Gold Coast, Queensland Audience in Germany
Gold Coast, Queensland has an estimated audience of 770,078 people in Germany. 49.8% are female, 50.2% are male, average age 43.1. Top brand affinities: Maison Margiela, Matt Damon, Stena Line, Hilton Hotels & Resorts, Leipzig Book Fair.
Top brand affinities include Maison Margiela, Matt Damon, Stena Line, with strongest over-indexing on Maison Margiela (20× the country average). Demographically, the Gold Coast, Queensland audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Gold Coast, Queensland fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.1 |
| Estimated audience size | 770,078 |
Audience persona
The typical Gold Coast, Queensland fan in Germany is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Maison Margiela.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maison Margiela | 20× | Fashion & Accessoires |
| Matt Damon | 17.82× | Movies & TV |
| Stena Line | 27.04× | Cars & Mobility |
| Hilton Hotels & Resorts | 18.69× | Travel & Leisure |
| Leipzig Book Fair | 29.93× | Literature |
| Satire | 6.65× | Literature |
| Borussia Dortmund | 1.92× | Sports |
| Hyatt | 20× | Travel & Leisure |
| Windsurfing | 6.38× | Sports |
| Country rap | 7.31× | Music & Radio |
| Tagesschau | 2.4× | Movies & TV |
| Montblanc (company) | 9.48× | Fashion & Accessoires |
| Novotel | 17.88× | Travel & Leisure |
| Rocky Mountains | 19.13× | Travel & Leisure |
| Crystal Cruises | 17.22× | Travel & Leisure |
| German television comedy | 5.49× | Movies & TV |
| Livemusic | 3.04× | Music & Radio |
| Scuba diving | 5.92× | Travel & Leisure |
| Dominican Republic | 9.24× | Travel & Leisure |
| Margot Robbie | 4.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.79 |
| Quality Awareness | PREMIUM | 1.67 |
| Risk Appetite | THRILL | 1.65 |
| Tradition | CONSERVATISM | 1.62 |
| Extroversion | THRILL | 1.58 |
| Pet Ownership | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 32.6% |
| United States | 18.7% |
| United Kingdom | 7.2% |
See Gold Coast, Queensland audiences in other countries
- Gold Coast, Queensland — United States
- Gold Coast, Queensland — United Kingdom
- Gold Coast, Queensland — France
- Gold Coast, Queensland — Italy
- Gold Coast, Queensland — Spain
- Gold Coast, Queensland — Brazil
- Gold Coast, Queensland — Japan
- Gold Coast, Queensland — South Korea
- Gold Coast, Queensland — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gold Coast, Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.