities: MakeMyTrip, Resort, B&B Hotels, SunExpress, Gold Coast, Queensland.
Top brand affinities include MakeMyTrip, Resort, B&B Hotels, with strongest over-indexing on MakeMyTrip (29.34× the country average).
Demographically, the Conference and resort hotels audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Conference and resort hotels fan in Germany is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for MakeMyTrip.
The key figures that characterise the Conference and resort hotels profile in Germany.
58.8% are female, 41.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 46.1 |
| Estimated audience size | 1,198,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide Conference and resort hotels audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 6.2% |
| Italy | 5.5% |
The strongest cross-interests of the Conference and resort hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hilton Garden Inn | Travel & Leisure | 30.71× | ||
| 02 | MakeMyTrip | Travel & Leisure | 29.34× | ||
| 03 | Shangri-La | Travel & Leisure | 20.17× | ||
| 04 | InterContinental | Travel & Leisure | 15.85× | ||
| 05 | Gold Coast, Queensland | Travel & Leisure | 12.54× | ||
| 06 | Holiday Inn | Travel & Leisure | 11.74× | ||
| 07 | B&B Hotels | Travel & Leisure | 11.49× | ||
| 08 | Travel insurance | Travel & Leisure | 8.27× | ||
| 09 | Business travel | Business & Career | 6.04× | ||
| 10 | Villa | Travel & Leisure | 4.70× | ||
| 11 | Resort | Travel & Leisure | 4.59× | ||
| 12 | SunExpress | Travel & Leisure | 4.57× | ||
| 13 | Creative Commons | Technology & Electronics | 4.49× | ||
| 14 | Antalya | Travel & Leisure | 4.46× | ||
| 15 | TUI | Travel & Leisure | 3.77× | ||
| 16 | Eurowings | Travel & Leisure | 3.13× | ||
| 17 | Lufthansa | Travel & Leisure | 2.67× | ||
| 18 | CHECK24 | Business & Career | 2.51× | ||
| 19 | Ryanair | Travel & Leisure | 2.41× | ||
| 20 | Internet & Social Media | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.76× | |
| Quality Awareness | PREMIUM | 2.45× | |
| Luxury Orientation | PREMIUM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Pet Ownership | JOY | 0.61× | |
| Community Orientation | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Conference and resort hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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