Rascasse Audience Intelligence

Stena Line Target Market in Germany

A data profile of the people who buy, follow and care about Stena Line in Germany — modelled from more than twelve digital signal sources. Stena Line has an estimated audience of 345,631 people in Germany.

#4among Ferry line in Germany#1998among Brand in Germany#709in Cars & Mobility

The average Stena Line fan in Germany is 42.1 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Ryanair, Ferry, MSC Preziosa, with strongest over-indexing on Ryanair (11.53× the country average).

Demographically, the Stena Line audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stena Line fan in Germany is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryanair.

Category: Cars & Mobility · Type: Brand · Subtype: Ferry line

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stena Line profile in Germany.

Audience size
346K
in Germany
Gender
55.6%♀
44.4% male
Age
42.1
average years
Country rank
#15664
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stena Line

55.6% are female, 44.4% are male, average age 42.1.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Stena Line audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age42.1
Estimated audience size345,631
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Stena Line audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4924%
50+26%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Stena Line audience comes from Germany.

Worldwide audience distribution share by country for Stena Line
CountryShare
United Kingdom32.8%
Sweden16.7%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stena Line audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stena Line customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K3.56×
02Mecklenburg-Vorpommern~20K2.76×
03Hamburg~10K1.49×
04Niedersachsen~40K1.10×
05Brandenburg~10K1.03×
06Bremen~3K0.97×
07Berlin~10K0.77×
08Thüringen~6K0.74×
09Sachsen-Anhalt~6K0.71×
10Sachsen~10K0.69×
11Nordrhein-Westfalen~40K0.58×
12Hessen~10K0.46×
13Saarland~2K0.39×
14Bayern~20K0.36×
15Rheinland-Pfalz~6K0.36×
16Baden-Württemberg~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Stena Line, Germany
0.31×1.00×3.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stena Line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stena Line audience
#·InterestCategoryAffinity×
01Peak DistrictTravel & Leisure90.94×
02MSC FantasiaTravel & Leisure87.12×
03MSC PreziosaTravel & Leisure82.24×
04Mount KilimanjaroTravel & Leisure54.29×
05Weekend tripsTravel & Leisure47.29×
06FerryTravel & Leisure38.38×
07River cruiseTravel & Leisure32.71×
08Holiday InnTravel & Leisure31.39×
09Visit NorwayTravel & Leisure29.12×
10HurtigrutenTravel & Leisure29.03×
11De BeersFashion & Accessoires27.53×
12Celebrity CruisesTravel & Leisure23.62×
13Per MertesackerSports23.52×
14Gold Coast, QueenslandTravel & Leisure19.74×
15Princess CruisesTravel & Leisure19.55×
16Luxury TravelTravel & Leisure19.36×
17Xabi AlonsoSports17.16×
18EasyJetTravel & Leisure14.26×
19RyanairTravel & Leisure11.53×
20LionPets & Animals9.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stena Line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stena Line audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.19×
IndulgenceJOY1.41×
TravellingTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stena Line audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
PatriotismCONSERVATISM0.82×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stena Line's target market in Germany?

Stena Line's target market in Germany covers an estimated 345,631 people, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Stena Line customers?

55.6% of the Stena Line audience are female, 44.4% are male, with an average age of 42.1 years.

03

Which brands do Stena Line fans like most?

Stena Line fans show strongest brand affinity for Ryanair (11.53×), Ferry (38.38×), and MSC Preziosa (82.24×) over the country average.

04

Where do Stena Line fans live in Germany?

Stena Line fans in Germany are most concentrated in Schleswig-Holstein (reach ~40K), Nordrhein-Westfalen (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Stena Line fans also like?

Beyond Stena Line itself, the audience over-indexes on Ferry (38.38×), MSC Preziosa (82.24×), Hurtigruten (29.03×), and Luxury Travel (19.36×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Stena Line audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stena Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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