Tehran Audience in Germany
A data profile of the people who buy, follow and care about Tehran in Germany — modelled from more than twelve digital signal sources. Tehran has an estimated audience of 870,417 people in Germany.
The average Tehran fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Iran University of Science and Technology, Iran, FC Bayern Munich, with strongest over-indexing on Iran University of Science and Technology (14.84× the country average).
Demographically, the Tehran audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tehran fan in Germany is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Iran University of Science and Technology.
At a glance
The key figures that characterise the Tehran profile in Germany.
Search interest · 12-month trend
Demographics of Tehran fans
55.8% are female, 44.2% are male, average age 38.4.
Gender split
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.4 |
| Estimated audience size | 870,417 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Tehran audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.4% |
| China | 10.4% |
| Saudi Arabia | 7.0% |
Geography
Where the Tehran audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~30K | 1.37× | |
| 02 | Berlin | ~50K | 1.31× | |
| 03 | Hessen | ~80K | 1.27× | |
| 04 | Bremen | ~8K | 1.13× | |
| 05 | Bayern | ~200K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 07 | Schleswig-Holstein | ~30K | 1.03× | |
| 08 | Baden-Württemberg | ~100K | 1.01× | |
| 09 | Niedersachsen | ~80K | 0.97× | |
| 10 | Sachsen | ~40K | 0.89× | |
| 11 | Thüringen | ~20K | 0.89× | |
| 12 | Rheinland-Pfalz | ~40K | 0.88× | |
| 13 | Brandenburg | ~20K | 0.85× | |
| 14 | Saarland | ~9K | 0.84× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.78× | |
| 16 | Sachsen-Anhalt | ~20K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tehran audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esteghlal F.C. | Sports | 15.22× | ||
| 02 | Iran University of Science and Technology | Business & Career | 14.84× | ||
| 03 | University of Tehran | Business & Career | 14.82× | ||
| 04 | Kabul | Travel & Leisure | 12.23× | ||
| 05 | Iranian languages | Politics & Society | 10.83× | ||
| 06 | Iran | Travel & Leisure | 7.05× | ||
| 07 | Afghanistan | Travel & Leisure | 6.78× | ||
| 08 | H&M | Shopping | 2.31× | ||
| 09 | UEFA Champions League | Sports | 2.09× | ||
| 10 | Harry Potter | Movies & TV | 1.98× | ||
| 11 | FC Bayern Munich | Sports | 1.87× | ||
| 12 | Bundesliga | Sports | 1.87× | ||
| 13 | Movies | Movies & TV | 1.67× | ||
| 14 | Sports | Sports | 1.66× | ||
| 15 | Reading | Literature | 1.64× | ||
| 16 | Arts and music | Arts & Culture | 1.63× | ||
| 17 | Vehicles | Cars & Mobility | 1.63× | ||
| 18 | Outdoor recreation | Sports | 1.60× | ||
| 19 | Music | Business & Career | 1.55× | ||
| 20 | Food and drink | Food & Beverages | 1.54× |
Personality of the Tehran audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.64× | |
| Travelling | THRILL | 1.55× | |
| Sustainability | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Extroversion | THRILL | 0.83× |
Frequently asked questions
How many fans does Tehran have in Germany?
Tehran has an estimated audience of 870,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tehran fans?
55.8% of Tehran fans are female, 44.2% are male, with an average age of 38.4 years.
Which brands do Tehran fans like most?
Tehran fans show strongest brand affinity for Iran University of Science and Technology (14.84×), Iran (7.05×), and FC Bayern Munich (1.87×) over the country average.
Where do Tehran fans live in Germany?
Tehran fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Tehran fans also like?
Beyond Tehran itself, the audience over-indexes on Iran (7.05×), FC Bayern Munich (1.87×), Iranian languages (10.83×), and Esteghlal F.C. (15.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Tehran audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tehran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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