Deutsche Welle Audience in Germany
Deutsche Welle has an estimated audience of 585,349 people in Germany. 35.6% are female, 64.4% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Caren Miosga, Digital journalism, Kabul, Berliner Morgenpost, Aleppo.
The average Deutsche Welle fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Caren Miosga, Digital journalism, Kabul, with strongest over-indexing on Caren Miosga (65.88× the country average). Demographically, the Deutsche Welle audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Deutsche Welle fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 42.0 |
| Estimated audience size | 585,349 |
Audience persona
The typical Deutsche Welle fan in Germany is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Caren Miosga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,102 | 1.11× |
| Bayern | 110,262 | 1.17× |
| Baden-Württemberg | 86,570 | 1.08× |
| Berlin | 67,137 | 2.57× |
| Hessen | 62,540 | 1.4× |
| Niedersachsen | 44,768 | 0.79× |
| Sachsen | 26,317 | 0.92× |
| Rheinland-Pfalz | 22,725 | 0.77× |
| Brandenburg | 18,870 | 1.04× |
| Hamburg | 14,869 | 1.12× |
| Sachsen-Anhalt | 9,252 | 0.61× |
| Thüringen | 8,889 | 0.6× |
| Schleswig-Holstein | 8,130 | 0.39× |
| Mecklenburg-Vorpommern | 7,291 | 0.65× |
| Bremen | 5,808 | 1.16× |
| Saarland | 4,454 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Caren Miosga | 65.88× | Movies & TV |
| Digital journalism | 52.21× | News |
| Kabul | 37.14× | Travel & Leisure |
| Berliner Morgenpost | 16.64× | News |
| Aleppo | 16.44× | Travel & Leisure |
| Damascus | 10.72× | Travel & Leisure |
| Der Tagesspiegel | 6.38× | News |
| Carla Bruni | 19.54× | Fashion & Accessoires |
| The Guardian | 12.68× | News |
| South Sudan | 21.47× | Travel & Leisure |
| Terrestrial television | 10.11× | Technology & Electronics |
| Édith Piaf | 17.47× | Music & Radio |
| Venezuela | 14.77× | Travel & Leisure |
| Gazeta Express | 11.78× | News |
| Famine | 43.44× | Politics & Society |
| Studying in Germany | 23.03× | Business & Career |
| Rosetta Stone (software) | 22.73× | Business & Career |
| Democratic Republic of the Congo | 18.12× | Travel & Leisure |
| Right of asylum | 28.14× | Politics & Society |
| Social conflict | 30.48× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.35 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Tradition | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.36 |
| Spirituality | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.3% |
| Germany | 11.7% |
| United States | 7.7% |
See Deutsche Welle audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Deutsche Welle have in Germany?
Deutsche Welle has an estimated audience of 585,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutsche Welle fans?
35.6% of Deutsche Welle fans are female, 64.4% are male, with an average age of 42.0 years.
Which brands do Deutsche Welle fans like most?
Deutsche Welle fans show strongest brand affinity for Caren Miosga (65.88×), Digital journalism (52.21×), and Kabul (37.14×) over the country average.
Where do Deutsche Welle fans live in Germany?
Deutsche Welle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,102), Bayern (reach 110,262), and Baden-Württemberg (reach 86,570). These three regions account for the largest share of the active audience.
What other brands do Deutsche Welle fans also like?
Beyond Deutsche Welle itself, the audience over-indexes on Digital journalism (52.21×), Kabul (37.14×), Berliner Morgenpost (16.64×), and Aleppo (16.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Welle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.