Tehran Audience in Germany
Tehran has an estimated audience of 870,417 people in Germany. 55.8% are female, 44.2% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Iran University of Science and Technology, Iran, Iranian languages, Harry Potter, Esteghlal F.C..
The average Tehran fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Iran University of Science and Technology, Iran, Iranian languages, with strongest over-indexing on Iran University of Science and Technology (14.84× the country average). Demographically, the Tehran audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tehran fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.4 |
| Estimated audience size | 870,417 |
Audience persona
The typical Tehran fan in Germany is more female, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Iran University of Science and Technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,222 | 1.17× |
| Bayern | 156,135 | 1.12× |
| Baden-Württemberg | 124,612 | 1.05× |
| Niedersachsen | 84,285 | 1× |
| Hessen | 83,551 | 1.26× |
| Berlin | 52,619 | 1.35× |
| Sachsen | 37,457 | 0.88× |
| Schleswig-Holstein | 32,393 | 1.04× |
| Hamburg | 28,562 | 1.45× |
| Rheinland-Pfalz | 23,772 | 0.55× |
| Brandenburg | 21,927 | 0.81× |
| Thüringen | 19,439 | 0.88× |
| Sachsen-Anhalt | 16,441 | 0.73× |
| Mecklenburg-Vorpommern | 12,899 | 0.78× |
| Bremen | 8,785 | 1.18× |
| Saarland | 8,219 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iran University of Science and Technology | 14.84× | Business & Career |
| Iran | 7.05× | Travel & Leisure |
| Iranian languages | 10.83× | Politics & Society |
| Harry Potter | 1.98× | Movies & TV |
| Esteghlal F.C. | 15.22× | Sports |
| Arts and music | 1.63× | Arts & Culture |
| University of Tehran | 14.82× | Business & Career |
| Sports | 1.66× | Sports |
| Food and drink | 1.54× | Food & Beverages |
| H&M | 2.31× | Shopping |
| Movies | 1.67× | Movies & TV |
| Reading | 1.64× | Literature |
| Kabul | 12.23× | Travel & Leisure |
| Music | 1.55× | Business & Career |
| FC Bayern Munich | 1.87× | Sports |
| Afghanistan | 6.78× | Travel & Leisure |
| Vehicles | 1.63× | Cars & Mobility |
| Outdoor recreation | 1.6× | Sports |
| Bundesliga | 1.87× | Sports |
| UEFA Champions League | 2.09× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.57 |
| Price Sensitivity | PREMIUM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Luxury Orientation | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| China | 10.4% |
| Saudi Arabia | 7.0% |
See Tehran audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Tehran have in Germany?
Tehran has an estimated audience of 870,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tehran fans?
55.8% of Tehran fans are female, 44.2% are male, with an average age of 38.4 years.
Which brands do Tehran fans like most?
Tehran fans show strongest brand affinity for Iran University of Science and Technology (14.84×), Iran (7.05×), and Iranian languages (10.83×) over the country average.
Where do Tehran fans live in Germany?
Tehran fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,222), Bayern (reach 156,135), and Baden-Württemberg (reach 124,612). These three regions account for the largest share of the active audience.
What other brands do Tehran fans also like?
Beyond Tehran itself, the audience over-indexes on Iran (7.05×), Iranian languages (10.83×), Harry Potter (1.98×), and Esteghlal F.C. (15.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tehran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.