Rascasse Audience Intelligence

Lion Audience in Germany

A data profile of the people who buy, follow and care about Lion in Germany — modelled from more than twelve digital signal sources. Lion has an estimated audience of 1,791,486 people in Germany.

#2119among Topic in Germany#99in Pets & Animals

The average Lion fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include City of God (2002 film), Mary Shelley, Hacksaw Ridge, with strongest over-indexing on City of God (2002 film) (57.93× the country average).

Demographically, the Lion audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lion fan in Germany is balanced, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for City of God (2002 film).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lion profile in Germany.

Audience size
1.8M
in Germany
Gender
54.4%♀
45.6% male
Age
38.6
average years
Country rank
#3761
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lion fans

54.4% are female, 45.6% are male, average age 38.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Lion audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age38.6
Estimated audience size1,791,486
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Lion audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3923%
40-4925%
50+14%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Lion audience comes from Germany.

Worldwide audience distribution share by country for Lion
CountryShare
United States19.9%
United Kingdom4.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lion fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.18×
02Sachsen-Anhalt~50K1.12×
03Brandenburg~60K1.09×
04Bayern~300K1.08×
05Thüringen~50K1.08×
06Nordrhein-Westfalen~400K1.06×
07Baden-Württemberg~300K1.03×
08Mecklenburg-Vorpommern~30K1.01×
09Hessen~100K0.99×
10Niedersachsen~200K0.98×
11Berlin~80K0.96×
12Rheinland-Pfalz~80K0.94×
13Hamburg~40K0.93×
14Schleswig-Holstein~60K0.89×
15Saarland~20K0.88×
16Bremen~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Lion, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lion audience
#·InterestCategoryAffinity×
01City of God (2002 film)Movies & TV57.93×
02Mary ShelleyLiterature57.73×
03Remember the TitansMovies & TV51.00×
04Maite PerroniMovies & TV50.78×
05Hacksaw RidgeMovies & TV28.22×
06ColetteLiterature25.73×
07Good Will HuntingMovies & TV22.39×
08Michael CeraMovies & TV20.00×
09Rain ManMovies & TV13.68×
10Catch Me If You CanMovies & TV12.73×
11Ethiopian AirlinesTravel & Leisure12.51×
12D&RTechnology & Electronics11.98×
13Owen WilsonMovies & TV10.01×
14Stena LineCars & Mobility9.87×
15CastleTravel & Leisure6.42×
16Judy GarlandMovies & TV6.05×
17Country rapMusic & Radio3.77×
18Maine CoonPets & Animals3.08×
19Müller (company)Food & Beverages1.63×
20KauflandShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lion audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
PatriotismCONSERVATISM1.35×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lion audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Sports ActivityPOWER0.76×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lion have in Germany?

Lion has an estimated audience of 1,791,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lion fans?

54.4% of Lion fans are female, 45.6% are male, with an average age of 38.6 years.

03

Which brands do Lion fans like most?

Lion fans show strongest brand affinity for City of God (2002 film) (57.93×), Mary Shelley (57.73×), and Hacksaw Ridge (28.22×) over the country average.

04

Where do Lion fans live in Germany?

Lion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lion fans also like?

Beyond Lion itself, the audience over-indexes on Mary Shelley (57.73×), Hacksaw Ridge (28.22×), Good Will Hunting (22.39×), and Remember the Titans (51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Lion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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