Rascasse Audience Intelligence

Deutsche Welle Audience in Germany

A data profile of the people who buy, follow and care about Deutsche Welle in Germany — modelled from more than twelve digital signal sources. Deutsche Welle has an estimated audience of 575,759 people in Germany.

#40among Radio Station in Germany#1166in Music & Radio

The average Deutsche Welle fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Caren Miosga, Digital journalism, Kabul, with strongest over-indexing on Caren Miosga (65.88× the country average).

Demographically, the Deutsche Welle audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Welle fan in Germany is more male, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Caren Miosga.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Welle profile in Germany.

Audience size
576K
in Germany
Gender
35.6%♀
64.4% male
Age
42.0
average years
Country rank
#10469
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deutsche Welle fans

35.6% are female, 64.4% are male, average age 42.0.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Deutsche Welle audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age42.0
Estimated audience size575,759
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Deutsche Welle audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Deutsche Welle audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Welle
CountryShare
China18.1%
Germany11.4%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Welle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Welle fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.43×
02Hessen~60K1.32×
03Bremen~7K1.31×
04Nordrhein-Westfalen~200K1.19×
05Bayern~100K1.12×
06Hamburg~10K1.12×
07Baden-Württemberg~80K1.06×
08Brandenburg~20K1.00×
09Sachsen~30K0.89×
10Rheinland-Pfalz~20K0.79×
11Niedersachsen~40K0.76×
12Saarland~5K0.69×
13Mecklenburg-Vorpommern~8K0.68×
14Sachsen-Anhalt~10K0.64×
15Thüringen~9K0.61×
16Schleswig-Holstein~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Deutsche Welle, Germany
0.51×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Welle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Welle audience
#·InterestCategoryAffinity×
01Caren MiosgaMovies & TV65.88×
02Digital journalismNews52.21×
03FaminePolitics & Society43.44×
04KabulTravel & Leisure37.14×
05Social conflictPolitics & Society30.48×
06Right of asylumPolitics & Society28.14×
07Studying in GermanyBusiness & Career23.03×
08Rosetta Stone (software)Business & Career22.73×
09South SudanTravel & Leisure21.47×
10Carla BruniFashion & Accessoires19.54×
11Democratic Republic of the CongoTravel & Leisure18.12×
12Berliner MorgenpostNews16.64×
13AleppoTravel & Leisure16.44×
14VenezuelaTravel & Leisure14.77×
15Goethe-InstitutPolitics & Society14.49×
16The GuardianNews12.68×
17Gazeta ExpressNews11.78×
18DamascusTravel & Leisure10.72×
19Terrestrial televisionTechnology & Electronics10.11×
20Der TagesspiegelNews6.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Welle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Welle audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.16×
Need for SecurityCONSERVATISM1.62×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Welle audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
ExtroversionTHRILL0.88×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deutsche Welle have in Germany?

Deutsche Welle has an estimated audience of 575,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutsche Welle fans?

35.6% of Deutsche Welle fans are female, 64.4% are male, with an average age of 42.0 years.

03

Which brands do Deutsche Welle fans like most?

Deutsche Welle fans show strongest brand affinity for Caren Miosga (65.88×), Digital journalism (52.21×), and Kabul (37.14×) over the country average.

04

Where do Deutsche Welle fans live in Germany?

Deutsche Welle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Welle fans also like?

Beyond Deutsche Welle itself, the audience over-indexes on Digital journalism (52.21×), Kabul (37.14×), Berliner Morgenpost (16.64×), and Aleppo (16.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Deutsche Welle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Welle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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