Rascasse Audience Intelligence

Kabul Audience in Germany

A data profile of the people who buy, follow and care about Kabul in Germany — modelled from more than twelve digital signal sources. Kabul has an estimated audience of 587,233 people in Germany.

#180among City in Germany#848among POI in Germany#798in Travel & Leisure

The average Kabul fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Persian pop music, Deutsche Welle, FARSI1, with strongest over-indexing on Persian pop music (42.44× the country average).

Demographically, the Kabul audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kabul fan in Germany is more male, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Persian pop music.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kabul profile in Germany.

Audience size
587K
in Germany
Gender
39.6%♀
60.4% male
Age
32.8
average years
Country rank
#10291
POI in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kabul fans

39.6% are female, 60.4% are male, average age 32.8.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Kabul audience in Germany
MetricValue
Female39.6%
Male60.4%
Average age32.8
Estimated audience size587,233
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Kabul audience in Germany
Age bracketShare%
16-1938%
20-2921%
30-3918%
40-4913%
50+10%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Kabul audience comes from Germany.

Worldwide audience distribution share by country for Kabul
CountryShare
United States28.2%
Afghanistan10.1%
Saudi Arabia7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kabul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kabul fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.67×
02Hessen~70K1.51×
03Baden-Württemberg~100K1.50×
04Berlin~30K1.15×
05Bayern~100K1.13×
06Rheinland-Pfalz~30K1.05×
07Schleswig-Holstein~20K1.02×
08Bremen~5K1.00×
09Nordrhein-Westfalen~100K0.97×
10Niedersachsen~50K0.88×
11Sachsen~20K0.82×
12Thüringen~10K0.79×
13Brandenburg~10K0.75×
14Saarland~5K0.72×
15Sachsen-Anhalt~10K0.71×
16Mecklenburg-Vorpommern~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Kabul, Germany
0.69×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kabul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kabul audience
#·InterestCategoryAffinity×
01Afghanistan national cricket teamSports44.51×
02FARSI1Movies & TV43.63×
03Persian pop musicMusic & Radio42.44×
04Ali DaeiSports41.13×
05Esteghlal F.C.Sports37.51×
06Deutsche WelleMusic & Radio37.14×
07FIFA U-20 World CupSports28.69×
08Charli XCXMusic & Radio20.00×
09Florence and the MachineMusic & Radio20.00×
10Starship Troopers (film)Movies & TV20.00×
11Hannah ArendtLiterature17.37×
12ErbilTravel & Leisure12.73×
13TehranTravel & Leisure12.23×
14God in IslamPolitics & Society12.06×
15BabbelBusiness & Career11.22×
16AfghanistanTravel & Leisure9.00×
17IranTravel & Leisure7.64×
18The GuardianNews7.03×
19Breaking newsMovies & TV3.37×
20TK MaxxShopping2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kabul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kabul audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.31×
SpiritualityBALANCE1.70×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kabul audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
DIY MentalityTHRILL0.77×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kabul have in Germany?

Kabul has an estimated audience of 587,233 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Kabul fans?

39.6% of Kabul fans are female, 60.4% are male, with an average age of 32.8 years.

03

Which brands do Kabul fans like most?

Kabul fans show strongest brand affinity for Persian pop music (42.44×), Deutsche Welle (37.14×), and FARSI1 (43.63×) over the country average.

04

Where do Kabul fans live in Germany?

Kabul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kabul fans also like?

Beyond Kabul itself, the audience over-indexes on Deutsche Welle (37.14×), FARSI1 (43.63×), Esteghlal F.C. (37.51×), and Afghanistan national cricket team (44.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kabul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kabul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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