Rascasse Audience Intelligence

Afghanistan Audience in Germany

A data profile of the people who buy, follow and care about Afghanistan in Germany — modelled from more than twelve digital signal sources. Afghanistan has an estimated audience of 1,815,302 people in Germany.

#54among Country in Germany#232among POI in Germany#294in Travel & Leisure

The average Afghanistan fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mount Gay Rum, Bumbu, Kabul, with strongest over-indexing on Mount Gay Rum (468.85× the country average).

Demographically, the Afghanistan audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Afghanistan fan in Germany is balanced, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Mount Gay Rum.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afghanistan profile in Germany.

Audience size
1.8M
in Germany
Gender
48.3%♀
51.7% male
Age
39.5
average years
Country rank
#3711
POI in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Afghanistan fans

48.3% are female, 51.7% are male, average age 39.5.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Afghanistan audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age39.5
Estimated audience size1,815,302
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Afghanistan audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Afghanistan audience comes from Germany.

Worldwide audience distribution share by country for Afghanistan
CountryShare
India17.7%
United States12.6%
Pakistan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afghanistan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Afghanistan fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.46×
02Hessen~200K1.44×
03Berlin~90K1.09×
04Bremen~20K1.05×
05Nordrhein-Westfalen~400K1.03×
06Bayern~300K1.03×
07Schleswig-Holstein~70K1.03×
08Sachsen~90K0.98×
09Rheinland-Pfalz~90K0.97×
10Niedersachsen~200K0.96×
11Baden-Württemberg~200K0.91×
12Brandenburg~50K0.90×
13Thüringen~40K0.85×
14Sachsen-Anhalt~40K0.82×
15Mecklenburg-Vorpommern~30K0.81×
16Saarland~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Afghanistan, Germany
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Afghanistan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Afghanistan audience
#·InterestCategoryAffinity×
01Mount Gay RumFood & Beverages468.85×
02BumbuFood & Beverages234.84×
03KabulTravel & Leisure9.00×
04Persian pop musicMusic & Radio8.61×
05University of TehranBusiness & Career8.51×
06Persepolis F.C.Sports8.46×
07Persian literatureLiterature8.42×
08Esteghlal F.C.Sports8.34×
09FARSI1Movies & TV8.33×
10Iran University of Science and TechnologyBusiness & Career7.92×
11Cinema of IranMovies & TV7.52×
12Iran national football teamSports7.39×
13Music of AfghanistanMusic & Radio6.90×
14Iranian languagesPolitics & Society6.56×
15TehranTravel & Leisure5.56×
16IranTravel & Leisure4.13×
17IraqTravel & Leisure3.91×
18CrimeaTravel & Leisure3.89×
19TwitchGames1.85×
20German languagePolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Afghanistan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Afghanistan audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.26×
Social Media UsageJOY1.08×
CreativityOPEN1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Afghanistan audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.79×
Early Adopter MentalityPOWER0.79×
IndulgenceJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Afghanistan have in Germany?

Afghanistan has an estimated audience of 1,815,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Afghanistan fans?

48.3% of Afghanistan fans are female, 51.7% are male, with an average age of 39.5 years.

03

Which brands do Afghanistan fans like most?

Afghanistan fans show strongest brand affinity for Mount Gay Rum (468.85×), Bumbu (234.84×), and Kabul (9×) over the country average.

04

Where do Afghanistan fans live in Germany?

Afghanistan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Afghanistan fans also like?

Beyond Afghanistan itself, the audience over-indexes on Bumbu (234.84×), Kabul (9×), Iran (4.13×), and Iraq (3.91×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Afghanistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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