Lion Audience in Germany
Lion has an estimated audience of 1,791,486 people in Germany. 54.4% are female, 45.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Israel, Gil Ofarim, Rosie the Riveter, Cross-country equestrianism.
The average Lion fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Israel, Gil Ofarim, with strongest over-indexing on Kodi (software) (9.56× the country average). Demographically, the Lion audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Lion fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 38.6 |
| Estimated audience size | 1,791,486 |
Audience persona
The typical Lion fan in Germany is balanced, around 38.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,597 | 1.08× |
| Bayern | 317,369 | 1.1× |
| Baden-Württemberg | 252,709 | 1.03× |
| Niedersachsen | 172,423 | 0.99× |
| Hessen | 130,665 | 0.96× |
| Sachsen | 105,316 | 1.2× |
| Rheinland-Pfalz | 83,145 | 0.93× |
| Berlin | 77,617 | 0.97× |
| Brandenburg | 61,663 | 1.11× |
| Schleswig-Holstein | 56,954 | 0.89× |
| Sachsen-Anhalt | 51,429 | 1.11× |
| Thüringen | 49,231 | 1.08× |
| Hamburg | 37,203 | 0.92× |
| Mecklenburg-Vorpommern | 33,971 | 0.99× |
| Saarland | 18,112 | 0.82× |
| Bremen | 12,592 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 9.56× | Technology & Electronics |
| Israel | 3.18× | Travel & Leisure |
| Gil Ofarim | 2× | Music & Radio |
| Rosie the Riveter | 14.34× | Business & Career |
| Cross-country equestrianism | 8.91× | Sports |
| Progressive rock | 1.5× | Music & Radio |
| Snow White (Fables) | 2.06× | Literature |
| Zagreb | 3.54× | Travel & Leisure |
| Este, Veneto | 2.04× | Travel & Leisure |
| Jorge Salinas | 33.49× | Movies & TV |
| Mülheim | 2.65× | Travel & Leisure |
| Werder (Havel) | 4.54× | Travel & Leisure |
| Volvo V60 | 2.99× | Cars & Mobility |
| KLIX (AM) | 1.59× | Music & Radio |
| Esra Erol | 3.35× | Movies & TV |
| Huck (magazine) | 5.65× | Internet & Social Media |
| Home Delivery | 1.54× | Food & Beverages |
| Loincloth | 1.51× | Fashion & Accessoires |
| Historic site | 5.01× | Arts & Culture |
| Corfu (regional unit) | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.2 |
| Mindfulness | BALANCE | 1.15 |
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Lion audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lion have in Germany?
Lion has an estimated audience of 1,791,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lion fans?
54.4% of Lion fans are female, 45.6% are male, with an average age of 38.6 years.
Which brands do Lion fans like most?
Lion fans show strongest brand affinity for Kodi (software) (9.56×), Israel (3.18×), and Gil Ofarim (2×) over the country average.
Where do Lion fans live in Germany?
Lion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,597), Bayern (reach 317,369), and Baden-Württemberg (reach 252,709). These three regions account for the largest share of the active audience.
What other brands do Lion fans also like?
Beyond Lion itself, the audience over-indexes on Israel (3.18×), Gil Ofarim (2×), Rosie the Riveter (14.34×), and Cross-country equestrianism (8.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.