Stena Line Audience in Germany
Stena Line has an estimated audience of 343,058 people in Germany. 55.6% are female, 44.4% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Schleswig-Holstein, Niedersachsen. Top brand affinities: Ryanair, Ferry, MSC Preziosa, Hurtigruten, Luxury Travel.
The average Stena Line fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Schleswig-Holstein, Niedersachsen. Top brand affinities include Ryanair, Ferry, MSC Preziosa, with strongest over-indexing on Ryanair (11.53× the country average). Demographically, the Stena Line audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Ferry line
Demographics of Stena Line fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.1 |
| Estimated audience size | 343,058 |
Audience persona
The typical Stena Line fan in Germany is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,472 | 0.62× |
| Schleswig-Holstein | 44,156 | 3.58× |
| Niedersachsen | 37,676 | 1.13× |
| Bayern | 20,388 | 0.37× |
| Mecklenburg-Vorpommern | 17,425 | 2.66× |
| Baden-Württemberg | 14,461 | 0.31× |
| Hessen | 12,619 | 0.48× |
| Berlin | 12,468 | 0.81× |
| Hamburg | 11,990 | 1.55× |
| Sachsen | 11,642 | 0.69× |
| Brandenburg | 10,758 | 1.01× |
| Sachsen-Anhalt | 6,014 | 0.68× |
| Rheinland-Pfalz | 5,847 | 0.34× |
| Thüringen | 5,731 | 0.66× |
| Bremen | 2,740 | 0.93× |
| Saarland | 738 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 11.53× | Travel & Leisure |
| Ferry | 38.38× | Travel & Leisure |
| MSC Preziosa | 82.24× | Travel & Leisure |
| Hurtigruten | 29.03× | Travel & Leisure |
| Luxury Travel | 19.36× | Travel & Leisure |
| Xabi Alonso | 17.16× | Sports |
| EasyJet | 14.26× | Travel & Leisure |
| MSC Fantasia | 87.12× | Travel & Leisure |
| Holiday Inn | 31.39× | Travel & Leisure |
| River cruise | 32.71× | Travel & Leisure |
| Visit Norway | 29.12× | Travel & Leisure |
| Celebrity Cruises | 23.62× | Travel & Leisure |
| Gold Coast, Queensland | 19.74× | Travel & Leisure |
| Mount Kilimanjaro | 54.29× | Travel & Leisure |
| De Beers | 27.53× | Fashion & Accessoires |
| Weekend trips | 47.29× | Travel & Leisure |
| Peak District | 90.94× | Travel & Leisure |
| Princess Cruises | 19.55× | Travel & Leisure |
| Lion | 9.87× | Pets & Animals |
| Rocky Mountains | 23.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.25 |
| Family Orientation | CONSERVATISM | 2.29 |
| Travelling | THRILL | 1.84 |
| Convenience Orientation | PREMIUM | 1.79 |
| DIY Mentality | THRILL | 1.64 |
| Community Orientation | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 32.8% |
| Sweden | 16.5% |
| Germany | 9.8% |
See Stena Line audiences in other countries
More Ferry line audiences in Germany
- Color Line (ferry operator) (611,583)
- AG Ems (476,167)
- TT-Line (382,492)
- Adler-Schiffe (120,637)
- Irish Ferries (88,530)
Frequently asked questions
How many fans does Stena Line have in Germany?
Stena Line has an estimated audience of 343,058 people in Germany, concentrated in Nordrhein-Westfalen and Schleswig-Holstein.
What is the gender split and age of Stena Line fans?
55.6% of Stena Line fans are female, 44.4% are male, with an average age of 42.1 years.
Which brands do Stena Line fans like most?
Stena Line fans show strongest brand affinity for Ryanair (11.53×), Ferry (38.38×), and MSC Preziosa (82.24×) over the country average.
Where do Stena Line fans live in Germany?
Stena Line fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,472), Schleswig-Holstein (reach 44,156), and Niedersachsen (reach 37,676). These three regions account for the largest share of the active audience.
What other brands do Stena Line fans also like?
Beyond Stena Line itself, the audience over-indexes on Ferry (38.38×), MSC Preziosa (82.24×), Hurtigruten (29.03×), and Luxury Travel (19.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stena Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.