Conference and resort hotels Audience in Germany
Conference and resort hotels has an estimated audience of 1,198,466 people in Germany. 58.8% are female, 41.2% are male, average age 46.1. Top brand affinities: MakeMyTrip, Resort, B&B Hotels, Hilton Garden Inn, Gold Coast, Queensland.
Top brand affinities include MakeMyTrip, Resort, B&B Hotels, with strongest over-indexing on MakeMyTrip (29.34× the country average). Demographically, the Conference and resort hotels audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Category: Travel & Leisure · Type: Topic
Demographics of Conference and resort hotels fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 46.1 |
| Estimated audience size | 1,198,466 |
Audience persona
The typical Conference and resort hotels fan in Germany is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for MakeMyTrip.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MakeMyTrip | 29.34× | Travel & Leisure |
| Resort | 4.59× | Travel & Leisure |
| B&B Hotels | 11.49× | Travel & Leisure |
| Hilton Garden Inn | 30.71× | Travel & Leisure |
| Gold Coast, Queensland | 12.54× | Travel & Leisure |
| Villa | 4.7× | Travel & Leisure |
| TUI | 3.77× | Travel & Leisure |
| Eurowings | 3.13× | Travel & Leisure |
| Holiday Inn | 11.74× | Travel & Leisure |
| Lufthansa | 2.67× | Travel & Leisure |
| Creative Commons | 4.49× | Technology & Electronics |
| Shangri-La | 20.17× | Travel & Leisure |
| CHECK24 | 2.51× | Business & Career |
| Ryanair | 2.41× | Travel & Leisure |
| SunExpress | 4.57× | Travel & Leisure |
| Business travel | 6.04× | Business & Career |
| Travel insurance | 8.27× | Travel & Leisure |
| Antalya | 4.46× | Travel & Leisure |
| 1.9× | Internet & Social Media | |
| InterContinental | 15.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.91 |
| Mindfulness | BALANCE | 2.75 |
| Design Affinity | PREMIUM | 2.46 |
| Travelling | THRILL | 2.27 |
| Sustainability | BALANCE | 1.92 |
| Luxury Orientation | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 6.2% |
| Italy | 5.5% |
See Conference and resort hotels audiences in other countries
- Conference and resort hotels — United States
- Conference and resort hotels — United Kingdom
- Conference and resort hotels — France
- Conference and resort hotels — Italy
- Conference and resort hotels — Spain
- Conference and resort hotels — Brazil
- Conference and resort hotels — Japan
- Conference and resort hotels — South Korea
- Conference and resort hotels — India
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Conference and resort hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.