Lion Audience in Germany
Lion has an estimated audience of 1,791,486 people in Germany. 54.4% are female, 45.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mary Shelley, City of God (2002 film), Good Will Hunting, D&R, Hacksaw Ridge.
The average Lion fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mary Shelley, City of God (2002 film), Good Will Hunting, with strongest over-indexing on Mary Shelley (76.6× the country average). Demographically, the Lion audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Lion fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 38.6 |
| Estimated audience size | 1,791,486 |
Audience persona
The typical Lion fan in Germany is balanced, around 38.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mary Shelley.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,597 | 1.08× |
| Bayern | 317,369 | 1.1× |
| Baden-Württemberg | 252,709 | 1.03× |
| Niedersachsen | 172,423 | 0.99× |
| Hessen | 130,665 | 0.96× |
| Sachsen | 105,316 | 1.2× |
| Rheinland-Pfalz | 83,145 | 0.93× |
| Berlin | 77,617 | 0.97× |
| Brandenburg | 61,663 | 1.11× |
| Schleswig-Holstein | 56,954 | 0.89× |
| Sachsen-Anhalt | 51,429 | 1.11× |
| Thüringen | 49,231 | 1.08× |
| Hamburg | 37,203 | 0.92× |
| Mecklenburg-Vorpommern | 33,971 | 0.99× |
| Saarland | 18,112 | 0.82× |
| Bremen | 12,592 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mary Shelley | 76.6× | Literature |
| City of God (2002 film) | 50.4× | Movies & TV |
| Good Will Hunting | 27.2× | Movies & TV |
| D&R | 20.94× | Technology & Electronics |
| Hacksaw Ridge | 25.48× | Movies & TV |
| Remember the Titans | 49.11× | Movies & TV |
| Maite Perroni | 52.2× | Movies & TV |
| Satire | 6.12× | Literature |
| Michael Cera | 20× | Movies & TV |
| German television comedy | 6.84× | Movies & TV |
| Maine Coon | 5.16× | Pets & Animals |
| Colette | 33.49× | Literature |
| Country rap | 6.29× | Music & Radio |
| Stena Line | 15.12× | Cars & Mobility |
| Tagesschau | 1.8× | Movies & TV |
| Ethiopian Airlines | 16.31× | Travel & Leisure |
| Catch Me If You Can | 12.08× | Movies & TV |
| Brewing | 4.11× | Food & Beverages |
| Canada | 2.5× | Travel & Leisure |
| Hairstyle | 2.48× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.2 |
| Mindfulness | BALANCE | 1.15 |
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Lion audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lion have in Germany?
Lion has an estimated audience of 1,791,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lion fans?
54.4% of Lion fans are female, 45.6% are male, with an average age of 38.6 years.
Which brands do Lion fans like most?
Lion fans show strongest brand affinity for Mary Shelley (76.6×), City of God (2002 film) (50.4×), and Good Will Hunting (27.2×) over the country average.
Where do Lion fans live in Germany?
Lion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,597), Bayern (reach 317,369), and Baden-Württemberg (reach 252,709). These three regions account for the largest share of the active audience.
What other brands do Lion fans also like?
Beyond Lion itself, the audience over-indexes on City of God (2002 film) (50.4×), Good Will Hunting (27.2×), D&R (20.94×), and Hacksaw Ridge (25.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.