Ethiopian Airlines Audience in Germany
Ethiopian Airlines has an estimated audience of 259,973 people in Germany. 45.3% are female, 54.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Nice, Esteghlal F.C., BabyOne, Persian pop music, Long hair.
The average Ethiopian Airlines fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Nice, Esteghlal F.C., BabyOne, with strongest over-indexing on Nice (42.22× the country average). Demographically, the Ethiopian Airlines audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Ethiopian Airlines fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.1 |
| Estimated audience size | 259,973 |
Audience persona
The typical Ethiopian Airlines fan in Germany is balanced, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,438 | 1.08× |
| Baden-Württemberg | 51,217 | 1.44× |
| Hessen | 50,645 | 2.56× |
| Bayern | 48,152 | 1.15× |
| Niedersachsen | 18,297 | 0.72× |
| Rheinland-Pfalz | 17,816 | 1.37× |
| Berlin | 14,643 | 1.26× |
| Sachsen | 8,745 | 0.69× |
| Hamburg | 5,973 | 1.02× |
| Schleswig-Holstein | 5,841 | 0.63× |
| Thüringen | 4,748 | 0.72× |
| Brandenburg | 4,609 | 0.57× |
| Sachsen-Anhalt | 3,690 | 0.55× |
| Bremen | 2,499 | 1.12× |
| Saarland | 2,386 | 0.75× |
| Mecklenburg-Vorpommern | 1,884 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 42.22× | Travel & Leisure |
| Esteghlal F.C. | 56.25× | Sports |
| BabyOne | 21.65× | Kids & Family |
| Persian pop music | 49.51× | Music & Radio |
| Long hair | 13.61× | Beauty & Wellness |
| Ethiopia national football team | 33.58× | Sports |
| Persian literature | 36.95× | Literature |
| Persepolis F.C. | 38.21× | Sports |
| Tigrinya language | 45.28× | Politics & Society |
| Abrahamic religions | 21.48× | Politics & Society |
| Galatasaray S.K. | 5.66× | Sports |
| FARSI1 | 31.51× | Movies & TV |
| Lion | 12.51× | Pets & Animals |
| Origin | 23.61× | Music & Radio |
| Zaz (singer) | 25.53× | Music & Radio |
| Malé | 37.31× | Travel & Leisure |
| Leroy Sané | 18.59× | Sports |
| Max Amini | 42.24× | Movies & TV |
| Tehran | 15.86× | Travel & Leisure |
| Ubuntu (operating system) | 22.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.85 |
| Spirituality | BALANCE | 2.73 |
| Risk Appetite | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.38 |
| Sports Activity | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Ethiopia | 12.2% |
| United States | 8.7% |
| China | 8.0% |
See Ethiopian Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Ethiopian Airlines have in Germany?
Ethiopian Airlines has an estimated audience of 259,973 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ethiopian Airlines fans?
45.3% of Ethiopian Airlines fans are female, 54.7% are male, with an average age of 39.1 years.
Which brands do Ethiopian Airlines fans like most?
Ethiopian Airlines fans show strongest brand affinity for Nice (42.22×), Esteghlal F.C. (56.25×), and BabyOne (21.65×) over the country average.
Where do Ethiopian Airlines fans live in Germany?
Ethiopian Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,438), Baden-Württemberg (reach 51,217), and Hessen (reach 50,645). These three regions account for the largest share of the active audience.
What other brands do Ethiopian Airlines fans also like?
Beyond Ethiopian Airlines itself, the audience over-indexes on Esteghlal F.C. (56.25×), BabyOne (21.65×), Persian pop music (49.51×), and Long hair (13.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ethiopian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.