Gold Coast, Queensland Audience in Germany

Gold Coast, Queensland logo

Gold Coast, Queensland has an estimated audience of 770,078 people in Germany. 49.8% are female, 50.2% are male, average age 43.1. Top brand affinities: Business English, Product design, Kouign-amann, Islamism, Sub Zero (Official).

Top brand affinities include Business English, Product design, Kouign-amann, with strongest over-indexing on Business English (13.02× the country average). Demographically, the Gold Coast, Queensland audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Gold Coast, Queensland fans

Demographic split for Gold Coast, Queensland audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age43.1
Estimated audience size770,078

Audience persona

The typical Gold Coast, Queensland fan in Germany is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Business English.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold Coast, Queensland audience
BrandAffinityCategory
Business English13.02×Business & Career
Product design4.95×Business & Career
Kouign-amann19.83×Food & Beverages
Islamism10.95×Politics & Society
Sub Zero (Official)20×Literature
Israel2.54×Travel & Leisure
Medieval fantasy13.1×Literature
Pillow1.7×Home & Garden
CAC 401.54×Business & Career
Elgato Gaming9.24×Games
Nurse education2.48×Kids & Family
Urban horticulture1.69×Home & Garden
Collectable1.51×Kids & Family
Nationality2.66×Politics & Society
Brian "Head" Welch13.06×Music & Radio
Graham Greene3.78×Literature
Graham Greene (actor)3.3×
Box lacrosse9.48×Sports
Cynthia Erivo3.17×Movies & TV
Príncipe20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold Coast, Queensland audience
TraitClusterScore
TravellingTHRILL1.79
Quality AwarenessPREMIUM1.67
Risk AppetiteTHRILL1.65
TraditionCONSERVATISM1.62
ExtroversionTHRILL1.58
Pet OwnershipJOY1.55

Worldwide distribution

Worldwide audience distribution share by country for Gold Coast, Queensland
CountryShare
Australia32.6%
United States18.7%
United Kingdom7.2%

See Gold Coast, Queensland audiences in other countries

More Region audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gold Coast, Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.